Publishing for the PreK-12 Market, 2022-2023

Industry Reports, United States

Report Overview

Publishing for the PreK-12 Market 2022-2023 addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provide instructional materials to schools.

Simba Information defines the major segments of the instructional materials industry into key categories: core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video, and classroom magazines, and sizes the individual segments and the overall instructional materials industry, which Simba estimates generated $9.3 billion in sales in 2021, up 7.8% from an estimated $8.7 billion in 2020.

Methodology $323.44

Executive Summary $323.44

Enrollment $2,240.43
- Back to School: Is the Enrollment Rate Recovering? $323.44
- COVID-19-Associated Disenrollment Reversed $323.44
- Disenrollment is Higher in Preschool and Kindergarten $323.44
  - Table | Enrollment Rate by Grade, 2020-2021
- California Continues to Illustrate Pandemic Trends $323.44
- Where Students Went and Departure Impact $323.44
- Fiscal Consequences of Disenrollment $323.44
- Public Schools: Numbers & Students $323.44
  - Public School Enrollment Growth Slows $323.44
    - Table | Trends in Public School Enrollment, 2000-2030P (in millions)
    - Table | Enrollment Trends in Elementary, Secondary, and Degree-Granting Postsecondary Institutions, 2000-201
  - Varying Enrollment Patterns Across the States $323.44
    - Table | Projected Percentage Change in Public Elementary & Secondary Enrollment, 2020-2030
- Birth Rates to Impact Future Enrollment $323.44
- Private School Enrollment: Decline in Catholic Schools' Enrollment $323.44
  - Private Schools in Demand Despite High Cost-an Opportunity $323.44
  - Catholic School Enrollment Witnesses an Increasing Trend $323.44
    - Table | Percent Change in Catholic School Enrollment, 2016-2021
- Support for School Choice Continues to Grow $323.44
  - Increasing Interest in Charter Schools $323.44
    - Table | Charter School Trends, 2000-2020
    - Table | Charter Schools by State, 2019-2020
  - Characteristics of Charter Schools $323.44
- Pandemic-Led Homeschooling Surge Continues $673.01
  - Table | Homeschooling Trends, 2003-2019
  - Virtual Schools' Future Still Bright $323.44
  - Graduation Rates Inch Up $323.44
    - Table | Adjusted Cohort Graduation Rates for Public High School Students, 2018-2019
  - Dual Enrollment Offers Opportunities $323.44
  - The Decline for Students in Poverty $323.44
    - Table | Title I Schools by State, 2020-2021
  - Enrollment Trend for Students' Experiencing Homelessness $323.44
  - ELL Population Continues to Grow $323.44
    - Table | Trends in English-Language Learner Enrollment, 2000-2001 to 2019-2020
    - Table | Percentage of Public-School Students Who Are ELL by State, 2019-2020
- Services Support Special Needs Students $323.44
  - Table | Trends in Youth Receiving IDEA Services, 2017-2018 to 2020-2021
- Universal PreK Progress Slow and Uneven $323.44
  - Table | Enrollment Growth in State-Funded Preschool Programs, 2017-2018 to 2020-2021
  - Table | Enrollment & Per-Child Spending in State-Funded Preschool, 2020-2021
  - Pandemic Impacts PreK $323.44
    - Table | Pandemic impact on Enrollment, Pre-Pandemic to Fall of 2021
  - Expat Influence on Enrollment, Diversity in School $323.44
    - Table | Leading Countries of Origin Ranking by Number of Immigrant Students, Fall of 2020
- More Students are Online and Connected $323.44
  - Table | 3-18-Year-Old Children with Home Internet Access, 2016-2019

Budget & Policy $2,576.91
- Introduction $323.44
- Policy & Funding History $323.44
- Policy & Funding in the ESSA Era $323.44
- Federal, State & Local Funding Sources $323.44
- Reopening Schools: A New Policy Area $323.44
- Schools Focus on Social Emotional Learning $323.44
  - Table | The seven key challenges that school and programs face in implementing SEL programs
  - SEL's Academic Benefits $323.44
- Federal Funding Continues to Rise $323.44
- Biden Proposed Ed Funding Increases for FY 2022 $323.44
  - Table | Education Department Appropriations, FY 2019-FY 2023 (selected K-12, $ in millions)
- Title I and Disadvantaged Populations $323.44
  - Increased Support for Community Schools Program $323.44
  - New Programs, New Budget Lines Proposed $323.44
- Stimulus Bills Provide Education Money $323.44
  - Pandemic Leads to CARES Act $323.44
  - Rethink K-12 Part of CARES Act $323.44
    - Table | Selected Approved Rethink K-12 Education State Plan Highlights, 2020
- American Rescue Plan Provides Another Wave of K-12 Funding $323.44
  - Table | COVID-19 Relief Education Funding March 2020-March 2022 ($ in billions)
  - Table | American Rescue Plan ESSER Fund Allocation
- Title I's 50 Largest Allocations $323.44
  - Table | 50 Largest Title I Allocations to LEAs, FY 2019 ($ in thousands)
- Promoting the Switch to Digital $323.44
- Trends Winning Federal & State Support $323.44
  - Computer Science Moving from Elective to Requirement $323.44
  - High Schools Teaching Computer Science $323.44
    - Table | States that Require High Schools to Offer Computer Science Education
  - Student Data Privacy and Security $323.44
  - Career and Technical Education Booms $323.44
- State Education Funding Overview $323.44
- Adoption States Influence Market & Offer Opportunities $323.44
  - Table | State Adoption Schedule 2022-2025
- Fiscal 2022 Budgets Approved $323.44
  - Table | Top 10 Public Educational Spending from Highest to Lowest Total Average Spent Per Pupil, 2021-2022
- State Budget Proposals Including ARP ESSER Funds $504.38
  - Florida $323.44
  - Vermont $323.44
  - Mississippi $323.44
  - ARP ESSER K-12 Funding Themes $334.78
    - Table | K-12 Funding Allocations FY 2022 for NY, CA, FL, IL, PA, GA, MI, TX

Market Size and Structure $760.27
- Industry Revenues Recover from COVID-19 and Lockdowns $323.44
- What the Numbers Tell Us $323.44
- Market Sizing Methodology $323.44
  - Table | Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2019, 2020, 2021 &
  - Table | Market Share of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2019, 2020,
- Instructional Materials Grow 7.3% in 2021 $323.44
- Providers Make Gains in a Recovering Market $323.44
- It's (Nearly) All About Digital $323.44
  - Table | The top tools identified for 2022, for personal learning, workplace learning and education.
- Testing is Back But Changing… $323.44
- Trade Books $323.44
- Digital and Print Supplements $323.44
- Video $323.44
- Magazines $323.44

Industry Dynamics $1,665.21
- Impact of COVID-19 $323.44
- Overall Industry Performance $323.44
- Company Moves and Activities $485.70
  - Cambium Learning $323.44
  - Cengage $323.44
  - Discovery Education $323.44
  - Goodheart-Willcox $323.44
  - Houghton Mifflin Harcourt $323.44
  - Kahoot! $323.44
  - McGraw Hill $323.44
  - Renaissance Learning $323.44
  - Savvas Learning $323.44
  - Scholastic $323.44
  - Stride $323.44
- Public Company Performance $323.44
  - Table | Simba Information's PreK-12 Performance Index, Latest Full Fiscal Year
  - Table | Simba Information's PreK-12 Performance Index, Latest Full Fiscal Year
- Key Drivers of Growth $323.44
- Industry Challenges Impact Operating Margins $323.44
- Positive Revenue Trends Continue into 2022 $323.44
- Stockwatch Reflects Mixed Year in 2021 $323.44
  - Houghton Mifflin Harcourt Completes Move to Private Company $323.44
  - Pearson's Assessment & Qualifications Division Drive Revenues $323.44
    - Table | EER Stockwatch: Company Price per Share 2021 and H1 2022
  - Stride Moves to S&P SmallCap 600 Index $323.44
  - Scholastic Consolidates Channels $323.44
- SPACs and IPOs: Smaller Growth Companies Go Public $323.44
- Technology, Literacy and Data Among Major M&A Drivers in 2021 and H1 2022 $323.44
- 2021 Key Deals $323.44
  - Significant High Value Deals: $323.44
  - Other Significant Industry Deals in 2021 $323.44
    - Table | Simba Information's PreK-12 Merger & Acquisition Index, January-December 2021
- Berkery Noyes 2021 Key M&A Highlights $323.44
  - 2021 Key Trends $323.44
  - M&A Market Overview $323.44
- H1 2022 Key Deals $323.44
  - Table | Simba Information's PreK-12 Merger & Acquisition Index, H1 2022
- Berkery Noyes H1 2022 Large Deals and Highlights $323.44

Market Trends $2,815.98
- COVID-19 & Lockdowns $323.44
- Addressing Learning Loss: Summer Programs One Option $323.44
- ESSER and School Reopening Plans $323.44
- Acceleration of Digital Trends $715.51
  - Online Tutoring Market Soars $323.44
  - Online Tutoring Challenges $323.44
    - Table | Additional Key Companies in the Online Tutoring Sector
  - Influence of Educational Publishers $323.44
  - Automated Language Learning Apps $323.44
  - Spotlight: Duolingo, Rosetta Stone, Babbel, and Kahoot! $323.44
  - The Big Players $323.44
  - Opportunities for Educational Publishers $323.44
- Curriculum and Resources $323.44
  - Social and Emotional Learning (SEL) $323.44
  - Teletherapy as One Solution $323.44
- Supplementary Materials: Ongoing Interest, Though Some Concerns $323.44
  - Convenient: Yes. Good: Not Always $323.44
  - Why the Problem? $323.44
- Science $323.44
- Emerging Curriculum Subject Areas: Media Literacy and Financial Literacy $555.08
  - Media Literacy $412.28
    - Table | Top Publishers in Media Literacy (number of titles)
  - Financial Literacy $323.44
- Increased Use of Video Games $323.44
- Testing and Assessment $323.44
- Social and Cultural Changes $477.46
  - Teacher Shortages $323.44
  - Cybersecurity $323.44
  - School Safety $323.44
  - Objections to Textbook Content $323.44

Outlook $2,915.43
- COVID-19 Mandates and Changes $323.44
- A Look Back at the 2021-2022 School Year Policies and Approaches $323.44
- Digital Continues Its Forward March $323.44
- Curriculum Outlook $323.44
- Science: Next Generation Standards and NGSS-Inspired Standards $347.37
  - Table | Adoptions of New Science Standards, by State, as of 2022
  - Science: Increased Use of Digital Tools $323.44
    - Table | Total Spending on K-12 Instructional Materials for Science, 2020-2021 vs. 2021-2022, Print vs. Digit
  - Overall Outlook $323.44
    - Table | Projected Spending on K-12 Instructional Materials for Science, 2021-2022 vs. 2023-2024, by Funding
  - Science: Gaps in the Market for Instructional Materials $323.44
  - Science: Critical Needs in Professional Learning $323.44
- Social and Emotional Learning (SEL): On the Rise $323.44
  - SEL Trends to Watch $323.44
  - SEL Market Outlook $323.44
  - SEL Instructional Materials Needs $323.44
- Supplemental Materials: Growing Fastest in SEL and Science $560.34
  - Table | Sales of Social-Emotional Learning Materials, 2020-2021 and 2021-2022, Core vs. Supplemental (in mil
  - Table | Forecasted Sales of Social-Emotional Learning Instructional Materials, 2022-2023 and 2023-2024, Core
  - Table | Total Spending on K-12 Instructional Materials for Science, 2020-2021 vs. 2021-2022, Core vs. Supple
  - Self-Created Materials and OER $323.44
  - Hands-On Kits: A Luxury Purchase $323.44
  - Looking Forward: An Ongoing Emphasis on Reading $323.44
- Other Key Market Trends $744.00
  - Instruction, Materials and Learning $323.44
  - Rethinking Testing $323.44
  - Through-Year Model Takes the Lead $323.44
  - Technological Trends $323.44
- Cautions $547.04
  - Ongoing Book Challenges $325.58
  - Teacher Shortages $323.44
  - Increased Use of Free and OER Resources $323.44
  - Broader Economic Forces $323.44
  - Enrollment Trends and Adoption Schedules $323.44
    - Table | Projections from NCES for fall 2022-2025 for U.S.

COMPANY PROFILES $907.12
- Cambium Learning $323.44
  - Post COVID-19 Financial Status $323.44
- Cengage $323.44
  - Post COVID-19 Financial Status $323.44
- Discovery Education $323.44
  - Post COVID-19 Financial Status $323.44
- Goodheart-Willcox Company $323.44
  - Post COVID-19 Financial Status $323.44
- Houghton Mifflin Harcourt $323.44
  - Post COVID-19 Financial Status $323.44
- Kahoot! $323.44
  - Post COVID-19 Financial Status $323.44
- McGraw Hill $323.44
  - Post COVID-19 Financial Status $323.44
- Pearson $323.44
  - Post COVID-19 Financial Status $323.44
- Renaissance $323.44
  - Post COVID-19 Financial Status $323.44
- Savvas Learning Company $323.44
  - Post COVID-19 Financial Status $323.44
- Scholastic Corporation $323.44
  - Post COVID-19 Financial Status $323.44
- Stride $323.44
  - Post COVID-19 Financial Status $323.44

Analyzing Market Trends, Size, and Structure

The seven-chapter analysis in Publishing for the PreK-12 Market 2022-2023 focuses on market trends and the size and structure of the industry. Broad market conditions examined in the first chapters include:

enrollment trends and projections, broken down by type of school and an examination of the rise of virtual schooling
federal and state funding and support for PreK-12 Education, including ESSER funds, factors related to availability of funds, Title I’s 50 largest allocations, trends winning support, and state budget proposals
state text adoption calendars
industry revenues rising from post COVID-19 lockdowns

The second half of the report explores the size and structure of the K-12 instructional materials industry, including:

current sales and projections by industry segments
growth in digital teaching, tools, and materials
revised state testing plans and pilots
operating performance and stock performance of selected public companies
listing and analysis of industry M&A activity for 2021 and first half of 2022

The report offers an outlook based on market trends, including:

current COVID-19 mandates and changes
digital continuing its ongoing growth
curriculum outlook for Science, Social and Emotional Learning (SEL), and Supplemental Material
teacher shortages, book challenges, increased use of OER, broader economic forces, and other cautions and hurdles facing market players

Profiles of the following key companies provide a look at their strategies, financials, and activities: Cambium Learning, Cengage, Discovery Education, Goodheart-Willcox, Houghton Mifflin Harcourt, Kahoot!, McGraw Hill, Pearson, Renaissance Learning, Savvas Learning, Scholastic, and Stride.

Essential Insights into the Educational Publishing Industry

Publishers and investment professionals can trust Simba Information's Publishing for the PreK-12 Market 2022-2023 to provide the inside intelligence, market size and trends needed to evaluate growth potential and understand online services trends affecting market for instructional materials for the PreK-12 market.

Publishing for the PreK-12 Market 2022-2023 is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the business strategies driving this dynamic industry.

Simba has the knowledge base and perspective gained from more than 20 years’ covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy that affect it.

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