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Recreational Boating to 2016 - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders
Study #: 2897
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Recreational Boating to 2016 - Industry Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends
US demand for recreational boats, propulsion systems and accessories is forecast to grow 8.0 percent annually to $10.1 billion in 2016. Demand for traditional powerboats will lead gains, rebounding from especially sharp declines beginning in 2008. Powerboats will also benefit from newer propulsion systems and controls that simplify handling.
This study analyzes the $6.9 billion US recreational boating industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by material (e.g., plastic, aluminum, coated fabrics), product (e.g., powerboats, personal watercraft, sailboats, propulsion systems, boating accessories) and US regional market.
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 39 industry competitors, including Brunswick, Yamaha Motor and Bombardier Recreational Products.
TABLE OF CONTENTS SECTION PAGE INTRODUCTION xi I. EXECUTIVE SUMMARY 1 II. MARKET ENVIRONMENT 4 General 4 Macroeconomic Outlook 4 Demographic Outlook 8 Consumer Trends 11 Personal Income & Expenditures 12 Recreational & Leisure Expenditures 14 Consumer Financing Environment 16 Recreational Boating Consumer Profile 20 Recreational Boat Retail Sales 23 Recreational Boats in Use 29 Inventory Levels 31 Pricing 33 US Recreational Boating Market, 2001-2011 35 Technology 38 Engines 38 Electronics 40 Regulatory & Safety Issues 42 Emissions & Noise Issues 42 Wildlife & Environmental Protection Issues 45 Safety Issues 47 World Recreational Boating Market 49 Canada 49 Europe 51 Rest of the World 52 US Recreational Boating Foreign Trade 54 Imports 56 Exports 59 III. MATERIAL CONSUMPTION 62 General 62 Plastic 63 Resins 64 Reinforcement Materials 66 Aluminum 68 Coated Fabrics 69 Tops & Covers 71 Sails 72 Upholstery 73 Inflatable Boats 73 IV. PRODUCTS 75 General 75 Recreational Boats 80 Traditional Powerboats 84 Outboard Powerboats 88 Demand by Material 92 Demand by Length 92 Producers 93 Inboard Powerboats 94 Cabin Cruisers 97 Runabouts & Other Inboard Powerboats 99 Producers 101 Sterndrive Powerboats 102 Personal Watercraft 105 Regulatory & Safety Issues 108 Producers 112 Sailboats 113 Demand by Length 116 Demand by Design 118 Producers 119 Other Recreational Boats 120 Jet Boats 121 Canoes 122 All Other 123 Propulsion Systems 125 Outboard Propulsion Systems 128 Regulatory Issues & Technology 131 Producers 132 Inboard & Sterndrive Propulsion Systems 134 Regulatory Issues & Technology 135 Producers 137 Boating Accessories 139 Navigational & Electronic 141 Trailers 145 Other 147 V. REGIONAL DEMAND 149 General 149 Regional Demographic & Economic Trends 153 Population Patterns 153 Economic Outlook 155 Personal Consumption Expenditures 158 US Regional Demand for Recreational Boating 159 Northeast 163 New England 165 Middle Atlantic 168 Midwest 171 East North Central 174 West North Central 177 South 180 South Atlantic 185 East South Central 188 West South Central 191 West 195 Mountain 198 Pacific 202 VI. INDUSTRY STRUCTURE 207 General 207 Industry Composition 208 Market Share 211 Brunswick 213 Yamaha Motor 215 Bombardier Recreational Products 216 PBH Marine Group 217 Other Important Producers 218 Competitive Strategies 219 Product Development 222 Manufacturing 223 Distribution 224 Marketing 227 Brand Awareness & Loyalty Marketing 228 Lifestyle & Other Marketing Strategies 229 Mergers & Acquisitions 232 Cooperative Agreements 235 Company Profiles 239 American Honda Motor, see Honda Motor American Suzuki Motor, see Suzuki Motor Atlanta Marine Electronics, see Viking Yacht Attwood, see Brunswick Avon Inflatables, see Zodiac Marine & Pool Baja Marine, see Fountain Powerboat Industries Bayliner Marine, see Brunswick Beneteau SA 241 Bombardier Recreational Products Incorporated 243 Boston Whaler, see Brunswick Brunswick Corporation 246 Cabo Yachts, see Brunswick Cannon, see Johnson Outdoors Carlisle Paddles, see Johnson Outdoors Catalina Yachts Incorporated 261 Caterpillar Incorporated 262 Chaparral Boats, see Marine Products Construction Navale Boreaux, see Beneteau Correct Craft Incorporated 265 Crestliner, see Brunswick Crownline Boats Incorporated 267 Cruisers Yachts, see KCS International Crusader Marine Engines, see Pleasurecraft Engine Group Cummins Incorporated 268 Cummins MerCruiser Diesel Marine, see Brunswick and Cummins Diversified Marine Products, see Brunswick FinCraft Boats, see J&D Acquisitions FLIR Systems Incorporated 273 Fountain Powerboat Industries Incorporated 280 Four Winns, see PBH Marine Group Garmin Limited 282 General Motors Company 286 Geonav, see Johnson Outdoors Glastron, see PBH Marine Group GM Powertrain, see General Motors Godfrey Marine, see Nautic Global Group G3 Boats, see Yamaha Motor Harris Kayot Marine, see Brunswick Hatteras Yachts, see Brunswick Honda Motor Company Limited 289 Hunter Marine, see Morgan Industries Hydra-Sports Boat, see MasterCraft Boat Interphase Technologies, see Garmin J&D Acquisitions LLC 292 Jeanneau America, see Beneteau Johnson Outdoors Incorporated 296 Kawasaki Heavy Industries Limited 303 KCS International Incorporated 305 Kellogg Marine Supply, see Brunswick Land ‘N' Sea, see Brunswick Larson Boats, see J&D Acquisitions Lowe Boats, see Brunswick Luhrs, see Morgan Industries Lund Boat, see Brunswick Mainship, see Morgan Industries Malibu Boats LLC 307 Marine Products Corporation 309 MarineMax Incorporated 311 Marquis Yachts, see J&D Acquisitions MasterCraft Boat Company 313 Mastry Marine and Industrial Supply, see Yanmar Mercury Marine Group, see Brunswick Meridian Yachts, see Brunswick Monterey Boats Incorporated 315 Morgan Industries Corporation 316 MTU Detroit Diesel, see Tognum Nautic Global Group 319 Necky Kayaks, see Johnson Outdoors Ocean Kayak, see Johnson Outdoors Old Town Canoe, see Johnson Outdoors Palm Beach Towers, see Viking Yacht PBH Marine Group LLC 322 PCM Marine Engines, see Pleasurecraft Engine Group Pleasurecraft Engine Group 326 Poly Marquis Yacht, see J&D Acquisitions Precision Propeller Industries, see Yamaha Motor Princecraft Boats, see Brunswick Pro Map Technologies, see Johnson Outdoors Pursuit Boats, see S2 Yachts Rampage Sport Fishing Yachts, see KCS International Ranger Boats, see PBH Marine Group Raymarine, see FLIR Systems Regal Marine Industries Incorporated 328 Rinker Boat, see Nautic Global Group Robalo Boats, see Marine Products Sea Fox Boat Company Incorporated 330 Sea Ray Boats, see Brunswick Silverton Marine, see Morgan Industries Skeeter Products, see Yamaha Motor Smoker Craft Incorporated 332 Starcraft Marine, see Smoker Craft Stratos Boats, see PBH Marine Group Striper Boats, see J&D Acquisitions S2 Yachts Incorporated 336 Suzuki Motor Corporation 339 Tacktick, see FLIR Systems Techsonic Industries, see Johnson Outdoors Tiara Yachts, see S2 Yachts Tognum AG 341 Tracker Marine Group LLC 344 Triton Boats, see PBH Marine Group Triumph Boats, see J&D Acquisitions Trophy Sportfishing Boats, see Brunswick Tuff Torq, see Yanmar Viking Yacht Company 347 VM Motori, see General Motors Volvo AB 350 WayPoint Technologies, see Johnson Outdoors Wellcraft, see PBH Marine Group West Marine Incorporated 354 Yamaha Motor Company Limited 356 Yanmar Company Limited 362 Zodiac Marine & Pool 366 Additional Companies Mentioned in Study 368 LIST OF TABLES TABLE NUMBER PAGE SECTION I -- EXECUTIVE SUMMARY Summary Table 3 SECTION II -- MARKET ENVIRONMENT 1 Macroeconomic Indicators 7 2 Population & Households 11 3 Personal Consumption Expenditures 14 4 Recreation & Leisure Expenditures 16 5 Consumer Financing Environment, 2001-2011 19 6 Recreational Boat Retail Sales 28 7 Recreational Boats in Use by Type 30 8 Recreational Boat Pricing 35 9 US Recreational Boating Product Market, 2001-2011 37 10 US Recreational Boating Foreign Trade 56 SECTION III -- MATERIAL CONSUMPTION 1 Plastic Consumption in Recreational Boat Production 64 2 Aluminum Consumption in Recreational Boat Production 69 3 Coated Fabric Consumption in Recreational Boat Production 71 SECTION IV -- PRODUCTS 1 Recreational Boating Product Supply & Demand 79 2 Recreational Boat Supply & Demand 82 3 Traditional Powerboat Supply & Demand 86 4 Outboard Powerboat Supply & Demand 91 5 Outboard Powerboat Demand by Boat Length 93 6 Inboard Powerboat Supply & Demand 97 7 Inboard Cabin Cruiser Supply & Demand 99 8 Runabout & Other Inboard Powerboat Supply & Demand 101 9 Sterndrive Powerboat Supply & Demand 105 10 Personal Watercraft Supply & Demand 108 11 Sailboat Supply & Demand 116 12 Other Recreational Boat Supply & Demand 121 13 Propulsion System Supply & Demand 128 14 Outboard Propulsion System Supply & Demand 130 15 Inboard & Sterndrive Propulsion System Supply & Demand 135 16 Boating Accessory Supply & Demand 140 SECTION V -- REGIONAL DEMAND 1 Recreational Boating Regional Market Profile, 2011 151 2 Population by Region 155 3 Gross Domestic Product by Region 157 4 US Personal Consumption Expenditures by Region 159 5 US Recreational Boating Demand by Region 162 6 Northeast: Recreational Boating Demand by Subregion & Product 165 7 New England: Recreational Boating Demand 168 8 Middle Atlantic: Recreational Boating Demand 171 9 Midwest: Recreational Boating Demand by Subregion & Product 174 10 East North Central: Recreational Boating Demand 177 11 West North Central: Recreational Boating Demand 180 12 South: Recreational Boating Demand by Subregion & Product 184 13 South Atlantic: Recreational Boating Demand 188 14 East South Central: Recreational Boating Demand 191 15 West South Central: Recreational Boating Demand 195 16 West: Recreational Boating Demand by Subregion & Product 198 17 Mountain: Recreational Boating Demand 202 18 Pacific: Recreational Boating Demand 206 SECTION VI -- INDUSTRY STRUCTURE 1 US Recreational Boating Product Sales by Company, 2011 210 2 Selected Acquisitions & Divestitures 233 3 Selected Cooperative Agreements 236 LIST OF CHARTS CHART NUMBER PAGE SECTION II -- MARKET ENVIRONMENT 1 Comparison of Retail & Manufacturers' Level Boat Sales 28 2 Recreational Boats in Use by Type, 2011 31 3 US Recreational Boating Product Market, 2001-2011 38 4 US Recreational Boating Product Imports by Source, 2011 59 5 US Recreational Boating Product Exports by Destination, 2011 61 SECTION IV -- PRODUCTS 1 Recreational Boating Product Demand by Type, 2011 80 2 Recreational Boat Demand by Type, 2011 83 3 Traditional Powerboat Demand by Type, 2011 87 SECTION V -- REGIONAL DEMAND 1 Geographic Distribution of US Recreational Boating Demand, 2011 152 SECTION VI -- INDUSTRY STRUCTURE 1 US Recreational Boating Product Market Share, 2011 213You may view the complete table of contents without charge and select individual records for purchase ($35.00 text | $60 table each) or purchase the complete study.
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