ROCKVILLE MD, May 30, 2024 – As reported in Packaged Facts just-released Cats: US Pet Market Trends and Opportunities, 2nd Edition, cat owners are well aware of an imbalance in attention in the dog-focused pet market, noting that they are often treated as second-class citizens by retailers, marketers, and service providers. The time is ripe, however, for pet market participants to embrace felines as the next big thing. Recent declines in the dog population mean that cat-focused products and services present new opportunities as the pet market faces a somewhat smaller pool of customers.
As the second largest component of the US pet industry by animal type, cats are a $43 billion market—representing 30% of total 2023 pet industry sales of $145 billion—and are As personal companions, cats stack up favorably against dogs on numerous fronts as smaller and generally easier to manage pets. Cats are typically a lower-cost option compared to dogs, which is especially appealing for economically challenged households, and require less space for those with smaller homes or no backyards. Cat owners look to their cats for companionship and affection and will seek out products to keep their fur babies healthy and happy.
Be sure to check out Packaged Facts’ latest report, Cats: US Pet Market Trends and Opportunities, 2nd Edition, for more complete coverage of what is driving sales in this $43 billion market. The report covers historical and projected growth trends from 2018-2028 in the four pet industry sectors (pet food/treats, non-food supplies, veterinary services, and non-medical services) and breaks out cat sales for each. Other coverage includes cat population and ownership trends, cat owner sentiment and attitudes from Packaged Facts’ proprietary Survey of Pet Owners, and marketing and new product trends discussion.
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, the food and beverage market, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.