3 Plant-Based Consumer Insights for Veganuary

Plant-based eating and sustainability are some of the top food trends affecting consumer preferences and food product launches in recent years, causing more general consumers to think about these issues, not just those following veganism or vegetarianism. We are especially reminded of this during Veganuary, the world’s largest vegan movement intended to inspire people to adopt a vegan diet during the month of January and throughout the rest of the year.

There was a notable uptick in consumer usage of plant-based foods and beverages in 2020 compared to 2019, as reported by Packaged Facts. The market research publisher reports that a growing number of consumers are turning to plant-forward and plant-centric meals, including plant-based substitutes for animal products such as dairy products and meat--even if they are not cutting out consumption of animal products entirely. Many plant-based foods that are intended to imitate or compete directly with conventional meat or dairy products have been highly processed, but new product launches are jumping into the clean label space with simpler ingredient lists and healthier images that appeal more to consumers who are changing their diets for health reasons.

In the graphic below, Packaged Facts highlights three important insights regarding growing usage of plant-based products between 2019 and 2020.

Find out more about this topic in the report Vegan, Vegetarian, and Flexitarian Consumers by Packaged Facts.