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Freedonia Market Research Reports & Analysis Demographics

Demographics Reports

Understand the people behind the purchase. Freedonia’s demographic market research and consumer behavior reports explore the population trends that shape every industry, including age, income, gender, ethnicity, household structure, and more. With consumer demographic insights from proprietary and syndicated consumer surveys, our demographic market research reports help businesses identify emerging opportunities, navigate generational shifts, and tailor strategies to evolving customer profiles. Whether you're focused on Gen Z behaviors, multigenerational shopping trends, or the impact of remote work, our data-driven approach reveals the "who" behind every market move.
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Know Your Target Audience

Market insights from The Freedonia Group reach beyond the simple "what" of consumer industries. We dig deep into the why, when, how, and especially the who. Unique demographic sectors have unique market needs, so understanding demographic growth projections will allow you to rise above the competition.

Our in-house economics team develops the core population and demographic indicators that underpin all of our analysis, ensuring a consistent framework across reports. Our demographic analysis is further anchored in consumer surveys:

  • The Packaged Facts National Online Consumer Survey is a proprietary resource run quarterly to generate up-to-the-minute, custom insights on trends. These surveys have a sample size of 2,000 that is representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence of children in the household.
  • Syndicated consumer surveys provide additional context and analysis from a larger sample size. They also allow for historical trending and detailed consumer profiles across various demographic and psychographic measures.

Reports by Industry

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  • Textiles & Nonwovens
  • Water Treatment

Is Gen Z the biggest generation?

In 10 years, Gen Z will be the largest US generation. Product developers and marketers are tasked with determining which of their current behaviors and preferences reflect their youth and which reflect the unique attributes and characteristics of this most diverse cohort in the country's history.

What percent of employees work from home?

According to The Freedonia Group National Online Consumer Survey conducted in November 2022, 66% of the working population is set up to work from home at least some of the time, up from 58% a year previously. More than half of workers in all demographics report being able to do so, with the highest percentages amoung those with yearly household incomes above $60k and those with children under 18 living at home.
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Showing 10 of 19 reports & studies Clear filters

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  • Organic and Clean Label Food Shoppers: US Market Trends & Opportunities in Packaged Foods, 3rd Edition

    Industry Reports

    This Packaged Facts report analyses trends among consumers who buy and eat organic and clean label food and beverage products. The scope of analysis is centered on consumer perceptions, motivations, and behavior.

    June 2024 270 pages
    Free sample available
  • Children’s Food and Beverage Market: Trends and Opportunities, 3rd Edition

    Industry Reports

    When it comes to purchasing food, taste is the number one priority for most consumers. For parents, their children’s willingness to eat a given food is a close second. Compared to all consumers, parents are more likely to prioritize food characteristics that provide a health halo such as high protein, healthy fats, clean label, and non-GMO.

    December 2023 208 pages
    Free sample available
  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition

    Industry Reports

    This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and inflation area and across the broader food and beverage market.

    October 2023 259 pages
    Free sample available
  • Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating

    Industry Reports

    February 2023 81 pages
    Free sample available
  • Demographics: United States

    Focus Reports

    This report forecasts to 2022 and 2026 US resident population by age group, the number of households by age of head, and the size of the civilian labor force by employment status.

    October 2022 30 pages
    Free sample available
  • Deathcare: United States

    Focus Reports

    This report forecasts to 2022 and 2026 US deathcare service revenues in nominal US dollars. US burial casket shipments in nominal US dollars at the manufacturer level, as well as total resident population and deaths, are also forecast to 2022 and 2026.

    October 2022 32 pages
    Free sample available
  • Global Demographics

    Focus Reports

    This report forecasts to 2026 the following global demographic measures: population, population aged 65 years and older, urban population, households, and average household size.

    September 2022 32 pages
    Free sample available
  • Vegan, Vegetarian, and Flexitarian Consumers, 2nd Edition

    Industry Reports

    Increasing concerns about health, animal welfare, and the environment are causing more consumers to turn to plant-forward diets.

    July 2022 189 pages
    Free sample available
  • Gen Z and Payments: The Next Big Cohort Is Here

    Industry Reports

    Gen Z, much more than Millennials at the same age, appears less willing to abandon debit and short-term buy-now, pay-later (BNPL) installment loans (with low or zero percent interest rates) as their tools for purchasing and financing purchases.

    July 2022 109 pages
    Free sample available
  • Eating Trends: Generational Food Shopping

    Industry Reports

    Eating Trends: Generational Food Shopping provides a topline data overview of U.S. adult (age 18+) patterns for grocery shopping.

    December 2019 50 pages
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