Your business is like no other. Get research like no other. Better research leads to better decisions.
Custom research goes beyond the scope of traditional, off-the-shelf market research reports to provide targeted market insights designed to precisely fit your needs and goals. Custom market research is developed for your exclusive use and is kept completely confidential, giving you an informative edge over your competition.
One advantage of custom research is access to more primary research than off-the-shelf reports provide, including in-depth phone interviews and online surveys of competitors, product end users, and suppliers. This targeted intelligence can be especially useful for tough-to-size markets or very specific market niches with little or no available published data.
Our team is skilled in analyzing global industrial and business-to-business markets. Drawing on The Freedonia Group's more than 35 years as a trusted source of reliable and unbiased industry market research, we have been helping our clients make the right decisions through hundreds of complex projects completed for many of the largest industrial companies in the world. Our experience spans a wide range of industries, with global coverage.
Whatever project you may be working on (new product launch, geographic expansion, acquisition, etc.), we are here to help your team develop mission-critical insights concerning:
First, we listen closely to your research needs, motives, and requirements to design a project offering that is responsive and geared to your success. Then we go to work using all of the research tools at our command, including:
Additionally, we draw on the extensive off-the-shelf report catalog, macroeconomic indicators, consumer survey insights, and other research developed by The Freedonia Group and its team of industry analysts and economists to provide you with rich context for your specific project.
If your current project could benefit from additional insights developed exclusively for your use or if you would simply like to get to know how we could serve you in the future, please contact us. We would love to meet your team and discuss how our capabilities can help you achieve your unique business objectives.
After more than 15 years in the business, The Freedonia Group Custom Research team understands that no two market intelligence requests are the same. We work with every client to develop a tailored solution that helps reduce uncertainty when making important decisions related to growth initiatives.
A leading manufacturer of flexible packaging engaged Freedonia Custom Research to conduct a strategic analysis of the global market for a specific flexible bulk packaging product, including demand by product type and end-use segment, as well as an analysis of leading competitors.
The Freedonia Custom Research team’s analysis of the global market for this flexible bulk packaging product enabled the client to both set strategic direction and provide documentation to support financial filings for shareholders and other external stakeholders. The report proved to be so valuable to the client that Freedonia Custom Research was reengaged multiple times to update the findings.
A major supplier of industrial components was looking for potential opportunities to supply new products to discrete manufacturing processes. The client engaged Freedonia Custom Research to first identify components used in discrete manufacturing facilities in North America and Europe and produce a scorecard for each item, and then further to explore the market opportunities for the most attractive products.
The findings of Freedonia Custom Research helped the client identify several new products that could enhance its current offerings and develop a strategy for assessing potential acquisitions.
A manufacturer of specialty chemicals traditionally used in the food processing industry engaged Freedonia Custom Research to investigate the opportunity to grow its protease enzyme business in new market segments.
The Freedonia Custom Research team provided the client with important insight into new market opportunities, leading the client to expand its protease enzyme offerings to include new markets such as meat processing.
An Asia-based manufacturer of disposable medical supplies and degradable retail plastic bags engaged Freedonia Custom Research to provide a reliable third-party assessment of the market for its initial public offering.
The client successfully transitioned to a public company, using much of Freedonia Custom Research’s analysis in its initial public offering document.
A Japanese manufacturer of specialty exterior facades for commercial buildings wanted to expand into the North American market. The client engaged Freedonia Custom Research to obtain a better understanding of the market potential in each US state, the competitive landscape, and any factors that could facilitate a successful market entry.
The Freedonia Custom Research team was able to provide the client with actionable insight to formulate a strategy for introducing its product to the US market and competing against established suppliers.
A major international supplier of plumbing fixtures received intel that one of its main competitors had grown its US sales by more than 8% over the previous year, and the client wanted to understand the nature of this growth.
The Freedonia Custom Research team verified that the competitor had experienced US growth of 8%, but all growth was due to favorable currency conditions for the foreign-based company. In fact, the competitor had experienced a slight decline in US sales on a constant-currency basis. We were also able to provide the client with key insights into the relative positioning of the two companies to assist with our client's strategic planning.
A US-based solvent supplier was considering investing in a new refining process that would allow it to produce higher margin specialty solvents, and Freedonia Custom Research was asked to analyze the long-term potential for these products in order to validate the expense.
The Freedonia Custom Research team determined that the specialty solvents market was currently being oversupplied due to recent capacity expansions and weak demand, which were negatively impacting price. We also uncovered untapped opportunities for the client’s current product offerings. As a result of these findings, the client decided not to invest in the new equipment and instead pursue new markets for its existing products.
A manufacturer of industrial and consumer products was interested in purchasing a competitor and engaged Freedonia Custom Research to perform a due diligence assessment of the global light-duty and heavy-duty aftermarket filtration industry in only four weeks.
The Freedonia Custom Research team determined that the target company’s outlook was overly optimistic and uncovered inaccuracies in its understanding of the path to market for regions where it did not already have a strong presence. Based on this work, the client decided not to pursue an acquisition of the target company.