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market research - reliable forecasts Learn more about our industry study - purchase by the page or the full report: Recreational Boating to 2014 - Demand and Sales Forecasts, Market Share, Market Size, Market Leaders
Study #: 2627 Published: 05/2010 Pages: 351 Full Study Price: US$ 4,800 Per Page Price: US$ 35.00 (text) | 60.00 (table) Recreational Boating to 2014 - Market Research, Market Share, Market Size, Sales, Demand Forecast, Market Leaders, Company Profiles, Industry Trends The US recreational boating market (boats, propulsion systems and accessories) will rebound from depressed 2009 levels and grow 9.3 percent annually through 2014. Powerboats will pace the boat category, driven by technological advances such as newer propulsion systems and more advanced electronics. This study analyzes the $6.5 billion US recreational boating industry. It presents historical demand data for the years 1999, 2004 and 2009 with forecasts for 2014 and 2019 by material (e.g., plastic, aluminum, coated fabric), product (e.g., traditional powerboats, personal watercraft, sailboats) and US regional market (Northeast, Midwest, South, West). The study also considers market environment factors, details industry structure, evaluates company market share and profiles 40 industry players, including Brunswick, Yamaha Motor and Bombardier Recreational Products.
TABLE OF CONTENTS
SECTION PAGE
Introduction xi
I. Executive Summary 1
II. Market Environment 4
General 4
Macroeconomic Outlook 4
Demographic Outlook 8
Consumer Trends 11
Personal Income & Expenditures 12
Recreational & Leisure Expenditures 14
Consumer Financing Environment 15
Recreational Boating Consumer Profile 19
Recreational Boat Retail Sales 22
Inventory Levels 27
Pricing 29
US Recreational Boating Market, 1999-2009 31
Technology 34
Engines 35
Electronics 37
Recreational Boats in Use 38
Regulatory & Safety Issues 40
Emissions & Noise Issues 41
Wildlife & Environmental Protection Issues 43
Safety Issues 45
World Recreational Boating Market 46
Canada 47
Europe 48
Rest of the World 50
US Recreational Boating Foreign Trade 51
Imports 53
Exports 55
III. Material Consumption 58
General 58
Reinforced Plastic 59
Resins 60
Reinforcement Materials 62
Aluminum 63
Coated Fabrics 65
Tops & Covers 66
Sails 67
Upholstery 67
Inflatable Boats 68
IV. Products 70
General 70
Recreational Boats 74
Traditional Powerboats 78
Inboard Powerboats 82
Cabin Cruisers 84
Runabouts & Other Inboard Powerboats 86
Producers 87
Outboard Powerboats 88
Demand by Material 92
Demand by Length 93
Producers 94
Sterndrive Powerboats 95
Personal Watercraft 98
Regulatory & Safety Issues 101
Producers 105
Sailboats 106
Demand by Length 108
Demand by Design 110
Producers 111
Other Recreational Boats 111
Jet Boats 113
Canoes 114
All Other 114
Propulsion Systems 116
Outboard Propulsion Systems 118
Regulatory Issues & Technology 120
Producers 122
Inboard & Sterndrive Propulsion Systems 123
Regulatory Issues & Technology 124
Producers 126
Boating Accessories 127
Navigational & Electronic 129
Trailers 133
Other 134
V. Regional Demand 136
General 136
Regional Demographic & Economic Trends 140
Population Patterns 140
Economic Outlook 142
Personal Consumption Expenditures 144
US Regional Demand for Recreational Boating 146
Northeast 149
New England 151
Middle Atlantic 154
Midwest 157
East North Central 159
West North Central 162
South 165
South Atlantic 169
East South Central 173
West South Central 176
West 179
Mountain 182
Pacific 186
VI. Industry Structure 191
General 191
Industry Composition 192
Market Share 195
Brunswick 197
Yamaha Motor 198
Bombardier Recreational Products 199
Platinum Equity 200
Other Important Producers 201
Competitive Strategies 202
Product Development 204
Manufacturing 206
Distribution 207
Marketing 209
Brand Awareness & Loyalty Marketing 210
Lifestyle & Other Marketing Strategies 212
Mergers & Acquisitions 214
Cooperative Agreements 217
Company Profiles 220
American Honda Motor, see Honda Motor
American Marine Holdings Incorporated 221
American Suzuki Motor, see Suzuki Motor
Atlanta Marine Electronics, see Viking Yacht
Baja Marine, see Fountain Powerboats Industries
Bayliner Marine, see Brunswick
Beneteau SA 224
Bombardier Recreational Products Incorporated 227
Boston Whaler, see Brunswick
Brunswick Corporation 230
Cabo Yachts, see Brunswick
Cannon, see Johnson Outdoors
Carlisle Paddles, see Johnson Outdoors
Carver Boat, see J&D Acquisition
Catalina Yachts Incorporated 243
Caterpillar Incorporated 245
Champion Boats, see Platinum Equity
Chaparral Boats, see Marine Products
CNB, see Beneteau
Correct Craft Incorporated 248
Crestliner, see Brunswick
Crownline Boats Incorporated 249
Cruisers Yachts, see KCS International
Crusader Marine Engines, see Pleasurecraft Engine Group
Cummins Incorporated 251
Cummins MerCruiser Diesel Marine, see Brunswick and Cummins
Diversified Marine Products, see Brunswick
Donzi Marine, see American Marine Holdings
FinCraft Boats, see J&D Acquisition
Fountain Powerboat Industries Incorporated 254
Four Winns Boats, see Platinum Equity
Garmin Limited 257
General Motors Company 260
Genmar Holdings, see J&D Acquisition and Platinum Equity
Glastron Boats, see Platinum Equity
Godfrey Marine, see Nautic Global Group
Harris Kayot Marine, see Brunswick
Honda Motor Company Limited 263
Hunter Marine, see Luhrs Marine Group
Hydra-Sports Boats, see MasterCraft Boat
J&D Acquisition LLC 266
Jeanneau America, see Beneteau
Johnson Outdoors Incorporated 269
Kawasaki Heavy Industries Limited 275
KCS International Incorporated 277
Kellogg Marine Supply, see Brunswick
Land ‘N’ Sea, see Brunswick
Larson Boats, see J&D Acquisition
Lendal Products, see Johnson Outdoors
Lowe Boats, see Brunswick
Luhrs Marine Group 279
Lund Boat, see Brunswick
Mainship, see Luhrs Marine Group
Malibu Boats LLC 283
Marine Products Corporation 284
MarineMax Incorporated 286
Marquis Yachts, see J&D Acquisition
MasterCraft Boat Company 288
Mercury Marine Group, see Brunswick
Meridian Yachts, see Brunswick
Monterey Boats Incorporated 290
MTU Detroit Diesel, see Tognum
Nautic Global Group 291
Necky Kayaks, see Johnson Outdoors
Ocean Kayak, see Johnson Outdoors
Old Town Canoe, see Johnson Outdoors
Palm Beach Towers, see Viking Yacht
PCM Marine Engines, see Pleasurecraft Engine Group
Platinum Equity LLC 294
Pleasurecraft Engine Group 297
Precision Propeller Industries, see Yamaha Motor
Princecraft Boats, see Brunswick
Pro-Line Boats, see American Marine Holdings
Pursuit Boats, see S2 Yachts
Rampage Sport Fishing Yachts, see KCS International
Ranger Boat, see Platinum Equity
Raymarine plc 300
Regal Marine Industries Incorporated 304
Rinker Boat, see Nautic Global Group
Robalo Boats, see Marine Products
Sea Fox Boat Company Incorporated 306
Sea Ray Boats, see Brunswick
Seaswirl Boats, see J&D Acquisition
Silverton Marine, see Luhrs Marine Group
Skeeter Products, see Yamaha Motor
Smoker Craft Incorporated 308
Starcraft Marine, see Smoker Craft
Stratos Boats, see Platinum Equity
S2 Yachts Incorporated 313
Suzuki Motor Corporation 316
Techsonic Industries, see Johnson Outdoors
Tiara Yachts, see S2 Yachts
Tognum AG 318
Tracker Marine Group LLC 319
Triton Boat, see Brunswick
Triumph Boats, see J&D Acquisition
Trophy Sportfishing Boats, see Brunswick
Viking Yacht Company 324
VM Motori, see General Motors
Volvo AB 326
Wellcraft Marine, see Platinum Equity
West Marine Incorporated 329
Windsor Craft Yacht, see J&D Acquisition
Yamaha Motor Company Limited 331
Yanmar Company Limited 336
Zodiac Marine & Pool 339
Additional Recreational Boating Companies 341
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- Executive Summary
Summary Table 3
SECTION II -- Market Environment
1 Macroeconomic Indicators 8
2 Population & Households 11
3 Personal Income & Expenditures 13
4 Recreation & Leisure Expenditures 15
5 Consumer Financing Environment, 1999-2009 18
6 Recreational Boat Retail Sales 26
7 Recreational Boat Pricing 31
8 US Recreational Boating Product Market, 1999-2009 33
9 Recreational Boats in Use 39
10 US Recreational Boating Foreign Trade 52
SECTION III -- Material Consumption
1 Plastic & Aluminum Consumption
in Recreational Boat Production 59
2 Coated Fabric Consumption in Recreational Boat Production 66
SECTION IV -- Products
1 Recreational Boating Product Supply & Demand 73
2 Recreational Boat Supply & Demand 76
3 Traditional Powerboat Supply & Demand 80
4 Inboard Powerboat Supply & Demand 84
5 Inboard Cabin Cruiser Supply & Demand 86
6 Runabout & Other Inboard Powerboat Supply & Demand 87
7 Outboard Powerboat Supply & Demand 92
8 Outboard Powerboat Demand by Boat Length 94
9 Sterndrive Powerboat Supply & Demand 98
10 Personal Watercraft Supply & Demand 101
11 Sailboat Supply & Demand 108
12 Other Recreational Boat Supply & Demand 112
13 Propulsion System Supply & Demand 118
14 Outboard Propulsion System Supply & Demand 120
15 Inboard & Sterndrive Propulsion System Supply & Demand 124
16 Boating Accessory Supply & Demand 129
SECTION V -- Regional Demand
1 Recreational Boating Regional Market Profile, 2009 138
2 US Resident Population by Region 142
3 US Gross Domestic Product by Region 144
4 US Personal Consumption Expenditures by Region 146
5 US Recreational Boating Demand by Region 149
6 Northeast Recreational Boating Demand
by Subregion & Product 151
7 New England Recreational Boating Demand 154
8 Middle Atlantic Recreational Boating Demand 157
9 Midwest Recreational Boating Demand
by Subregion & Product 159
10 East North Central Recreational Boating Demand 162
11 West North Central Recreational Boating Demand 165
12 South Recreational Boating Demand by Subregion & Product 169
13 South Atlantic Recreational Boating Demand 173
14 East South Central Recreational Boating Demand 176
15 West South Central Recreational Boating Demand 179
16 West Recreational Boating Demand by Subregion & Product 182
17 Mountain Recreational Boating Demand 186
18 Pacific Recreational Boating Demand 190
SECTION VI -- Industry Structure
1 US Recreational Boating Product Sales by Company, 2009 194
2 Selected Acquisitions & Divestitures 216
3 Selected Cooperative Agreements 219
LIST OF CHARTS
CHART NUMBER PAGE
SECTION I -- Executive Summary
SECTION II -- Market Environment
1 Comparison of Retail & Manufacturers’ Level Boat Sales 27
2 US Recreational Boating Product Market, 2000-2009 34
3 Recreational Boats in Use by Type, 2009 40
4 US Recreational Boating Product Imports by Source, 2009 55
5 US Recreational Boating Product Exports
by Destination, 2009 57
SECTION IV -- Products
1 Recreational Boating Product Demand by Type, 2009 74
2 Recreational Boat Demand by Type, 2009: Volume & Value 77
3 Traditional Powerboat Demand by Engine Type, 2009:
Volume & Value 81
SECTION V -- Regional Demand
1 Geographic Distribution of US Recreational
Boating Demand, 2009 139
SECTION VI -- Industry Structure
1 US Recreational Boating Product Market Share, 2009 197
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