If you need deeper market insights and actionable data to guide your strategic business decisions, you may want to consider a voice of market (VOM) study, which allows you to gather qualitative data directly from market participants and gain detailed, valuable feedback.
VOM studies can help you obtain vital information for your business, such as:
- Key purchasing factors and decision makers
- Specific pain points associated with products
- Factors that compel customers to switch brands
When considering a VOM project, it’s important to understand all the steps needed to execute a study successfully. With more than 20 years of experience conducting primary and secondary market research, Freedonia Custom Research is a leading industrial research firm and an expert in conducting voice of market studies. Read Freedonia’s new white paper to learn how to conduct an effective voice of market study from start to finish.
Fill out the form to download your free white paper today.