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Our Mission

Since 1985, The Freedonia Group has enabled our clients to make important business decisions with confidence by providing unbiased and reliable industry market research. As a trusted information source and strategic partner, our aim is to simplify the complex, provide clarity, and offer a data-driven view of the entire market and where it is headed.

Our rigorous methodology and quality control process produces industry research that is data-rich, precise, and comprehensive. Our product collection covers a broad range of interrelated markets and products, which allows our analysts to cross-share findings and provide clients with greater consistency and a fuller, more contextualized viewpoint on any given topic.

Through our off-the-shelf and custom market research services, clients benefit from the knowledge provided by our experienced team of analysts, economists, and editors all working together to ensure the utmost accuracy.

Our Company

The Freedonia Group is a premier international business research company that supplies market sizing, market forecasts, analysis of trends, and market share information unavailable from public sources. From one-person consulting firms to multi-national conglomerates, we supply the information necessary for our customers to make informed decisions.

The Freedonia Group serves customers through several divisions:

  • Freedonia Industry Studies authors industrial market research, offering content across a broad range of B2B markets with a focus on construction, packaging, consumer goods, vehicles and equipment, and materials.
  • Packaged Facts specializes in market research on food and beverages, pet products and services, and financial services, providing actionable insights and analyzing future market opportunities based on consumer trends and motivations.
  • Simba Information provides strategic intelligence for EdTech companies and other producers of instructional materials for K-12 and higher education. Simba also provides insights into the legal, medical, and scientific professional publishing sectors.
  • Freedonia Focus Reports distills data on markets and industries—from raw materials to finished manufactured goods and services—into a collection of short-format reports.
  • Freedonia Strategic Insights develops client-specific, value-added market research. Their work-for-hire research is never shared with others and provides mission-critical insights for key industry players across the globe.

Our Clients

The Freedonia Group serves customers across the globe, including:

  • Fortune 1000 companies from a broad spectrum of industries
  • investment banks, venture capital, and private equity firms
  • management consulting firms
  • government agencies
  • universities, trade associations, and non-profits

Our Reputation

As a trusted source of market intelligence, The Freedonia Group research is often cited by trade journals and major media outlets, including The Wall Street Journal, The New York Times, The Economist, the Financial Times, Forbes, Fast Company, Bloomberg Businessweek, NPR, and the BBC.