Report Overview
As the second largest component of the U.S. pet industry by animal type, cats typically benefit from the same favorable trends driving growth in the pet industry overall, including the pandemic pet spending/adoption phenomenon and heightened health focus; the omnimarket strategizing of marketers, service providers, and retailers; and the growing role of the internet in e-commerce and as pet owner influencer.
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Scope of Report
This report examines growth and development opportunities across pet market products and services for cats, covering all four sectors of the U.S. pet industry—pet food, non-food pet supplies, the veterinary sector, and non-medical services. Topics addressed include product and service innovation, industry investment, technology, retailing, and cat ownership and cat owner demographic trends.
Report Methodology
The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The main surveys used in this report were conducted in November/December 2020 through August/September 2021.
Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association’s Global Pet Expo, Kisaco Research’s Petcare Innovation Summit, Petfood Industry/Watt Publishing’s Petfood Forum, the North American Veterinary Community (NAVC) VMX Veterinary Conference and Innovation & e-Commerce Summit, and the PIJAC (Pet Industry Joint Advisory Council) Pet Leadership Summit; on-site examination of retail and service provider venues; and internet canvassing.
Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from Packaged Facts’ extensive pet market research database and report collection.
Stressed-out Americans stuck at home during the pandemic delivered a pet industry saving grace: a pet care spending boom driven in part by pet adoption and fostering, including a sharp rise in pet cats.
The opportunities presented by the COVID-19 pandemic are significant. Relevant trends include the pandemic pet spending boom, increased work-from-home and distance learning opportunities, and the heightened focus on human health and wellness being transferred onto pets. While not restricted to cats, in some cases these forces represent specific and/or greater opportunities for market advancement, given the relative underdevelopment of the feline segment.
More and better products and services for cats, combined with additional marketing and media attention, stand to encourage cat owners to invest more heavily in the health and happiness of their companions and, most importantly, attract even more Americans into the feline fold.
The new report Cats: U.S. Pet Market Trends and Opportunities
The report draws on a mix of primary and secondary research, including a national online consumer poll of U.S. adult pet owners, interviews with pet market experts, and participation in numerous pet industry events.