Freedonia Strategic Insights

Why Freedonia Is Your Strategic Advantage

Informed decision-making can make or break a business. That’s why accurate, actionable, and unbiased market intelligence is more essential than ever. Freedonia Strategic Insights delivers exactly that.

Previously known as Freedonia Custom Research, we have reintroduced ourselves as Freedonia Strategic Insights to better reflect what we already are: a trusted ally with the tools and talent to uncover the insights that move your business forward.

A Reputation You Can Rely On

Freedonia is a name that carries weight. For decades, we've been a go-to resource for reliable market research, serving category leaders across countless industries. Our track record speaks for itself: many of our projects come from repeat clients who trust us to deliver strategic insights time and time again. We’ve built our reputation on consistency, credibility, and a deep understanding of what our clients need to succeed.

People Who Know the Landscape

At the heart of Freedonia Strategic Insights is our team – a group of seasoned analysts with decades of combined experience in market research and strategic analysis. What sets our people apart isn’t just their expertise, it’s their ability to approach every project with a neutral, third-party lens. Our clients count on us for objective insights that are informed by real conversations with key players across the value chain – not assumptions or guesswork.

Custom Research for Pivotal Moments

​​​​Whatever project you may be working on (new product launch, geographic expansion, acquisition, etc.), we are here to help your team develop mission-critical insights concerning:

• market sizing, segmentation, and forecasting
• overall market environment and industry drivers
• market share analysis and company profiling
• M&A due diligence research
• channel analysis
• value chain analysis (e.g., profitability, level of integration)
• voice-of-market surveys (e.g., unmet needs, purchasing criteria)

A Process That Delivers Real Results

We don’t just gather data – we dig deeper. Freedonia’s proprietary research process is built around in-depth interviews, surveys and robust demand modeling methodologies. We provide more than numbers; we provide context. Our approach delivers the “why” behind market shifts and growth trends, and, more importantly, the “so what” – what these findings mean for your business, and how you can act on them.

Your Trusted Partner in Every Step

Our commitment is simple: to help clients gain a competitive edge. We know your time is limited, your team is stretched, and the market never stands still. That’s why we serve as your strategic partner and become an extension of your team – managing the project from start to finish, keeping it on time and on budget, and delivering intelligence you can trust.