Market insights from The Freedonia Group reach beyond the simple "what" of consumer industries. We dig deep into the why, when, how, and especially the who. Unique demographic sectors have unique market needs, so understanding demographic growth projections will allow you to rise above the competition.
Our in-house economics team develops the core population and demographic indicators that underpin all of our analysis, ensuring a consistent framework across reports. Our demographic analysis is further anchored in consumer surveys:
In 10 years, Gen Z will be the largest US generation. Product developers and marketers are tasked with determining which of their current behaviors and preferences reflect their youth and which reflect the unique attributes and characteristics of this most diverse cohort in the country's history.
The coronavirus pandemic has had a significant effect on families and their food purchases.
This report forecasts to 2022 and 2026 US resident population by age group, the number of households by age of head, and the size of the civilian labor force by employment status.
This report forecasts to 2022 and 2026 US deathcare service revenues in nominal US dollars. US burial casket shipments in nominal US dollars at the manufacturer level, as well as total resident population and deaths, are also forecast to 2022 and 2026.
The COVID-19 pandemic has caused the existing trend of remote work to accelerate.
This report forecasts to 2026 the following global demographic measures: population, population aged 65 years and older, urban population, households, and average household size.
Increasing concerns about health, animal welfare, and the environment are causing more consumers to turn to plant-forward diets.
Gen Z, much more than Millennials at the same age, appears less willing to abandon debit and short-term buy-now, pay-later (BNPL) installment loans (with low or zero percent interest rates) as their tools for purchasing and financing purchases.
Some consumers have adopted these diets because of the coronavirus in efforts to lose weight or benefit their health, while general interest in keto and paleo foods has risen with consumers who may only sometimes follow these diets or buy foods with these product labels.
Eating Trends: Generational Food Shopping provides a topline data overview of U.S. adult (age 18+) patterns for grocery shopping.