US plumbing product demand will reach $10.8 billion in 2013, supported in part by consumer desire for homes with multiple bathrooms. Shipments will lag demand as imports expand rapidly. Fixtures will outpace fittings, led by high-end products such as whirlpool bathtubs and hot tubs and spas, which are perceived to add luxury and value to homes.
This study analyzes the US plumbing product industry. It presents historical demand data for the years 1998, 2003 and 2008, with forecasts for 2013 and 2018 by fixture and fitting material (e.g., vitreous china, plastics, metal), type (e.g., bathtub and shower, sink, toilet, lavatory), market (e.g., residential buildings, nonresidential buildings) and region.
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 31 industry players, including Kohler, Masco and American Standard.