by Corinne Gangloff
May 10, 2021
A new Freedonia Group analysis projects demand for heat shrink and stretch sleeve labels to grow at an above average pace among label application methods through 2025, rising 5.2% annually compared to 3.3% for the label market overall:
Though comparatively more expensive to produce, heat shrink and stretch sleeve labels have superior aesthetics and are becoming more affordable due to advancements in digital printing, boosting demand for sleeves in a growing range of applications beyond plastic and glass bottles and jars, such as:
As a result, sleeves will continue to take market share from glue-applied labels. Additionally, advances in digital printing will boost the competitiveness of sleeves with pressure-sensitive labels – which accounted for 76% of labels demand in 2020 – particularly in the food market.
US demand for labels is forecast to expand 3.3% per year to $20.6 billion in 2025, accelerating from the pace seen during the 2015-2020 period, when average annual growth was affected by a 2020 decline in label demand that resulted from the COVID-19 pandemic:
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Labels is now available from the Freedonia Group. This study examines the scope, size, and growth of the US labels industry in value and square meters, and analyzes key trends by application method, label stock, market, and printing technology. Historical data are provided for 2010, 2015, and 2020 with forecasts for 2025 and 2030. Also provided is an analysis of key industry players and their market shares.
Application method demand is provided for the following types:
Label demand is also presented for the following label stocks:
Label demand is also presented by market:
Demand for labels by printing technology is also included:
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