Industry Studies

Our Reputation Rests on Solid Methodology

The Freedonia Group has been recognized as a premier international market research firm with reliable and unbiased analysis for over 35 years. We have well-established historical data for the industries we cover, which we expand with continually updated in-house economic indicators, product-level and market-specific analysis, primary research, and proprietary consumer surveys to provide you with the best market estimates possible.

Every industry presents different challenges in market sizing and forecasting, and this requires flexibility in methodology and approach. Freedonia methodology integrates a variety of quantitative and qualitative techniques to present the best overall picture of a market’s current position as well as its future outlook:

• We understand that published data often have flaws either in scope or quality and adjust accordingly.
• Where no data are available, we use various methodologies to develop market sizing (both top-down and bottom-up) and then triangulate those results to come up with the most accurate data series possible.
• Regardless of approach, we also talk to industry participants to verify both historical perspective and future growth opportunities.

Maximize Your Research Investment

If you – or your entire organization – could benefit from use of multiple industries studies, now is a great time to take advantage of a Freedonia subscription to fuel your growth and save time and money! Subscription pricing represents a fraction of the cost of purchasing our industry studies one by one. Unlimited, immediate, 24/7 access to off-the-shelf reports related to your subscription – not to mention unique content for subscribers only – is available now through our Knowledge Center^™.