Demand for consumer water treatment systems in the US is expected to increase 4.4% annually to $1.6 billion in 2021. The integration of advanced technologies such as smartphone apps that allow consumers to monitor their systems anywhere Wi-Fi is available will support value gains going forward, as will raised consumer awareness of water quality problems such as the lead crisis in Flint, Michigan. Growth will also be driven by a healthy housing market, specifically growth in new completions, existing home sales, and construction repair and improvement expenditures. For in-depth analysis of these and other trends, see Consumer Water Treatment Systems in the US, a new study from The Freedonia Group, a Cleveland-based industry research firm.
“Smart” indicators signal to users when to change water filters and replenish salt levels, fueling consumables sales. Replacement consumables are required for virtually all water treatment systems, so demand is constantly growing. But digital indicators informing users when consumables have reached capacity, such as smartphone alerts, are helping to ensure users replace consumables in a more consistent and timely manner. As a result, demand for consumables is expected to grow 3.4% per year to $2.4 billion in 2021.
Despite a slight slowdown in demand, water filters alone will retain 45% of overall consumer water treatment market in 2021. Water filters are expected to maintain the largest share of overall demand through the forecast period and will account for approximately three-quarters of consumables demand in 2021. Salt and membranes are expected to show slight accelerations in growth through 2021, but overall gains for consumables will be slower than the 2011-2016 period. Factors restraining growth include product innovation yielding consumables that cost more but last longer.
Consumer Water Treatment Systems in the US (published 10/2017, 197 pages) is available for $4900 from The Freedonia Group. For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email [email protected].
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