Pet Health and Wellness Spans All Market Sectors, New Report Finds

ROCKVILLE, MD — January 15, 2025 — Pet health and wellness now extends beyond medically diagnosed ailments to encompass a range of life-impacting conditions and situations, as pet owners look to enhance and extend their time with their pets, according to the new report Pet Health and Wellness: US Pet Market Trends and Opportunities by Packaged Facts.

Pet owner concern about their pets’ health and wellness is by no means a new development, but the COVID pandemic, along with the accompanying stay-at-home mandates, brought pets and owners closer together than ever before. Worried about their own health, pet owners also turned their attention to their pets as well, and that attention hasn’t diminished as the daily impacts of the pandemic have subsided.

Pet wellness has become a focus on all four sectors of the market, with cross-over throughout:

• Pet food and treats: Products focusing on high-quality, functional ingredients are front and center, with products frequently positioning around health benefits.
• Non-food supplies: Aside from the obvious health focus of pet medications, pet supplements have achieved growth well above the pet market average for the past several years, health monitoring cat litter is gaining ground, and durable products targeting pet health and safety are becoming more common.
• Veterinary services: Veterinary care is already firmly rooted in pet wellness, but a shift towards DIY health care is slowly impacting how vets interact with pet owners.
• Non-medical pet services: Grooming and pet sitting/walking services are increasingly focused on the health and wellness benefits they provide.

This all-new Packaged Facts report, Pet Health and Wellness: US Pet Market Trends and Opportunities, examines the health and wellness trends impacting the pet industry, looking at pet owner attitudes towards health and wellness and how concern for their pets’ health and wellness influences the decisions they make about which products to buy and which services to use.

Featuring in-depth analysis of the prime opportunities relating to health and wellness in the pet market, Packaged Facts’ report examines historical and projected overall sales in all four pet market sectors through the lens of pet health and wellness. The report follows the consumer trends impacting the market, as well as marketing and retail channel trends. Highlights include data from never-before asked survey questions from Packaged Facts’ proprietary November 2024 Surveys of Pet Owners, as well as detailed analysis of omnimarket strategies involving health and wellness in the form of retailer/marketer overlap, mergers and acquisitions, and pet services.

About Packaged Facts

Packaged Facts, a division of the Freedonia Group, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at freedoniagroup.com/packaged-facts.

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