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Custom Research

Your business is like no other. Get research like no other. Better research leads to better decisions.

Benefits of Our Custom Research Method

  • Market Size & Trends

    Detailed insights on demand, trends, and drivers to show you where the market is going
  • Competitive Insights

    Intelligence on other leading market players so that you can compete, and win
  • Customer Landscape

    Unbiased feedback from the market to help you understand and grow your customer base
  • Value Chain Analysis

    Analysis from raw material to end use, so you can take advantage of all opportunities

What Is Custom Research?

Custom research goes beyond the scope of traditional, off-the-shelf market research reports to provide targeted market insights designed to precisely fit your needs and goals. Custom market research is developed for your exclusive use and is kept completely confidential, giving you an informative edge over your competition.

One advantage of custom research is access to more primary research than off-the-shelf reports provide, including in-depth phone interviews and online surveys of competitors, product end users, and suppliers. This targeted intelligence can be especially useful for tough-to-size markets or very specific market niches with little or no available published data.

Our Experience

Our team is skilled in analyzing global industrial and business-to-business markets. Drawing on The Freedonia Group's more than 35 years as a trusted source of reliable and unbiased industry market research, we have been helping our clients make the right decisions through hundreds of complex projects completed for many of the largest industrial companies in the world. Our experience spans a wide range of industries, with global coverage. 

Actionable Market Insights

​​​​Whatever project you may be working on (new product launch, geographic expansion, acquisition, etc.), we are here to help your team develop mission-critical insights concerning:

  • market sizing, segmentation, and forecasting
  • technology trends, industry drivers, and regulatory factors
  • market share analysis
  • competitive intelligence and profiling
  • acquisition candidate identification and due diligence
  • channel analysis
  • value chain analysis (e.g., profitability, level of integration)
  • Voice-of-Market surveys (e.g., unmet needs, purchasing criteria)

Collaborative and Consultative Approach

First, we listen closely to your research needs, motives, and requirements to design a project offering that is responsive and geared to your success. Then we go to work using all of the research tools at our command, including:

  • in-depth interviews with key market participants
  • extensive secondary research
  • development of engagement-specific market sizing models

Additionally, we draw on the extensive off-the-shelf report catalog, macroeconomic indicators, consumer survey insights, and other research developed by The Freedonia Group and its team of industry analysts and economists to provide you with rich context for your specific project.

If your current project could benefit from additional insights developed exclusively for your use or if you would simply like to get to know how we could serve you in the future, please contact us. We would love to meet your team and discuss how our capabilities can help you achieve your unique business objectives.

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Market Research Experience Across a Wide Range of Industries

  • Automotive & Transport
  • Chemicals
  • Construction & Building Products
  • Consumer Goods
  • Demographics
  • Education
  • Energy & Petroleum
  • Food & Beverage
  • Healthcare & Life Sciences
  • Industrial Components
  • Legal & Business Publishing
  • Machinery & Equipment
  • Metals, Minerals, & Glass
  • Packaging
  • Payment Cards & Services
  • Pet Products & Services
  • Plastics & Other Polymers
  • Scientific & Technical Publishing
  • Security Industry
  • Services
  • Textiles & Nonwovens
  • Water Treatment

Why Clients Come to Us

After more than 15 years in the business, The Freedonia Group Custom Research team understands that no two market intelligence requests are the same. We work with every client to develop a tailored solution that helps reduce uncertainty when making important decisions related to growth initiatives.  

Situation

A leading manufacturer of flexible packaging engaged Freedonia Custom Research to conduct a strategic analysis of the global market for a specific flexible bulk packaging product, including demand by product type and end-use segment, as well as an analysis of leading competitors. 

Approach

  • Performed more than 135 primary research interviews with flexible bulk packaging manufacturers, machinery manufacturers, and end-users across multiple regions and end-markets; call locations included North and South America, Europe, China, India, Africa, and the Middle East
  • Conducted an analysis of macroeconomic factors influencing demand in key end-use segments such as building materials and agricultural production
  • Performed a comparative pricing by flexible packaging product type, by end-use, and by region
  • Analyzed historical and forecast demand by flexible packaging product type across multiple regions, with additional segmentation by leading end-use segments
  • Identified key market trends causing shifts in flexible packaging product demand by end-use segment and region
  • Provided profiles of 30 leading flexible packaging product manufacturers across the world, with estimated market shares in both value and volume terms by region 

Results

The Freedonia Custom Research team’s analysis of the global market for this flexible bulk packaging product enabled the client to both set strategic direction and provide documentation to support financial filings for shareholders and other external stakeholders. The report proved to be so valuable to the client that Freedonia Custom Research was reengaged multiple times to update the findings. 

 

Situation

A major supplier of industrial components was looking for potential opportunities to supply new products to discrete manufacturing processes. The client engaged Freedonia Custom Research to first identify components used in discrete manufacturing facilities in North America and Europe and produce a scorecard for each item, and then further to explore the market opportunities for the most attractive products. 

Approach

  • Conducted 15 interviews with component manufacturers and system integrators to uncover over 50 different products and evaluate their attractiveness based on the client’s criteria
  • Advised client with down-selection of the full product list to identify 10 core products to investigate further
  • Completed an additional 25 in-depth interviews with component manufacturers to fully understand the market for each core product
  • Analyzed key aspects of each core product, including the market size and growth drivers in North America and Europe, replacement cycles, product substitutions, purchasing characteristics, and paths to market
  • Identified and profiled leading suppliers of each product, including total revenue and product market share
  • Provided recommendations for further research to guide the selection of acquisition targets 

Results

The findings of Freedonia Custom Research helped the client identify several new products that could enhance its current offerings and develop a strategy for assessing potential acquisitions.

Situation

A manufacturer of specialty chemicals traditionally used in the food processing industry engaged Freedonia Custom Research to investigate the opportunity to grow its protease enzyme business in new market segments. 

Approach

  • Performed more than 40 in-depth primary interviews with competitive manufacturers and potential customers in North and South America, Europe, and China to assess the size and attractiveness of different protease applications and regional markets
  • Conducted an analysis of historical and forecast demand for protease enzymes in targeted segments by application, region, and product type
  • Analyzed each value chain segment, detailing competitive dynamics and product value at each step from raw materials to the final product
  • Identified potential customers, with an emphasis on current purchasing volumes and protease usage metrics
  • Uncovered unmet customer needs and opportunities for new product development
  • Provided six in-depth competitor profiles documenting product offerings, sales volumes, and relevant joint ventures and partnerships 

Results

The Freedonia Custom Research team provided the client with important insight into new market opportunities, leading the client to expand its protease enzyme offerings to include new markets such as meat processing. 

Situation

An Asia-based manufacturer of disposable medical supplies and degradable retail plastic bags engaged Freedonia Custom Research to provide a reliable third-party assessment of the market for its initial public offering. 

Approach

  • Contacted over 30 competitors, distributors, retailers and other third parties  for their views regarding disposable medical supplies and degradable retail plastic bag demand, regulations, trade, pricing, and competitive environment
  • Conducted a 10-year annual demand analysis for five product segments in disposable medical consumables for the United States, the United Kingdom, the rest of the European Union, and China
  • Completed a 10-year annual demand series for degradable retail plastic bags for each region
  • Performed a detailed pricing analysis by product type and by region
  • Provided an in-depth look at the competitive environment
  • Performed an analysis of Chinese exports of in-scope products 

Results

The client successfully transitioned to a public company, using much of Freedonia Custom Research’s analysis in its initial public offering document. 

Situation

A Japanese manufacturer of specialty exterior facades for commercial buildings wanted to expand into the North American market. The client engaged Freedonia Custom Research to obtain a better understanding of the market potential in each US state, the competitive landscape, and any factors that could facilitate a successful market entry. 

Approach

  • Conducted more than 30 in-depth interviews with manufacturers, distributors, and architects to understand the market size, product strengths and weaknesses, selection criteria of key specifiers, and any end-user pain points
  • Developed demand estimates and forecasts at the national, regional, and state level for the United States, with additional segmentation by building type
  • Provided voice-of-market statements from product specifiers regarding price, performance, ease of installation, procurement drivers, and barriers to entry for new suppliers
  • Analyzed competitive positioning of key suppliers in the market, including market share, market orientation, distributor relationships, pricing, and product strengths and weaknesses

Results

The Freedonia Custom Research team was able to provide the client with actionable insight to formulate a strategy for introducing its product to the US market and competing against established suppliers. 

Situation

A major international supplier of plumbing fixtures received intel that one of its main competitors had grown its US sales by more than 8% over the previous year, and the client wanted to understand the nature of this growth. 

Approach

  • Spoke with key employees at the client’s competitor to validate this growth and provide insight into strategic decisions within the company
  • Conducted in-depth interviews with 10 distributors of plumbing fixtures to understand the strengths and weaknesses of the client and its competitor
  • Assessed the size and growth of the market for the client’s core products
  • Provided key insights into the competitor's business, including sales estimates by product type, brand positioning in residential and commercial construction, key relationships with major hotel chains, distribution channel analysis, pricing, and product differentiators
  • Analyzed the competitor’s strategic positioning to uncover the nature of its recent growth 

Results

The Freedonia Custom Research team verified that the competitor had experienced US growth of 8%, but all growth was due to favorable currency conditions for the foreign-based company. In fact, the competitor had experienced a slight decline in US sales on a constant-currency basis. We were also able to provide the client with key insights into the relative positioning of the two companies to assist with our client's strategic planning.

Situation 

A US-based solvent supplier was considering investing in a new refining process that would allow it to produce higher margin specialty solvents, and Freedonia Custom Research was asked to analyze the long-term potential for these products in order to validate the expense.

Approach

  • Spoke with six key solvent suppliers to understand current supply and demand dynamics
  • Conducted more than 40 in-depth interviews with solvent end-users and distributors within the client’s market region to determine any ongoing use of the client’s current product offerings and potential adoption of specialty solvents
  • Developed demand estimates and forecasts, segmented by key end-markets, at both the national and regional level for the client’s current products as well as for the specialty solvents it looked to acquire
  • Evaluated key end-markets for the specialty solvents, including regulatory barriers, product requirements, typical customer order size, and industry growth trends
  • Analyzed current suppliers of the specialty solvents and any recent or planned capacity expansions
  • Developed current and forecasted price estimates for both product types given the supply and demand landscape

Results

The Freedonia Custom Research team determined that the specialty solvents market was currently being oversupplied due to recent capacity expansions and weak demand, which were negatively impacting price. We also uncovered untapped opportunities for the client’s current product offerings. As a result of these findings, the client decided not to invest in the new equipment and instead pursue new markets for its existing products.

Situation

A manufacturer of industrial and consumer products was interested in purchasing a competitor and engaged Freedonia Custom Research to perform a due diligence assessment of the global light-duty and heavy-duty aftermarket filtration industry in only four weeks.

Approach

  • Conducted nearly 60 primary interviews with industry participants in North America, Europe, Latin America, and China, including aftermarket filter manufacturers, distributors, and participants in other aftermarket sales channels like garages and quick-lube providers
  • Analyzed current and forecast demand in each region based on usage rates, consumer preferences, the evolving regulatory environment, and potential threats to growth like alternative fuels, emerging technologies, synthetic oil adoption, diesel engine usage, and macroeconomic factors
  • Developed a thorough path-to-market analysis of aftermarket filters by region and vehicle type
  • Provided 12 detailed competitor profiles that included analyses of product mix, preferred sales channels, respective strengths and weaknesses, and competitive advantages

Results

The Freedonia Custom Research team determined that the target company’s outlook was overly optimistic and uncovered inaccuracies in its understanding of the path to market for regions where it did not already have a strong presence. Based on this work, the client decided not to pursue an acquisition of the target company.

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