by Corinne Gangloff
August 16, 2024
Proprietary Survey Now Available to Provide Actionable Insights into Consumer Behavior & Attitudes in Upcoming Reports & Custom Engagements
Cleveland, OH – August 16, 2024 – The Freedonia Group and Packaged Facts, leading providers of market research and analysis, today announced the completion of the third quarter edition of their 2024 National Online Consumer Survey.
Each edition of this survey provides clients with actionable data-driven insights into consumer behavior and attitudes which will appear in a variety of Freedonia Industry Studies, Freedonia Focus Reports, and Packaged Facts Reports. Such data is custom designed to enable top analysis into market trends and directions, leading clients to the best decision making in product development, marketing plans, and other efforts.
Methodology
The Freedonia Group and Packaged Facts National Online Consumer Survey is conducted quarterly. So far, the 2024 editions have been conducted in February-March (first quarter), May (second quarter), and July-August (third quarter). This latest edition of the Freedonia Group and Packaged Facts National Online Consumer Survey was conducted with a panel of 1,500 US adults (aged 18 and older) balanced to the national population on primary demographic measures such as age group, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income.
Topics covered in this edition of the survey include:
Big Picture Issues: concerns about pricing; feelings about sustainable living; and mental and emotional wellbeing
Freedonia Focus Reports: canned foods, book publishing, travel, car rental, tobacco products, jewelry and watches, and household repair services
Freedonia Industry Studies: outdoor entertaining, outdoor furniture, outdoor cooking equipment, outdoor storage and sheds, consumer water treatment, and eggs and egg packaging
Packaged Facts: dietary trends & preferences, food influences, shopping habits, food priorities, cooking skills, meal habits, grocery shopping priorities and reactions to incentives, pet population, pet ownership attitudes, pet food and supplements, and attitudes about pet supply pricing
Highlight Data Points
Some highlight data points from the third quarter edition of the survey include:
Despite data showing easing inflation trends, 55% of consumer report being very concerned about rising food prices, with another 27% stating that they are somewhat concerned about rising food prices
Sustainability is increasingly an action point for more consumers. In this survey, 54% of respondents agreed that they were more willing to take action on sustainability (in purchases and waste) than last year. The response was highest among Millennials at 61%. Both rates were higher in this survey than at the beginning of 2024.
Adult Gen Z respondents were significantly more likely than the other generations to report feeling levels of loneliness, tiredness, and anxiety noticeably higher than where they would like them to be.
The top two reasons consumers buy canned foods is convenience and long shelf life, while sodium levels was the reason most selected for not buying more canned foods.
71% of consumers with outdoor spaces at home report that they enjoy cooking outdoors, with the highest rates among men and Millennials.
The likelihood of grocery shopping from a list increases with age, from only 39% of adult Gen Z respondents doing so always or usually to 76% of pre-Boomers shopping from a list always or usually.
Cat owners are just as likely as dog owners to say that they see themselves as a parent to their pet, an attitude that peaks among Baby Boomers.
Why Consumer Survey Data is Helpful to Business Leaders
According to Jennifer Mapes-Christ, an author of the survey and manager of Freedonia’s consumer & light commercial research and Packaged Facts’ food & beverage research, “Our quarterly survey helps us track changes in consumer habits and preferences, examining priorities as well as concerns. Recent surveys have been conducted with an eye on impacts of inflation and elevated prices as we all know that consumers have been spooked lately, looking for value in their purchases.”
Mapes-Christ continues, “Ultimately, it’s about more than where are we now at this snapshot in time, but where are we going as these surveys help us see emerging trends based on changes in attitudes at a granular level.”Data-driven market insights derived from The Freedonia Group and Packaged Facts’ proprietary survey include use patterns, shopping habits, feature priorities, self-images, and others and drilling down into how these vary across demographic characteristics such as gender, age groups, income levels, urbanization, type of housing, and presence of children at home, as well as attitudes on sustainability and pricing.
Companies can use this analysis to develop custom messages, target key market segments, understand customer needs, and make informed investments in future product development.
ConclusionAbout The Freedonia Group
The Freedonia Group is a premier international business research company, providing clients with product analyses, market forecasts, industry trends, and market share information. From one-person consulting firms to global conglomerates, our analysts provide companies with unbiased, reliable industry market research and analysis to help them make important business decisions. Packaged Facts is a trusted provider of consumer market research on food & beverage, pet products and services, demographics, and financial services, . Find off-the-shelf studies at https://www.freedoniagroup.com/ or contact us for custom research: +1 440.842.2400.
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