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Study #: 3203

Published: 09/2014

Pages: 377

Full Study Price: US$ 5,300

Per Page Price: US$ 35.00 (text) | 60.00 (table)

Recreational Boating - Industry Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends

US recreational boating product sales will rise 6.1 percent annually to $13.1 billion in 2018. The dominant powerboat segment will benefit from newer engines that add versatility, such as those for pontoons that can pull inner-tubers or skiers. The personal watercraft segment will be aided by its low cost, entry-level market position.

This study analyzes the $9.7 billion US recreational boating industry. It presents historical demand data for 2003, 2008 and 2013, and forecasts for 2018 and 2023 by material (e.g., plastic, aluminum, coated fabrics), product (e.g., traditional powerboats, personal watercraft, sailboats, propulsions systems) and US regional market.

The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 41 industry competitors, including Brunswick, Yamaha Motor and Bombardier Recreational Products.

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				    TABLE OF CONTENTS

     SECTION									    PAGE

		INTRODUCTION							      xi

	I.	EXECUTIVE SUMMARY						       1

	II.	MARKET ENVIRONMENT						       4
		General								       4
		Macroeconomic Outlook						       5
		Demographic Outlook						       9
		Consumer Trends							      13
		   Personal Income & Expenditures				      14
		   Recreational & Leisure Expenditures				      17
		   Consumer Financing Environment				      18
		Recreational Boating Consumer Profile				      22
		Recreational Boat Retail Sales					      26
		Recreational Boats in Use					      31
		Inventory Levels						      34
		Pricing								      36
		US Recreational Boating Market, 2003-2013			      38
		Technology							      42
		   Engines							      42
		   Electronics							      44
		Regulatory & Safety Issues					      46
		   Emissions & Noise Issues					      47
		   Wildlife & Environmental Protection Issues			      50
		   Safety Issues						      53
		World Recreational Boating Market				      55
		   Canada							      55
		   Europe							      57
		   Rest of the World						      58
		US Recreational Boating Foreign Trade				      60
		   Imports							      62
		   Exports							      65

	III.	MATERIAL CONSUMPTION						      68
		General								      68
		Plastic								      69
		   Resins							      70
		   Reinforcement Materials					      73
		Aluminum							      74
		Coated Fabrics							      76
		   Tops & Covers						      79
		   Sails							      80
		   Upholstery							      81
		   Inflatable Boats						      82

	IV.	PRODUCTS							      85
		General								      85
		Recreational Boats						      89
		   Traditional Powerboats					      93
		      Outboard Powerboats					      97
			Demand by Material					     101
			Demand by Length					     102
			Producers						     103
		      Inboard Powerboats					     104
			Cabin Cruisers						     107
			Runabouts & Other Inboard Powerboats			     110
			Producers						     112
		      Sterndrive Powerboats					     112
		   Personal Watercraft						     116
		      Regulatory & Safety Issues				     119
		      Producers							     123
		   Sailboats							     125
		      Demand by Length						     128
		      Demand by Design						     129
		      Producers							     130
		   Other Recreational Boats					     131
		      Jet Boats							     132
		      Canoes							     134
		      All Other							     135
		Propulsion Systems						     137
		   Outboard Propulsion Systems					     141
		      Regulatory Issues & Technology				     144
		      Producers							     146
		   Inboard & Sterndrive Propulsion Systems			     148
		      Regulatory Issues & Technology				     150
		      Producers							     152
		Boating Accessories						     154
		   Navigational & Electronic					     156
		   Trailers							     158
		   Other							     160

	V.	REGIONAL DEMAND							     162
		General								     162
		Regional Demographic & Economic Trends				     167
		   Population Patterns						     167
		   Economic Outlook						     170
		   Personal Consumption Expenditures				     173
		US Regional Demand for Recreational Boating			     175
		   Northeast							     179
		      New England						     181
		      Middle Atlantic						     185
		   Midwest							     189
		      East North Central					     192
		      West North Central					     195
		   South							     199
		      South Atlantic						     203
		      East South Central					     206
		      West South Central					     209
		   West								     213
		      Mountain							     216
		      Pacific							     220

	VI.	INDUSTRY STRUCTURE						     225
		General								     225
		Industry Composition						     227
		Market Share							     230
		Competitive Strategies						     238
		Product Development						     241
		Manufacturing							     242
		Distribution							     243
		Marketing							     246
		   Brand Awareness & Loyalty Marketing				     247
		   Lifestyle & Other Marketing Strategies			     248
		Mergers & Acquisitions						     251
		Cooperative Agreements						     254
		Company Profiles						     258
		   Atlanta Marine Electronics, see Viking Yacht
		   Attwood, see Brunswick
		   Avon Inflatables, see Z Marine
		   Baja Marine Corporation					     259
		   Beneteau SA							     261
		   Bombardier Recreational Products Incorporated		     265
		   Boston Whaler, see Brunswick
		   BRP US, see Bombardier Recreational Products
		   Brunswick Corporation					     269
		   Cannon, see Johnson Outdoors
		   Carlisle Paddles, see Johnson Outdoors
		   Catalina Yachts Incorporated					     282
		   Caterpillar Incorporated					     283
		   Chaparral Boats, see Marine Products
		   Construction Navale Boreaux, see Beneteau
		   Correct Craft, see Nautique Boat
		   Crestliner, see Brunswick
		   Crownline Boats Incorporated					     286
		   Cruisers Yachts, see KCS International
		   Crusader Marine Engines, see Pleasurecraft Engine Group
		   Cummins Incorporated						     288
		   Diversified Marine Products, see Brunswick
		   Donzi Marine, see Baja Marine
		   Egg Harbor Yachts Incorporated				     291
		   FLIR Systems Incorporated					     293
		   Fountain Powerboats, see Baja Marine
		   Four Winns, see Beneteau
		   Garmin Limited						     299
		   General Motors Company					     302
		   Glastron, see Beneteau
		   Godfrey Marine, see Nautic Global Group
		   G3 Boats, see Yamaha Motor
		   Harris Kayot Marine, see Brunswick
		   Honda Motor Company Limited					     305
		   Hunter Marine, see Marlow Yachts
		   Interphase Technologies, see Garmin
		   J&D Acquisitions LLC						     307
		   Jeanneau America, see Beneteau
		   Johnson Outdoors Incorporated				     310
		   Kawasaki Heavy Industries Limited				     317
		   KCS International Incorporated				     318
		   Kellogg Marine Supply, see Brunswick
		   Land ‘N’ Sea Distributing, see Brunswick
		   Larson Boats, see J&D Acquisitions
		   Lowe Boats, see Brunswick
		   Lund Boat, see Brunswick
		   Mainship, see Marlow Yachts
		   Malibu Boats Incorporated					     321
		   Marine Products Corporation					     322
		   MarineMax Incorporated					     324
		   Marlow Yachts Limited Incorporated				     326
		   Marquis Yachts, see J&D Acquisitions
		   MasterCraft Boat Company					     328
		   Mercury Marine, see Brunswick
		   Meridian Yachts, see Brunswick
		   Monterey Boats Incorporated					     330
		   MTU America, see Rolls-Royce Holdings
		   Nautic Global Group						     331
		   Nautique Boat Company Incorporated				     333
		   Necky Kayaks, see Johnson Outdoors
		   Nexus Marine, see Garmin
		   Ocean Kayak, see Johnson Outdoors
		   Old Town Canoe, see Johnson Outdoors
		   Palm Beach Towers, see Viking Yacht
		   PBH Marine Group LLC						     334
		   PCM Marine Engines, see Pleasurecraft Engine Group
		   Pleasurecraft Engine Group					     337
		   Precision Propeller Industries, see Yamaha Motor
		   Princecraft Boats, see Brunswick
		   Pro-Line Boats, see Baja Marine
		   Rampage Sport Fishing Yachts, see KCS International
		   Ranger Boats, see PBH Marine Group
		   Raymarine, see FLIR Systems
		   Rec Boat Holdings, see Beneteau
		   Regal Marine Industries Incorporated				     339
		   Rinker Boat, see Nautic Global Group
		   Robalo Boats, see Marine Products
		   Rolls-Royce Holdings plc					     341
		   Sea Fox Boat Company Incorporated				     343
		   Sea Ray Boats, see Brunswick
		   Silverton Marine, see Egg Harbor Yachts
		   Skeeter Products, see Yamaha Motor
		   Smoker Craft Incorporated					     344
		   Starcraft Marine, see Smoker Craft
		   Stratos Boats, see PBH Marine Group
		   Striper Boats, see J&D Acquisitions
		   S2 Yachts Incorporated					     348
		   Suzuki Motor Corporation					     350
		   Tognum, see Rolls-Royce Holdings
		   Tracker Marine Group LLC					     352
		   Triton Boats, see PBH Marine Group
		   Triumph Boats, see J&D Acquisitions
		   Trophy Sportfishing Boats, see Brunswick
		   Tuff Torq, see Yanmar
		   Viking Yacht Company						     355
		   Volvo AB							     357
		   WayPoint Technologies, see Johnson Outdoors
		   Wellcraft, see Beneteau
		   West Marine Incorporated					     362
		   Yamaha Motor Company Limited					     364
		   Yanmar Company Limited					     370
		   Z Marine							     374
		   Zodiac Marine & Pool						     376


				      LIST OF TABLES

    TABLE NUMBER								    PAGE


		SECTION I -- EXECUTIVE SUMMARY
		Summary Table							       3

		SECTION II -- MARKET ENVIRONMENT
	1	Macroeconomic Indicators					       9
	2	Population & Households						      13
	3	Personal Consumption Expenditures				      16
	4	Recreational & Leisure Expenditures				      18
	5	Consumer Financing Environment, 2003-2013			      21
	6	Recreational Boat Retail Sales					      30
	7	Recreational Boats in Use by Type				      33
	8	Recreational Boat Pricing					      38
	9	US Recreational Boating Product Market, 2003-2013		      41
	10	US Recreational Boating Foreign Trade				      62

		SECTION III -- MATERIAL CONSUMPTION
	1	Plastic Consumption in Recreational Boat Production		      70
	2	Aluminum Consumption in Recreational Boat Production		      76
	3	Coated Fabric Consumption in Recreational Boat Production	      78

		SECTION IV -- PRODUCTS
	1	Recreational Boating Product Supply & Demand			      88
	2	Recreational Boat Supply & Demand				      91
	3	Traditional Powerboat Supply & Demand				      95
	4	Outboard Powerboat Supply & Demand				     101
	5	Outboard Powerboat Demand by Boat Length			     103
	6	Inboard Powerboat Supply & Demand				     107
	7	Inboard Cabin Cruiser Supply & Demand				     110
	8	Runabout & Other Inboard Powerboat Supply & Demand		     111
	9	Sterndrive Powerboat Supply & Demand				     116
	10	Personal Watercraft Supply & Demand				     119
	11	Sailboat Supply & Demand					     127
	12	Other Recreational Boat Supply & Demand				     132
	13	Propulsion System Supply & Demand				     141
	14	Outboard Propulsion System Supply & Demand			     144
	15	Inboard & Sterndrive Propulsion System Supply & Demand		     150
	16	Boating Accessory Supply & Demand				     156

		SECTION V -- REGIONAL DEMAND
	1	Recreational Boating Market by Region, 2013			     165
	2	Population by Region						     170
	3	Gross Domestic Product by Region				     173
	4	US Personal Consumption Expenditures by Region			     175
	5	Recreational Boating Demand by Region				     178
	6	Northeast: Recreational Boating Demand
		   by Subregion & Product					     181
	7	New England: Recreational Boating Demand			     185
	8	Middle Atlantic: Recreational Boating Demand			     189
	9	Midwest: Recreational Boating Demand 
		   by Subregion & Product					     192
	10	East North Central: Recreational Boating Demand			     195
	11	West North Central: Recreational Boating Demand			     199
	12	South: Recreational Boating Demand 
		   by Subregion & Product					     202
	13	South Atlantic: Recreational Boating Demand			     206
	14	East South Central: Recreational Boating Demand			     209
	15	West South Central: Recreational Boating Demand			     213
	16	West: Recreational Boating Demand 
		   by Subregion & Product					     216
	17	Mountain: Recreational Boating Demand				     220
	18	Pacific: Recreational Boating Demand				     224

		SECTION VI -- INDUSTRY STRUCTURE
	1	US Recreational Boating Product Sales by Company, 2013		     229
	2	Selected Acquisitions & Divestitures				     253
	3	Selected Cooperative Agreements					     256

				      LIST OF CHARTS

    CHART NUMBER								    PAGE

		SECTION II -- MARKET ENVIRONMENT
	1	Comparison of Retail & Manufacturers’ Level Boat Sales		      31
	2	Recreational Boats in Use by Type, 2013				      34
	3	US Recreational Boating Product Market, 2004-2013		      42
	4	US Recreational Boating Product Imports by Source, 2013		      65
	5	US Recreational Boating Product Exports by Destination, 2013	      67

		SECTION IV -- PRODUCTS
	1	Recreational Boating Product Demand by Type, 2013		      89
	2	Recreational Boat Demand by Type, 2013				      92
	3	Traditional Powerboat Demand by Type, 2013			      96

		SECTION V -- REGIONAL DEMAND
	1	Geographic Distribution of US Recreational 
		   Boating Demand, 2013						     166

		SECTION VI -- INDUSTRY STRUCTURE
	1	US Recreational Boating Product Market Share, 2013		     232



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