Demand for grills is forecast to expand 2.4% annually to $2.6 billion in 2021. Growing consumer interest in outdoor living and entertaining, including outdoor kitchens, will drive growth. Average pricing and overall market value will rise with increasing interest in high-end specialty grills like smokers and pellet grills. Increasing interest in owning multiple grills for different purposes is also expanding the market’s potential size. These and other trends are presented in Outdoor Furniture & Grill Market in the US, 7th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.
Analyst Matt Breuer clarifies, “The grill market does face a great deal of saturation, since so many households already have grills. Multiple grill ownership continues to expand the market’s potential somewhat, but 79% of US adults still only own one grill, and only so many households will ever want more than one grill.”
Growth in grill sales is also restrained by these products’ improving durability and already relatively low replacement rate compared to many other durable goods. A grill can easily last for several years, and only so many households are in the market for a new grill in any given year. Demand growth will also be restrained by increasing competition from lower-priced imports, restraining pricing growth and potential market value.
Outdoor Furniture & Grill Market in the US, 7th Edition (published 1/2018, 194 pages) is available for $5500 from The Freedonia Group. For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email [email protected].
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