What Is Custom Research?
Custom research goes beyond the scope of traditional, off-the-shelf market research reports to provide targeted market insights designed to precisely fit your needs and goals. Custom market research is developed for your exclusive use and is kept completely confidential, giving you an informative edge over your competition.
One advantage of custom research is access to more primary research than off-the-shelf reports provide, including in-depth phone interviews and online surveys of competitors, product end users, and suppliers. This targeted intelligence can be especially useful for tough-to-size markets or very specific market niches with little or no available published data.
Our team is skilled in analyzing global industrial and business-to-business markets. Drawing on The Freedonia Group's more than 35 years as a trusted source of reliable and unbiased industry market research, we have been helping our clients make the right decisions through hundreds of complex projects completed for many of the largest industrial companies in the world. Our experience spans a wide range of industries, with global coverage.
Actionable Market Insights
Whatever project you may be working on (new product launch, geographic expansion, acquisition, etc.), we are here to help your team develop mission-critical insights concerning:
- market sizing, segmentation, and forecasting
- technology trends, industry drivers, and regulatory factors
- market share analysis
- competitive intelligence and profiling
- acquisition candidate identification and due diligence
- channel analysis
- value chain analysis (e.g., profitability, level of integration)
- Voice-of-Market surveys (e.g., unmet needs, purchasing criteria)
Collaborative and Consultative Approach
First, we listen closely to your research needs, motives, and requirements to design a project offering that is responsive and geared to your success. Then we go to work using all of the research tools at our command, including:
- in-depth interviews with key market participants
- extensive secondary research
- development of engagement-specific market sizing models
Additionally, we draw on the extensive off-the-shelf report catalog, macroeconomic indicators, consumer survey insights, and other research developed by The Freedonia Group and its team of industry analysts and economists to provide you with rich context for your specific project.
If your current project could benefit from additional insights developed exclusively for your use or if you would simply like to get to know how we could serve you in the future, please contact us. We would love to meet your team and discuss how our capabilities can help you achieve your unique business objectives.