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Recreational Boating to 2011 - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders
Study #: 2249 Published: 09/2007 Pages: 290 Full Study Price: US$ 4,500 Per Page Price: US$ 30.00 Recreational Boating to 2011 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends US recreational boating demand will grow 5.3 percent annually through 2011. Powerboats will drive the boat category, led by outboard and sterndrive types. Propulsion systems will be the fastest growing segments. The South offers the best prospects based on its warmer climate and favorable demographics. This study analyzes the $15.7 billion US recreational boating industry. It presents historical demand data for the years 1996, 2001 and 2006 and forecasts for 2011 and 2016 by material (e.g., reinforced plastic, aluminum, coated fabrics); product (e.g., powerboats, personal watercraft, sailboats, propulsion systems, boating accessories); and US geographic region. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 36 leading competitors including Brunswick, Genmar Holdings, Yamaha Motor, and Bombardier Recreational Products.
TABLE OF CONTENTS
SECTION PAGE
INTRODUCTION xi
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Outlook 4
Demographic Trends 8
Consumer Trends 11
Personal Income & Expenditures 11
Recreational & Leisure Expenditures 13
Consumer Financing 15
Recreational Boating Consumer Profile 18
Recreational Boating Retail Environment 22
Inventory Levels 25
Pricing Patterns 26
Market Volatility 28
Technology 31
Engines 32
Electronics 33
Boat Stock 34
Regulatory & Safety Issues 36
Emissions & Noise Issues 36
Wildlife & Environmental Protection Issues 39
Safety Issues 40
World Recreational Boating Market 41
Canada 42
Europe 44
Rest of the World 46
US Foreign Trade 48
Imports 49
Exports 52
III. MATERIAL CONSUMPTION 55
General 55
Reinforced Plastic 56
Resins 57
Reinforcement Materials 59
Aluminum 60
Coated Fabrics 61
Tops & Covers 63
Sails 63
Upholstery 64
Inflatable Boats 65
IV. PRODUCTS 67
General 67
Boats 70
Powerboats 72
Outboards 75
Shipments by Material 79
Shipments by Length 79
Sterndrives 80
Inboards 83
Cabin Cruisers 85
Runabouts & Other Inboard Powerboats 87
Personal Watercraft 89
Regulatory & Safety Issues 91
Producers 95
Sailboats 96
Shipments by Length 98
Shipments by Design 99
Producers 100
Other Boats 101
Jet Boats 102
Canoes 103
All Other 104
Propulsion Systems 106
Outboards 108
Regulatory Issues & Technology 110
Producers 113
Inboards & Sterndrives 114
Regulatory Issues & Technology 116
Producers 117
Boating Accessories 117
Navigational & Electronic 119
Sanitation & Safety 121
Trailers 122
Other 123
V. REGIONAL DEMAND 124
General 124
Regional Demographic & Economic Trends 128
Population Patterns 128
Economic Outlook 130
Personal Consumption Expenditures 132
Regional Demand for Recreational Boating 134
Northeast 135
New England 137
Middle Atlantic 140
Midwest 142
East North Central 144
West North Central 147
South 150
South Atlantic 153
East South Central 156
West South Central 159
West 161
Mountain 163
Pacific 166
VI. INDUSTRY STRUCTURE 170
General 170
Industry Composition 171
Market Share 175
Brunswick 176
Genmar Holdings 177
Yamaha Motor 177
Bombardier Recreational Products 178
Other Key Producers 178
Competitive Strategies 179
Product Development 181
Manufacturing 182
Distribution 184
Marketing 186
Brand Awareness & Loyalty Marketing 186
Lifestyle & Other Marketing Strategies 188
Mergers & Acquisitions 189
Cooperative Agreements 192
Company Profiles 196
Albemarle Sportfishing Boats, see Brunswick
American Honda Motor Company, see Honda Motor Company
American Marine Holdings Incorporated 197
American Suzuki Motor Corporation, see Suzuki Motor
Baja Marine, see Brunswick
Bayliner Marine, see Brunswick
Beneteau SA 200
Bombardier Recreational Products Incorporated 203
Boston Whaler, see Brunswick
Bottom Line Products, see Johnson Outdoors
BRP-Rotax GmbH & Company KG, see Bombardier
Recreational Products
Brunswick Corporation 206
Cabo Yachts, see Brunswick
Cannon, see Johnson Outdoors
Carlisle Paddles, see Johnson Outdoors
Carver Boat Corporation, see Genmar Holdings
Catalina Yachts Incorporated 216
Caterpillar Incorporated 218
Champion Boats, see Genmar Holdings
Correct Craft Incorporated 220
Crestliner, see Brunswick
Crownline Boats Incorporated 221
Cruisers Yachts, see KCS International
Crusader Marine Engines, see Pleasurecraft Engine Group
Cummins Incorporated 223
Cummins MerCruiser Diesel Marine, see Brunswick
and Cummins
DaimlerChrysler AG 225
Dimension Kayak, see Johnson Outdoors
Donzi Marine, see American Marine Holdings
Escape Watercraft, see Johnson Outdoors
Extrasport, see Johnson Outdoors
Flojet Corporation, see ITT Corporation
Fountain Powerboat Industries Incorporated 226
Four Winns Boats LLC, see Genmar Holdings
General Motors Corporation 228
Genmar Holdings Incorporated 230
Glastron Boats, see Genmar Holdings
GM Powertrain, see General Motors
Godfrey Marine, see Nautic Global Group
G3 Boats, see Yamaha Motor Company
Harris Kayot Marine, see Brunswick
Hatteras Yachts, see Brunswick
Honda Motor Company Limited 236
Hunter Marine, see Luhrs Marine Group
Hydra-Sports Boats, see Genmar Holdings
ITT Corporation 238
Jabsco, see ITT Corporation
Jeanneau America, see Beneteau SA
Johnson Outdoors Incorporated 240
Kawasaki Heavy Industries Limited 246
KCS International Incorporated 247
Kellogg Marine Supply, see Brunswick
Land N Sea Distributing, see Brunswick
Larson Boats, see Genmar Holdings
Lendal Products, see Johnson Outdoors
Lowe Boats, see Brunswick
Luhrs Marine Group 250
Lund Boat Company, see Brunswick
Mainship Corporation, see Luhrs Marine Group
Malibu Boats West Incorporated 253
MasterCraft Boat Company 255
Maxum, see Brunswick
Mercury Marine Group, see Brunswick
Meridian Yachts, see Brunswick
MTU Detroit Diesel, see Tognum AG
Nautic Global Group 257
Necky Kayaks, see Johnson Outdoors
Ocean Kayak, see Johnson Outdoors
Old Town Canoe, see Johnson Outdoors
PCM Marine Engines, see Pleasurecraft Engine Group
Pleasurecraft Engine Group 259
Princecraft Boats, see Brunswick
Pro-Line Boats, see American Marine Holdings
Rampage Sport Fishing Yachts, see KCS International
Ranger Boats Company, see Genmar Holdings
Raymarine plc 261
Regal Marine Industries Incorporated 264
Rinker Boat Company, see Nautic Global Group
Rule Industries, see ITT Corporation
Sea Boss Boats, see Brunswick
Sea Fox Boat Company Incorporated 266
Sealine International, see Brunswick
Sea Pro Boats, see Brunswick
Sea Ray Boats, see Brunswick
Seaswirl Boats, see Genmar Holdings
Silverton Marine, see Luhrs Marine Group
Skeeter Products, see Yamaha Motor Company
Smoker Craft Incorporated 268
Stratos Boats, see Genmar Holdings
S2 Yachts Incorporated 270
Suzuki Motor Corporation 272
Techsonic Industries, see Johnson Outdoors
Tognum AG 274
Tracker Marine Group 275
Triton Boat Company, see Brunswick
Triumph Boats, see Genmar Holdings
Trophy Sportfishing Boats, see Brunswick
Viking Yacht Company 280
VM Motori SpA, see DaimlerChrysler AG
Volvo AB 281
Wellcraft Marine, see Genmar Holdings
Windsor Craft Yacht Company, see Genmar Holdings
Yamaha Motor Company Limited 284
Yanmar Company Limited 287
Zodiac SA 289
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Population Trends 10
3 Personal Income & Spending Patterns 13
4 Recreational & Leisure Expenditures 15
5 Consumer Financing Environment, 1996-2006 18
6 Recreational Boating Retail Sales 24
7 Recreational Boat Pricing 28
8 US Recreational Boating Market, 1996-2006 30
9 Recreational Boats in Use 35
10 Recreational Boating Foreign Trade 49
SECTION III -- MATERIAL CONSUMPTION
1 Recreational Boating Plastic & Aluminum Consumption 56
2 Recreational Boating Coated Fabrics Consumption 63
SECTION IV -- PRODUCTS
1 Total Recreational Boating Supply & Demand 69
2 Recreational Boat Supply & Demand 72
3 Powerboat Supply & Demand 74
4 Outboard Boat Supply & Demand 78
5 Outboard Boat Shipments by Length 80
6 Sterndrive Boat Shipments by Type 83
7 Inboard Boat Supply & Demand by Type 85
8 Inboard Cabin Cruiser Shipments by Boat Length 87
9 Runabout & Other Inboard Shipments by Boat Length 88
10 Personal Watercraft Supply & Demand 91
11 Sailboat Shipments by Length & Design 98
12 Other Recreational Boat Shipments by Type 102
13 Propulsion System Demand by Type 108
14 Separately Sold Outboard Propulsion System Shipments 110
15 Comparison of Two- & Four-Stroke Outboard Engines 113
16 Separately Sold Inboard & Sterndrive
Propulsion System Shipments 116
17 Separately Sold Boating Accessories Supply & Demand 118
SECTION V -- REGIONAL DEMAND
1 Recreational Boating Regional Market Profile, 2006 126
2 US Resident Population by Region 130
3 US Gross Domestic Product by Region 132
4 Personal Consumption Expenditures by Region 133
5 Recreational Boating Demand by Region 135
6 Northeast Recreational Boating Demand 137
7 New England Recreational Boating Demand 140
8 Middle Atlantic Recreational Boating Demand 142
9 Midwest Recreational Boating Demand 144
10 East North Central Recreational Boating Demand 147
11 West North Central Recreational Boating Demand 150
12 South Recreational Boating Demand 152
13 South Atlantic Recreational Boating Demand 156
14 East South Central Recreational Boating Demand 158
15 West South Central Recreational Boating Demand 161
16 West Recreational Boating Demand 163
17 Mountain Recreational Boating Demand 166
18 Pacific Recreational Boating Demand 169
SECTION VI -- INDUSTRY STRUCTURE
1 US Recreational Boating Sales by Company, 2006 174
2 Selected Acquisitions & Divestitures 190
3 Selected Cooperative Agreements 194
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 US Recreational Boating Market, 1997-2006 31
2 Recreational Boats in Use by Type, 2006 36
3 US Recreational Boating Imports by Source, 2006 52
4 US Recreational Boating Exports by Destination, 2006 54
SECTION IV -- PRODUCTS
1 Recreational Boating Demand by Type, 2006 70
2 Powerboat Shipments by Engine Type, 2006 75
SECTION V -- REGIONAL DEMAND
1 Geographic Distribution of Recreational Boating
Sales, 2006 127
SECTION VI -- INDUSTRY STRUCTURE
1 US Recreational Boating Market Share, 2006 175
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