Lawn Mowers

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Lawn and Garden Equipment

This study examines the US market for lawn mowers and includes consumer-grade equipment only. Commercial turf mowers are excluded from the scope of this study, as are unpowered lawn mowers.

Historical data for 2009, 2014, and 2019 and forecasts for 2024 and 2029 for manufacturers’ shipments, demand, imports, and exports are provided in current dollar terms (which are not adjusted for inflation). Demand is also provided in unit terms. Major power sources and markets are also analyzed.

Demand is presented by:

product
- riding lawn mowers (front-engine and rear-engine; zero turn and non-zero turn)
- walk behind mowers (self-propelled and push)
- robotic mowers
power source
- internal combustion engine
- corded electric
- cordless electric (battery-powered)
market
- residential
- commercial (landscaping establishments, golf courses, and government and other commercial buyers)

Remote-controlled equipment, although sometimes called robotic, is not included in the demand estimates in this study. Robots designed for use in agricultural settings are excluded from the scope of this study.

Since the vast majority of engines for power lawn and garden equipment are used in OEM capacities, engines are excluded from the scope of this study, except insofar as they contribute to the value of the equipment that they power.

Overview

In general, growth in the US lawn mower market will be driven by:

faster gains in DIFM than in DIY landscaping, the former tending to use higher value mowers
an aging population, boosting demand for higher value riding mowers over walk behind mowers for greater ease of use, as well as for professional landscaping
continued improvement of electric mowers, particularly walk behind types

However, sales will be restrained by:

competition from used mowers, which represent a sizable market since a previously-owned mower that has been well-maintained can last a long time
pricing pressure from imports, particularly for walk behind mowers

While homeownership among millennials is relatively low compared to previous generations, further opportunities for sales will be realized as millennials are now increasingly purchasing their first homes.

A gradual decrease in the average yard size may limit gains somewhat, pushing homeowners to buy smaller or less powerful mowers for their homes. However, this trend does create some opportunity for higher value products that are more suitable for smaller yards, like robotic lawn mowers or battery-powered walk behind mowers.

Among products with established bases, zero turn riding mowers and battery-powered walk behind mowers are projected to see the fastest growth among commercial and residential users, respectively. Robotic mowers are expected to see strong gains as well, powered by increased availability and awareness of these products. Continued product development – including mowers that do not require boundary wires to navigate – will also spur growth for robotic mowers going forward.

Despite the strong outlook for electrically powered lawn mowers, ICE-powered products will maintain a majority market position for the foreseeable future. While products such as walk behind mowers are transitioning to electrically powered options, riding mowers are still mostly produced with engines powered by fossil fuels. ICE-powered types will also benefit from continued product development. Improved engine efficiency, ergonomics, and various features will help spur upgrades among owners.

The residential market, which represented 90% of demand in 2019, will account for the vast majority of gains through 2024:

Residential sales will continue to be supported by homeowners’ desire to engage in DIY lawn maintenance, as maintaining an attractive yard is a point of pride for many consumers.
Additionally, product development of options that are well suited for residential settings – such as battery operated products or robotic lawn mowers – will help drive gains.

In the near term, a strong housing market, powered by record low interest rates, may support sales to new homeowners. Additionally, the COVID-19 pandemic has pushed more consumers to stay at home and take on yard work or landscaping projects. Consumers are investing more in their homes than for other activities, like vacations or eating out.

While the commercial share of lawn mower sales is expected to remain relatively small through 2024, gains will be supported by improved performance of consumer-grade products that can be sold to commercial operations like smaller landscaping firms. Furthermore, landscaping enterprises will benefit over the long term as a result of the continued gains for DIFM landscaping services.

Study Scope & Product Description

front-engine riding lawn mowers (also called lawn tractors)
rear-engine riding lawn mowers (including zero turn types)
walk behind lawn mowers
robotic lawn mowers

Unpowered lawn mowers are excluded from the scope of this study. Commercial turf mowers are also excluded in this report.

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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Production & Foreign Trade

Demand by Type (Riding, Walk Behind, Robotic)

Demand by Power Source (Engine, Plug-In, Battery-Powered)

Demand by Market (Residential or Commercial)

Pricing Trends

4. Consumer Insights

Lawn Maintenance & Gardening Insights

Average Lot Size & Outdoor Space Trends

Who Performs Lawn & Garden Work at Home?

Ownership of Power Lawn Mowers

Power Lawn & Garden Equipment Purchase Patterns

Consumer Lawn & Garden Care Practices

Competition from Unpowered (Manual Reel) Mowers

5. Riding Lawn Mowers

Supply & Demand

Demand by Power Source

Demand by Type

Front-Engine Riding Lawn Mowers

Rear-Engine Riding Lawn Mowers

Zero Turn Lawn Mowers

Suppliers

6. Walk Behind Lawn Mowers

Supply & Demand

Demand by Power Source

Demand by Type (Self-Propelled or Push)

Suppliers

7. Robotic Lawn Mowers

Product Description

Supply & Demand

Timeline of Market Development

Product Development & Innovation

Sales Outlook

Suppliers

8. Key Suppliers & Market Share

Industry Composition

Market Share

Mergers & Acquisitions

9. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock

List of Tables

2. About This Report

Table 2-1 | Annual Lawn Mower Demand by Power Source, 2019 - 2021 (million dollars)

Table 2-2 | Annual Lawn Mower Demand by Market, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Lawn Mower Demand, 2009 - 2019 (million dollars)

Table 3-2 | Lawn Mower Supply & Demand by Product, 2009 - 2029 (million dollars)

Table 3-3 | Lawn Mower Demand by Type, 2009 - 2029 (million dollars & thousand units)

Table 3-4 | Lawn Mower Demand by Power Source, 2009 - 2029 (million dollars)

Table 3-5 | Lawn Mower Demand by Market, 2009 - 2029 (million dollars)

Table 3-6 | Lawn Mower Average Prices by Product, 2009 - 2029 (dollars per unit)

4. Consumer Insights

Table 4-1 | "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 (percent of those who have a yard, lawn, or garden space)

Table 4-2 | Lot Size Owned by Urban vs. Rural Setting, 2020 (percent of those who indicate they own the land around their home)

Table 4-3 | Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (percent of those who have a yard, lawn, or garden space)

Table 4-4 | "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)

Table 4-5 | Power Lawn Mower Ownership by Type by Urban vs. Rural Setting, 2020 (percent of respondents who own power lawn & garden equipment of any type)

Table 4-6 | "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)

Table 4-7 | "Which Type of Power Lawn Mower Equipment Did You Buy In the Last 12 Months?" (percent of those who bought power lawn & garden equipment in the last 12 months)

Table 4-8 | "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 (percent of respondents)

Table 4-9 | Lawn Mowing Consumer Insight by Gender & Age Group, 2020 (percent of respondents who agree)

Table 4-10 | "Do You Own a Manual (Not Powered) Lawn Mower?" by Gender, Age Bracket, & Urban vs. Rural Setting, 2020 (percent of total consumers)

Table 4-11 | "Why Did You Select a Manual (Not Powered) Lawn Mower?", 2020 (percent of respondents that own a lawn mower that is not powered)

5. Riding Lawn Mowers

Table 5-1 | Riding Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units)

Table 5-2 | Riding Lawn Mower Demand by Power Source, 2009 - 2029 (million dollars)

Table 5-3 | Riding Lawn Mower Demand by Type & Zero Turn Capability, 2009 - 2029 (million dollars)

Table 5-4 | Front-Engine Riding Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units)

Table 5-5 | Rear-Engine Riding Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units)

6. Walk Behind Lawn Mowers

Table 6-1 | Walk Behind Lawn Mower Supply & Demand, 2009 - 2029 (million dollars & thousand units))

Table 6-2 | Walk Behind Lawn Mower Demand by Power Source, 2009 - 2029 (million dollars)

Table 6-3 | Walk Behind Lawn Mower Demand by Type, 2009 - 2029 (million dollars)

7. Robotic Lawn Mowers

Table 7-1 | Lawn Mower Robots: Timeline of Key Market Developments

Table 7-2 | Robotic Lawn Mower Demand, 2009 - 2029 (million dollars & thousand units)

8. Key Suppliers & Market Share

Table 8-1 | Selected Mergers & Acquisitions

9. Appendix

Table 9-1 | Relevant Industry Codes

Table 9-2 | Relevant HS Codes

Table 9-3 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 9-4 | Population & Households, 2009 - 2029 (million persons)

Table 9-5 | Housing Stock by Type, 2009 - 2029 (million units)

List of Figures

1. Executive Summary

Figure 1-1 | Key Trends in the US Lawn Mower Market

2. About This Report

Figure 2-1 | Lawn Mowers: Product Examples

Figure 2-2 | Lawn Mower Demand, 2009 - 2024 (million dollars)

3. Overview

Figure 3-1 | Lawn Mower Demand, 2004 - 2019 (million dollars)

4. Consumer Insights

Figure 4-1 | Lawn Maintenance & Gardening Participation Insights, 2020 (percent of those who have a yard, lawn, or garden space)

Figure 4-2 | Amount of Land Owned Around Homes, 2020 (percent of those who indicate they own the land around their home)

5. Riding Lawn Mowers

Figure 5-1 | Riding Lawn Mower Demand, 2009 - 2024 (million dollars)

Figure 5-2 | Riding Lawn Mower Demand by Type, 2009 - 2029 (million dollars)

Figure 5-3 | Riding Lawn Mower Demand Share by Zero Turn Capability, 2009 - 2029 (percent)

6. Walk Behind Lawn Mowers

Figure 6-1 | Walk Behind Lawn Mower Demand, 2009 - 2024 (million dollars)

Figure 6-2 | Walk Behind Lawn Mower Demand by Product, 2009 - 2029 (million dollars)

7. Robotic Lawn Mowers

Figure 7-1 | Robotic Lawn Mower Demand, 2009 - 2024 (million dollars)

8. Key Suppliers & Market Share

Figure 8-1 | Lawn Mower Market Share by Company, 2019 (billion dollars)

9. Appendix

Figure 9-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 9-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 9-3 | Housing Stock: Share by Year of Construction, 2019 (million units)