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Freedonia Market Research Strategic Insights

Freedonia Strategic Insights

We empower businesses with accurate, unbiased market intelligence — tailored to each client’s unique needs — to drive confident, informed decision-making. Backed by decades of experience and a proven research methodology, we serve as a trusted partner, delivering insights that reveal not just what’s happening — but why it matters.

Benefits of Working with Freedonia Strategic Insights

  • Market Intelligence

    Detailed insights on demand, trends, and drivers to show you where the market is going
  • Competitive Intelligence

    Intelligence on other leading market players so that you can compete and win
  • Voice of the Market Insights

    Direct insights from market participants to help you understand and meet the market’s needs
  • Value Chain Analysis

    Analysis from raw material to end use, so you can take advantage of all opportunities

Why Freedonia Is Your Strategic Advantage

Informed decision-making can make or break a business. That’s why accurate, actionable, and unbiased market intelligence is more essential than ever. Freedonia Strategic Insights delivers exactly that.

Previously known as Freedonia Custom Research, we have reintroduced ourselves as Freedonia Strategic Insights to better reflect what we already are: a trusted ally with the tools and talent to uncover the insights that move your business forward.

A Reputation You Can Rely On

Freedonia is a name that carries weight. For decades, we've been a go-to resource for reliable market research, serving category leaders across countless industries. Our track record speaks for itself: many of our projects come from repeat clients who trust us to deliver strategic insights time and time again. We’ve built our reputation on consistency, credibility, and a deep understanding of what our clients need to succeed.

People Who Know the Landscape

At the heart of Freedonia Strategic Insights is our team – a group of seasoned analysts with decades of combined experience in market research and strategic analysis. What sets our people apart isn’t just their expertise, it’s their ability to approach every project with a neutral, third-party lens. Our clients count on us for objective insights that are informed by real conversations with key players across the value chain – not assumptions or guesswork.

Meet Our Team

Custom Research for Pivotal Moments

​​​​Whatever project you may be working on (new product launch, geographic expansion, acquisition, etc.), we are here to help your team develop mission-critical insights concerning:

  • market sizing, segmentation, and forecasting
  • overall market environment and industry drivers
  • market share analysis and company profiling
  • M&A due diligence research
  • channel analysis
  • value chain analysis (e.g., profitability, level of integration)
  • voice-of-market surveys (e.g., unmet needs, purchasing criteria)

A Process That Delivers Real Results

We don’t just gather data – we dig deeper. Freedonia’s proprietary research process is built around in-depth interviews, surveys and robust demand modeling methodologies. We provide more than numbers; we provide context. Our approach delivers the “why” behind market shifts and growth trends, and, more importantly, the “so what” – what these findings mean for your business, and how you can act on them.

Your Trusted Partner in Every Step

Our commitment is simple: to help clients gain a competitive edge. We know your time is limited, your team is stretched, and the market never stands still. That’s why we serve as your strategic partner and become an extension of your team – managing the project from start to finish, keeping it on time and on budget, and delivering intelligence you can trust.

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Industries We Serve

  • Automotive & Transport
  • Chemicals Industry
  • Construction & Building Products
  • Consumer Goods
  • Demographics
  • Education Industry
  • Energy & Petroleum
  • Food & Beverage
  • Healthcare & Life Sciences
  • Industrial Components
  • Legal & Business Publishing
  • Machinery & Equipment
  • Metals, Minerals, & Glass
  • Packaging Industry
  • Payment Cards & Services
  • Pet Products & Services
  • Plastics & Other Polymers
  • Scientific & Technical Publishing
  • Security Industry
  • Services
  • Textiles & Nonwovens
  • Water Treatment

Real clients. Real results.

See the strategies, insights, and outcomes that keep our clients coming back.



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