Wine Packaging

Growth will be supported by continued favorable gains in domestic wine consumption and production, and by changing alcoholic beverage preferences of younger consumers in favor of wine.

US demand to rise 4.4% annually through 2019

Demand for wine packaging in the US is projected to increase 4.4 percent annually to $3.0 billion in 2019. Growth will be supported by continued favorable gains in domestic wine consumption and production. In addition, advances will be spurred by increasing disposable personal incomes and changing alcoholic beverage preferences occurring with younger consumers. These changes include the preference for wine over beer among millennials and a larger share of millennials consuming wine on a daily basis than that in other age groups. Opportunities for related packaging will benefit from its key role in marketing since it is the packaging that creates an initial impression of the wine and also has the ability to enhance the perception of the wine’s quality.

Alternative wine packaging to outpace glass bottles

Glass bottles, the long-time traditional wine container, will continue to dominate the container mix in value and volume terms. However, competition is increasing from a growing variety of alternative package formats and sizes offering greater economy or convenience. The fastest gains for containers will be outside the dominant 750-milliliter size, including both smaller- and larger-sized offerings. While most of these alternative containers have not captured substantial volume, they have become more prominent in recent years and are valued by smaller wineries seeking to make their products stand out on retail shelves that typically feature a sea of glass bottles and boxed wines. Robust advances will occur for single-serving container options such as plastic bottles, aseptic cartons, aluminum cans, and cups and goblets as these containers boast the advantage of enabling wine to be taken to or sold in places that typically prohibit glass containers. Bag-in-box packaging will experience above average growth due to its lower cost per unit of volume and greater adoption of the format for 1.5- and 3-liter premium offerings, thereby changing the image of “boxed wine” as being inferior in quality to bottled wines.

Closures to benefit from a widening array of types

Wine closure opportunities will be driven by rising packaged wine production, with changes in the container mix necessitating a widening array of closure types. This trend will fuel strong opportunities for aluminum and plastic screw caps and plastic dispensing closures. Though continuing to face intensified competition from alternative closures, cork demand will be sustained by the entrenched position of glass bottles in the wine industry and the cost-competitiveness and improved performance of technical corks. Cork demand will also benefit from the stronger cultural preference for corks in the US than in other countries.

Study coverage

This Freedonia industry study analyzes the $2.4 billion US wine packaging industry. It presents historical demand data (2004, 2009 and 2014) and forecasts (2019 and 2024) by container (e.g., glass bottles, bag-in-box packaging, plastic bottles, aseptic cartons), closure (e.g., natural corks, synthetic corks, aluminum screw caps), accessory (e.g., labels, capsules, boxes and carriers, wire hoods) and bulk packaging type (IBCs, flexitanks, drums). The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 36 industry competitors, including Ardagh Group, Owens-Illinois, and E&J Gallo Winery.

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  1. Wine Packaging

    $5,300.00

  2. INTRODUCTION: WINE PACKAGING TO 2019

    $0.00

  3. Methodology & Sources of Information

    $0.00

  4. EXECUTIVE SUMMARY: WINE PACKAGING TO 2019

    $95.00

  5. Overview

    $35.00

  6. WINE PACKAGING DEMAND (million dollars) 2009 - 2024

    $60.00

  7. MARKET ENVIRONMENT: WINE PACKAGING TO 2019

    $1,660.00

  8. General

    $35.00

  9. Macroeconomic Outlook (1 of 4)

    $35.00

  10. Macroeconomic Outlook (2 of 4)

    $35.00

  11. Macroeconomic Outlook (3 of 4)

    $35.00

  12. Macroeconomic Outlook (4 of 4)

    $35.00

  13. MACROECONOMIC INDICATORS (billion 2009 dollars) 2004 - 2024

    $60.00

  14. Demographic & Household Trends (1 of 3)

    $35.00

  15. Demographic & Household Trends (2 of 3)

    $35.00

  16. Demographic & Household Trends (3 of 3)

    $35.00

  17. POPULATION & HOUSEHOLDS (million persons) 2004 - 2024

    $60.00

  18. Consumer Income & Spending (1 of 2)

    $35.00

  19. Consumer Income & Spending (2 of 2)

    $35.00

  20. PERSONAL CONSUMPTION EXPENDITURES (billion dollars) 2004 - 2024

    $60.00

  21. Retail Sales (1 of 3)

    $35.00

  22. Retail Sales (2 of 3)

    $35.00

  23. Retail Sales (3 of 3)

    $35.00

  24. RETAIL SALES (billion dollars) 2004 - 2024

    $60.00

  25. Alcoholic Beverage Industry Overview (1 of 3)

    $35.00

  26. Alcoholic Beverage Industry Overview (2 of 3)

    $35.00

  27. Alcoholic Beverage Industry Overview (3 of 3)

    $35.00

  28. ALCOHOLIC BEVERAGE SUPPLY & DEMAND (million gallons) 2004 - 2024

    $60.00

  29. Wine Industry: Overview

    $35.00

  30. Wine Industry: Supply & Demand (1 of 3)

    $35.00

  31. Wine Industry: Supply & Demand (2 of 3)

    $35.00

  32. Wine Industry: Supply & Demand (3 of 3)

    $35.00

  33. WINE SUPPLY & DEMAND (million gallons) 2004 - 2024

    $60.00

  34. Wine Industry: Bulk Wine

    $35.00

  35. BULK WINE SUPPLY & DEMAND (million gallons) 2004 - 2024

    $60.00

  36. Wine Industry: Product Trends

    $35.00

  37. WINE PRODUCTION BY CONTAINER SIZE (million gallons) 2004 - 2024

    $60.00

  38. Packaging Industry: Overview (1 of 2)

    $35.00

  39. Packaging Industry: Overview (2 of 2)

    $35.00

  40. PACKAGING SUPPLY & DEMAND (billion dollars) 2004 - 2024

    $60.00

  41. Packaging Industry: Paper

    $35.00

  42. Packaging Industry: Plastic

    $35.00

  43. Packaging Industry: Metal

    $35.00

  44. Packaging Industry: Glass & Wood

    $35.00

  45. Wine Packaging: Environmental & Regulatory Issues (1 of 4)

    $35.00

  46. Wine Packaging: Environmental & Regulatory Issues (2 of 4)

    $35.00

  47. Wine Packaging: Environmental & Regulatory Issues (3 of 4)

    $35.00

  48. Wine Packaging: Environmental & Regulatory Issues (4 of 4)

    $35.00

  49. OVERVIEW: WINE PACKAGING TO 2019

    $460.00

  50. Overview (1 of 2)

    $35.00

  51. Overview (2 of 2)

    $35.00

  52. WINE PACKAGING DEMAND BY TYPE (million dollars) 2004 - 2024

    $60.00

  53. Foreign Trade in Wine Packaging (1 of 2)

    $35.00

  54. Foreign Trade in Wine Packaging (2 of 2)

    $35.00

  55. US FOREIGN TRADE IN WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  56. Wine Packaging: Pricing (1 of 2)

    $35.00

  57. Wine Packaging: Pricing (2 of 2)

    $35.00

  58. SELECTED PRICES FOR WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  59. World Wine Packaging Market (1 of 2)

    $35.00

  60. World Wine Packaging Market (2 of 2)

    $35.00

  61. CONTAINERS: WINE PACKAGING TO 2019

    $1,380.00

  62. Overview (1 of 2)

    $35.00

  63. Overview (2 of 2)

    $35.00

  64. WINE CONTAINER DEMAND BY TYPE (million dollars) 2004 - 2024

    $60.00

  65. Glass Bottles for Wine Packaging (1 of 3)

    $35.00

  66. Glass Bottles for Wine Packaging (2 of 3)

    $35.00

  67. Glass Bottles for Wine Packaging (3 of 3)

    $35.00

  68. GLASS BOTTLE VALUE DEMAND IN WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  69. GLASS BOTTLE UNIT DEMAND IN WINE PACKAGING (million units) 2004 - 2024

    $60.00

  70. Bag-in-Box Wine Packaging (1 of 3)

    $35.00

  71. Bag-in-Box Wine Packaging (2 of 3)

    $35.00

  72. Bag-in-Box Wine Packaging (3 of 3)

    $35.00

  73. BAG-IN-BOX VALUE DEMAND IN WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  74. BAG-IN-BOX UNIT DEMAND IN WINE PACKAGING (million units) 2004 - 2024

    $60.00

  75. Plastic Bottles for Wine Packaging (1 of 2)

    $35.00

  76. Plastic Bottles for Wine Packaging (2 of 2)

    $35.00

  77. PLASTIC BOTTLE DEMAND IN WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  78. Aseptic Cartons for Wine Packaging (1 of 3)

    $35.00

  79. Aseptic Cartons for Wine Packaging (2 of 3)

    $35.00

  80. Aseptic Cartons for Wine Packaging (3 of 3)

    $35.00

  81. ASEPTIC CARTON DEMAND IN WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  82. Other Containers for Wine Packaging

    $35.00

  83. OTHER WINE CONTAINER VALUE DEMAND BY TYPE (million dollars) 2004 - 2024

    $60.00

  84. OTHER WINE CONTAINER UNIT DEMAND BY TYPE (million units) 2004 - 2024

    $60.00

  85. Pouches for Wine Packaging (1 of 2)

    $35.00

  86. Pouches for Wine Packaging (2 of 2)

    $35.00

  87. Aluminum Cans for Wine Packaging (1 of 2)

    $35.00

  88. Aluminum Cans for Wine Packaging (2 of 2)

    $35.00

  89. Cups & Goblets for Wine Packaging (1 of 2)

    $35.00

  90. Cups & Goblets for Wine Packaging (2 of 2)

    $35.00

  91. Kegs for Wine Packaging (1 of 3)

    $35.00

  92. Kegs for Wine Packaging (2 of 3)

    $35.00

  93. Kegs for Wine Packaging (3 of 3)

    $35.00

  94. All Other Wine Packaging

    $35.00

  95. CLOSURES: WINE PACKAGING TO 2019

    $895.00

  96. Overview (1 of 2)

    $35.00

  97. Overview (2 of 2)

    $35.00

  98. WINE CLOSURE DEMAND BY TYPE (million dollars) 2004 - 2024

    $60.00

  99. Natural Corks: Overview (1 of 2)

    $35.00

  100. Natural Corks: Overview (2 of 2)

    $35.00

  101. NATURAL CORK CLOSURE DEMAND IN WINE PACKAGING 2004 - 2024

    $60.00

  102. Full Natural Corks

    $35.00

  103. Natural Corks: Technical Corks (1 of 2)

    $35.00

  104. Natural Corks: Technical Corks (2 of 2)

    $35.00

  105. Synthetic Corks (1 of 3)

    $35.00

  106. Synthetic Corks (2 of 3)

    $35.00

  107. Synthetic Corks (3 of 3)

    $35.00

  108. SYNTHETIC CORK CLOSURE DEMAND IN WINE PACKAGING 2004 - 2024

    $60.00

  109. Aluminum Screw Caps for Wine (1 of 3)

    $35.00

  110. Aluminum Screw Caps for Wine (2 of 3)

    $35.00

  111. Aluminum Screw Caps for Wine (3 of 3)

    $35.00

  112. ALUMINUM SCREW CAP DEMAND IN WINE PACKAGING 2004 - 2024

    $60.00

  113. Other Wine Closures (1 of 4)

    $35.00

  114. Other Wine Closures (2 of 4)

    $35.00

  115. Other Wine Closures (3 of 4)

    $35.00

  116. Other Wine Closures (4 of 4)

    $35.00

  117. OTHER WINE CLOSURE DEMAND BY TYPE 2004 - 2024

    $60.00

  118. OTHER WINE PACKAGING: WINE PACKAGING TO 2019

    $1,015.00

  119. Overview

    $35.00

  120. OTHER WINE PACKAGING DEMAND BY TYPE (million dollars) 2004 - 2024

    $60.00

  121. Accessories for Wine Packaging

    $35.00

  122. WINE PACKAGING ACCESSORY DEMAND BY TYPE (million dollars) 2004 - 2024

    $60.00

  123. Wine Labels (1 of 5)

    $35.00

  124. Wine Labels (2 of 5)

    $35.00

  125. Wine Labels (3 of 5)

    $35.00

  126. Wine Labels (4 of 5)

    $35.00

  127. Wine Labels (5 of 5)

    $35.00

  128. LABEL DEMAND IN WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  129. Wine Capsules (1 of 3)

    $35.00

  130. Wine Capsules (2 of 3)

    $35.00

  131. Wine Capsules (3 of 3)

    $35.00

  132. CAPSULE DEMAND IN WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  133. Wine Boxes & Carriers

    $35.00

  134. BOX & CARRIER DEMAND IN WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  135. Wire Hoods for Wine Packaging

    $35.00

  136. WIRE HOOD DEMAND IN WINE PACKAGING (million dollars) 2004 - 2024

    $60.00

  137. Bulk Wine Packaging: Overview

    $35.00

  138. WINE BULK PACKAGING DEMAND BY TYPE (million dollars) 2004 - 2024

    $60.00

  139. Intermediate Bulk Containers for Wine (1 of 2)

    $35.00

  140. Intermediate Bulk Containers for Wine (2 of 2)

    $35.00

  141. Flexitanks & Drums for Wine (1 of 2)

    $35.00

  142. Flexitanks & Drums for Wine (2 of 2)

    $35.00

  143. INDUSTRY STRUCTURE: WINE PACKAGING TO 2019

    $1,215.00

  144. General

    $35.00

  145. US WINE PACKAGING SALES BY COMPANY, 2014 (million dollars)

    $60.00

  146. Market Share: Wine Packaging

    $35.00

  147. US WINE PACKAGING MARKET SHARE BY LEADING COMPANIES, 2014 (percent)

    $60.00

  148. Market Share: Glass Wine Bottles (1 of 3)

    $35.00

  149. Market Share: Glass Wine Bottles (2 of 3)

    $35.00

  150. Market Share: Glass Wine Bottles (3 of 3)

    $35.00

  151. US GLASS WINE BOTTLE MARKET SHARE BY LEADING COMPANIES, 2014 (percent)

    $60.00

  152. Market Share: Non-Glass Wine Containers

    $35.00

  153. US NON-GLASS WINE CONTAINER MARKET SHARE BY LEADING COMPANIES, 2014 (percent)

    $60.00

  154. Market Share: Wine Closures (1 of 3)

    $35.00

  155. Market Share: Wine Closures (2 of 3)

    $35.00

  156. Market Share: Wine Closures (3 of 3)

    $35.00

  157. US WINE CLOSURE MARKET SHARE BY LEADING COMPANIES, 2014 (percent)

    $60.00

  158. Market Share: Wine Packaging Accessories (1 of 2)

    $35.00

  159. Market Share: Wine Packaging Accessories (2 of 2)

    $35.00

  160. US WINE PACKAGING ACCESSORY MARKET SHARE BY LEADING COMPANIES, 2014 (percent)

    $60.00

  161. Acquisitions & Divestitures (1 of 2)

    $35.00

  162. Acquisitions & Divestitures (2 of 2)

    $35.00

  163. SELECTED ACQUISITIONS & DIVESTITURES

    $60.00

  164. Competitive Strategies (1 of 2)

    $35.00

  165. Competitive Strategies (2 of 2)

    $35.00

  166. Manufacturing (1 of 2)

    $35.00

  167. Manufacturing (2 of 2)

    $35.00

  168. Marketing & Distribution (1 of 2)

    $35.00

  169. Marketing & Distribution (2 of 2)

    $35.00

  170. Cooperative Agreements (1 of 2)

    $35.00

  171. Cooperative Agreements (2 of 2)

    $35.00

  172. SELECTED COOPERATIVE AGREEMENTS

    $60.00

  173. COMPANY PROFILES: WINE PACKAGING TO 2019

    $1,505.00

  174. Company Profiles Methodology

    $35.00

  175. Amcor Limited (1 of 2)

    $35.00

  176. Amcor Limited (2 of 2)

    $35.00

  177. Ardagh Group (Verallia)

    $35.00

  178. Avery Dennison

    $35.00

  179. Ball Corporation

    $35.00

  180. CCL Industries

    $35.00

  181. Corticeira Amorim

    $35.00

  182. Encore Glass

    $35.00

  183. Enoplastic SpA

    $35.00

  184. EnVino

    $35.00

  185. Environmental Packaging Technologies

    $35.00

  186. Exal Group

    $35.00

  187. Gallo (E&J) Winery

    $35.00

  188. G3 Enterprises (1 of 2)

    $35.00

  189. G3 Enterprises (2 of 2)

    $35.00

  190. Guala Closures

    $35.00

  191. Hoover Container Solutions

    $35.00

  192. International Paper Company

    $35.00

  193. Janson Industrie

    $35.00

  194. Liqui-Box Corporation

    $35.00

  195. Maverick Enterprises

    $35.00

  196. Multi-Color Corporation (Collotype Labels)

    $35.00

  197. Oeneo SA (DIAM Bouchage)

    $35.00

  198. Owens-Illinois Group

    $35.00

  199. Plastipak Holdings (Constar)

    $35.00

  200. PPi Technologies Group

    $35.00

  201. Saverglass sas

    $35.00

  202. Scholle Corporation

    $35.00

  203. Silgan Holdings

    $35.00

  204. Silva (MA) Cortiças

    $35.00

  205. Snyder Industries (Bonar Plastics)

    $35.00

  206. Tapp Label Company (Metro Label)

    $35.00

  207. Tetra Laval International

    $35.00

  208. TricorBraun Incorporated

    $35.00

  209. UPM-Kymmene Corporation

    $35.00

  210. Vine Valley Ventures (AstraPouch)

    $35.00

  211. Vinventions LLC (Nomacorc) (Rudolf Ohlinger) (1 of 2)

    $35.00

  212. Vinventions LLC (Nomacorc) (Rudolf Ohlinger) (2 of 2)

    $35.00

  213. Vitro SAB de CV

    $35.00

  214. Additional Companies in Wine Packaging (1 of 3)

    $35.00

  215. Additional Companies in Wine Packaging (2 of 3)

    $35.00

  216. Additional Companies in Wine Packaging (3 of 3)

    $35.00

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