Skip navigation
Reports & Analysis Custom Research Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Custom Research
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Press Releases US Advertising Service Revenues to Reach $135 Billion in 2022

US Advertising Service Revenues to Reach $135 Billion in 2022

by Corinne Gangloff

April 11, 2018

Cleveland, OH, April 11, 2018 — US advertising service revenues are forecast to reach $135 billion in 2022, according to Advertising Services: United States, a report recently released by Freedonia Focus Reports. Advertising agency revenues – the largest segment – are projected to reach $59.8 billion in 2022. The diversified offerings and integrated advertising services provided by advertising agencies leave them well positioned to take advantage of rapidly growing marketing channels, such as blog-based and influencer advertising, while reducing exposure to and reliance upon underperforming channels, such as print media.

Over the 2007-2017 period, spending on print advertising continued its long-term decline as advertisers shifted spending to internet advertising. While traditionally dominant advertising channels such as TV and radio continue to be consumed at high rates, digital media consumption – including the use of apps, social media, internet videos, and web browsing – is becoming the leading category. As a result, advertisers are diverting spending from TV advertising to internet-based ads.

These and other key insights are featured in Advertising Services: United States. This report forecasts to 2022 US advertising service industry revenues in nominal US dollars. Total revenues are segmented by establishment type in terms of:

  • advertising agencies
  • public relations agencies
  • direct mail advertisers
  • media buying agencies
  • display advertisers
  • media representatives
  • other establishment types

To illustrate historical trends, total revenues and the various segments are provided in annual series from 2007 to 2017.

More information about the report is available at https://www.freedoniafocusreports.com/Advertising-Services-United-States-FF95027/.

Have unique research needs?

Freedonia Custom Research listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Freedonia Focus Blog Subscription

Provide the following details to subscribe.

The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.