Study #: 2493

Published: 07/2009

Pages: 262

Full Study Price: US$ 4,700

Per Page Price: US$ 30.00

Hard Surface Flooring to 2013 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends

US hard surface flooring demand will rise 4.6 percent annually through 2013. Growth will be driven by ongoing gains on carpeting and the popularity of high-end and “green” materials. Laminate and wood flooring will offer the best opportunities, while new niche products such as bamboo, cork and eucalyptus flooring enjoy good prospects.

This study analyzes the 7.7 billion square foot US hard surface flooring industry. It presents historical demand data for the years 1998, 2003 and 2008, and forecasts for 2013 and 2018 by product (e.g., vinyl, rubber, linoleum, ceramic tile, wood, laminate) and market (e.g., residential buildings, nonresidential buildings, transportation equipment).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 32 industry players, including Mohawk Industries, Armstrong World Industries and Shaw Industries.

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TABLE OF CONTENTS
                                                    

SECTION                                                                      PAGE

               INTRODUCTION                                                    ix

          I.   EXECUTIVE SUMMARY                                                1

         II.   MARKET ENVIRONMENT                                               4
               General                                                          4
               Macroeconomic Environment                                        5
               Demographic Trends                                               9
               Consumer Spending Trends                                        13
               Consumer Financing Trends                                       14
               Building Construction Trends                                    18
                   Residential Building Construction                           21
                     New Housing                                               24
                     Housing Stock                                             28
                     Residential Improvements & Repairs                        32
                   Nonresidential Building Construction                        34
                     Office & Commercial Construction                          37
                     Institutional Construction                                37
                     Industrial Construction                                   38
                     Transportation & Other Building Construction              39
                     Nonresidential Building Improvements & Repairs            39
               Transportation Equipment Outlook                                40
                   Motor Vehicles                                              42
                   Other Transportation Equipment                              45
               Pricing Patterns                                                48
               Historical Market Trends                                        50
               Environmental & Regulatory Issues                               53
                   Recycling   54
                   Materials Renewability & Sustainability Issues              55
                   Indoor Air Quality                                          57
                   Green Building Practices                                    58
                   Regulatory Issues                                           59
               World Hard Surface Flooring Overview                            60
               Foreign Trade                                                   62
                   Imports                                                     64
                   Exports                                                     66
               Competitive Floor Covering Outlook                              66

        III.   PRODUCTS                                                        69
               General                                                         69
               Supply & Demand                                                 70
               Resilient Flooring                                              75
                   Vinyl Flooring                                              77
                     Vinyl Sheet                                               80
                     Vinyl Composition Tile                                    82
                     Other Vinyl Tile                                          84
                     Market Share                                              86
                   Other Resilient Flooring                                    87
                     Rubber                                                    88
                     Linoleum                                                  89
                     Cork                                                      90
                     Asphalt                                                   92
               Nonresilient Flooring                                           92
                   Ceramic Tile                                                95
                     Products                                                  97
                     Product Development                                       98
                     Market Share                                              99
                   Wood Flooring                                              100
                     Solid Wood Flooring                                      103
                     Engineered Wood Flooring                                 106
                     Market Share                                             108
                   Laminate Flooring                                          110
                     Products & Suppliers                                     112
                     Product Development                                      114
                     Market Share                                             116
                   Other Nonresilient Hard Surface Flooring                   118
                     Seamless Flooring                                        120
                     All Other                                                120

         IV.   MARKETS                                                        125
               General                                                        125
               Residential Buildings                                          128
                   New                                                        130
                   Improvements & Repairs                                     132
                   Demand by Residence Type                                   135
                     Single-Family                                            136
                     Multifamily                                              138
                     Manufactured Housing                                     140
               Nonresidential Buildings                                       142
                   New        145
                   Improvements & Repairs                                     147
                   Demand by Building Type                                    148
                     Office & Commercial                                      149
                     Institutional                                            154
                     Industrial                                               156
                     Other Nonresidential Buildings                           158
               Transportation Equipment                                       160
                   Motor Vehicles                                             162
                   Other Transportation Equipment                             164

          V.   INDUSTRY STRUCTURE                                             166
               General                                                        166
               Industry Composition                                           167
               Market Share                                                   170
                   Mohawk Industries                                          171
                   Armstrong World Industries                                 172
                   Shaw Industries                                            173
                   Mannington Mills                                           173
                   Tarkett                                                    174
                   Pfleiderer                                                 174
                   Internacional de Ceramica                                  174
               Competitive Strategies                                         174
               Product Development                                            176
                   Vinyl Flooring                                             176
                   Wood Flooring                                              177
                   Laminate Flooring                                          177
                   Ceramic Tile Flooring                                      180
               Manufacturing                                                  180
               Marketing                                                      181
               Distribution                                                   183
               Mergers & Acquisitions                                         185
               Cooperative Agreements                                         187
               Company Profiles                                               190
                   Alloc A/S, see Beaulieu
                   American Biltrite Incorporated                             191
                   American Marazzi Tile Incorporated, see Marazzi
                   Amtico International Limited                               193
                   Anderson Hardwood Floors Incorporated, see Berkshire
                     Hathaway
                   APEX Foodservice Matting, see Superior Manufacturing
                   Armstrong World Industries Incorporated                    195
                   Beaulieu International Group NV                            199
                   Berkshire Hathaway Incorporated                            201
                   Berry Group, see Beaulieu International
                   Beynon Sports Surfaces Incorporated, see Tarkett
                   Biltrite Corporation                                       204
                   Bonar Floors Limited, see Forbo
                   Burke Industries Incorporated, see Mannington Mills
                   Capella Engineered Wood LLC, see Armstrong
                   Casa Dolce Casa SA, see Florim Ceramiche
                   Clarion Industries LLC, see Tarkett
                   Congoleum Corporation, see American Biltrite
                   Connor Sport Court International Incorporated              206
                   Crossville Incorporated                                    209
                   Dal-Tile Corporation, see Mohawk Industries
                   Dodge-Regupol Incorporated, see Ecore
                   DuPont (EI) de Nemours                                     211
                   Ecore International                                        212
                   Faus Group                                                 214
                   Fibergate Composite Structures Incorporated, see RPM
                   Florida Tile Incorporated, see Panariagroup
                   Florim Ceramiche SpA                                       215
                   Forbo Holding Limited                                      217
                   HomerWood Hardwood Flooring Company, see Armstrong
                   Illinois Tool Works Incorporated                           219
                   IMC Incorporated, see Internacional de Ceramica
                   Internacional de Ceramica SA de CV                         220
                   International Automotive Components Group North
                     America LLC, see Lear
                   Kaindl Flooring GmbH                                       222
                   Kraus Floors LLC, see Tarkett
                   Lear Corporation                                           223 
                   Mannington Mills Incorporated                              225
                   Marazzi Group SpA                                          230
                   Mohawk Industries Incorporated                             232
                   Nafco, see Tarkett
                   nora systems GmbH                                          237
                   Panariagroup Industrie Ceramiche SpA                       238
                   Pergo AB, see Pfleiderer
                   Pfleiderer AG                                              240
                   Porcelanosa Grupo                                          242
                   Ragno USA Incorporated, see Marazzi
                   Roppe Corporation                                          243
                   RPM International Incorporated                             245
                   Shaw Industries Group Incorporated, see Berkshire
                     Hathaway
                   SpectraTurf Incorporated, see Ecore
                   Sport Court International, see Connor Sport Court
                   Stonhard Incorporated, see RPM
                   Superior Manufacturing Group                               248
                   Tarkett SA                                                 250
                   Tembec Incorporated                                        253
                   TOLI Corporation                                           254
                   Uniboard Surfaces Incorporated, see Pfleiderer
                   Unilin Group, see Mohawk Industries
                   VPI Corporation                                            256
                   Wilsonart International, see Illinois Tool Works
                   Witex Flooring Products GmbH                               257
                   Zickgraf Hardwood, see Berkshire Hathaway
               Other Companies Mentioned in Study                             259

                                  LIST OF TABLES
                                        
TABLE NUMBER                                                                 PAGE


               SECTION I -- EXECUTIVE SUMMARY
               Summary Table                                                    3

               SECTION II -- MARKET ENVIRONMENT
           1   Macroeconomic Indicators                                         9
           2   Population & Households                                         12
           3   Personal Consumption Expenditures                               14
           4   Consumer Financing Environment, 1998-2008                       18
           5   Building Construction Expenditures                              21
           6   Residential Building Construction Expenditures                  24
           7   New Housing Indicators                                          28
           8   Housing Stock by Type                                           31
           9   Residential Improvement & Repair Expenditures                   33
          10   Nonresidential Building Construction Expenditures               36
          11   Nonresidential Building Improvement & Repair Expenditures       40
          12   Transportation Equipment Shipments                              41
          13   Motor Vehicle Indicators                                        45
          14   Other Transportation Equipment Indicators                       47
          15   Hard Surface Flooring Pricing                                   50
          16   Hard Surface Flooring Historical Trends, 1998-2008              52
          17   Hard Surface Flooring Foreign Trade                             63
          18   Floor Covering Demand                                           68

               SECTION III -- PRODUCTS
           1   Hard Surface Flooring Supply & Demand                           73
           2   Resilient Flooring Supply & Demand                              77
           3   Vinyl Flooring Supply & Demand                                  79
           4   Vinyl Sheet Flooring Demand                                     82
           5   Vinyl Composition Tile Flooring Demand                          84
           6   Other Vinyl Tile Flooring Demand                                86
           7   Other Resilient Flooring Supply & Demand                        88
           8   Nonresilient Flooring Supply & Demand                           94
           9   Ceramic Tile Supply & Demand                                    97
          10   Wood Flooring Supply & Demand                                  102
          11   Solid Wood Flooring Demand                                     106
          12   Engineered Wood Flooring Demand                                108
          13   Laminate Flooring Supply & Demand                              112
          14   Other Nonresilient Flooring Supply & Demand                    119

               SECTION IV -- MARKETS
           1   Hard Surface Flooring Demand by Market                         127
           2   Residential Markets for Hard Surface Flooring                  130
           3   New Residential Building Demand for Hard Surface Flooring      132
           4   Residential Improvement & Repair Demand for Hard Surface
                   Flooring                                                   134
           5   Residential Hard Surface Flooring Demand by Residence Type     135
           6   Single-Family Housing Demand for Hard Surface Flooring         138
           7   Multifamily Housing Demand for Hard Surface Flooring           140
           8   Manufactured Housing Demand for Hard Surface Flooring          142
           9   Nonresidential Building Demand for Hard Surface Flooring       145
          10   New Nonresidential Building Demand for Hard Surface
                   Flooring                                                   147
          11   Nonresidential Improvement & Repair Demand for Hard Surface
                   Flooring                                                   148
          12   Nonresidential Building Demand for Hard Surface Flooring by
                   Building Type                                              149
          13   Office & Commercial Building Demand for Hard Surface
                   Flooring                                                   154
          14   Institutional Building Demand for Hard Surface Flooring        156
          15   Industrial Building Demand for Hard Surface Flooring           158
          16   Other Nonresidential Building Demand for Hard Surface
                   Flooring                                                   160
          17   Transportation Equipment Demand for Hard Surface Flooring      162
          18   Motor Vehicle Demand for Hard Surface Flooring                 163
          19   Other Transportation Equipment Demand for Hard Surface
                   Flooring                                                   165

               SECTION V -- INDUSTRY STRUCTURE
           1   Hard Surface Flooring Sales by Company, 2008                   169
           2   Selected Acquisitions & Divestitures                           186
           3   Selected Cooperative Agreements                                188


                                  LIST OF CHARTS
                                        
CHART NUMBER                                                                 PAGE


               SECTION II -- MARKET ENVIRONMENT
           1   Year of Construction of Housing Stock, 2008                     32
           2   Hard Surface Flooring Historical Trends, 1998-2008              53
           3   World Hard Surface Flooring Demand, 2008                        62

               SECTION III -- PRODUCTS
           1   Hard Surface Flooring Demand, 2008                              74
           2   Vinyl Flooring Market Share, 2008                               87
           3   Nonresilient Flooring Demand by Type, 2008                      95
           4   Ceramic Tile Market Share, 2008                                100
           5   Wood Flooring Market Share, 2008                               109
           6   Laminate Flooring Market Share, 2008                           118

               SECTION IV -- MARKETS
           1   Hard Surface Flooring Demand by Market, 2008                   127
           2   Residential Hard Surface Flooring Demand by Residence
                   Type, 2008                                                 136

               SECTION V -- INDUSTRY STRUCTURE
           1   Hard Surface Flooring Sales by Company, 2008                   171
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