Skip navigation
Reports & Analysis Custom Research Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Custom Research
  • Research Subscriptions

Resources

  • Press Releases
  • Blog
  • Resources & Downloads
  • Impact Tracker

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Packaged Facts US Pet Market Outlook, 2023-2024

US Pet Market Outlook, 2023-2024

Industry Reports, United States

Report Overview

The “pandemic years” of 2020 and 2021 were boom years for the U.S. pet industry, with sales up 9.8% and 13.7%, respectively. During 2022, however, the market’s 9% growth was largely a function of inflation. Although the economic headwinds cooled sales in some of the more discretionary categories, the industry overall has fared well vis-à-vis other consumer markets. In Packaged Facts’ Surveys of Pet Owners, pet products and services are at the bottom of the list of household spending cutbacks, second only to human medicine and healthcare. Reflecting both the higher prices and Americans’ deep commitments to their pets, pet parents remain tenacious when it comes to pet care, with 68% spending more in February 2023 vs. January 2022 even as they looked for ways to economize.
 

Table of Contents

    • $2,948.76

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $347.45

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $346.84

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $927.95

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $1,904.85

      • $323.44

      • $787.80

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $1,058.16

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $1,738.52

      • $323.44

      • $1,683.60

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $369.70

    • $2,218.96

      • $323.44

      • $2,161.01

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $1,317.28

      • $323.44

      • $1,262.83

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $1,851.19

      • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $408.97

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $1,098.60

        • $323.44

        • $947.14

    • $1,814.18

      • $323.44

      • $1,758.04

        • $348.02

        • $323.44

        • $365.88

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $2,367.88

      • $323.44

      • $363.68

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $935.96

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $771.72

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $1,771.21

      • $323.44

      • $554.12

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $400.55

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

With the industry continuing to trend in omnichannel and omnimarket directions, and M&A and investment activity still going strong, Packaged Facts anticipates ongoing advancement across all pet industry sectors through 2027, when sales are expected to top $190 billion. Characterizing a gradual return to normalcy during the forecast period will be the reinvigoration of trends including premiumization, health & wellness, sustainability, and all things digital including e-commerce, although the most positive short-term factor will likely be the expected gradual lessening of inflation.

Scope and Methodology

This report analyzes current and projects future retail sales and trends across the U.S. pet industry. It examines collectively and separately four sectors of products and services – pet food, non-food pet supplies, veterinary services, and non-medical pet services (including grooming, boarding, daycare, sitting/walking, and pet insurance) – paying particular attention to the impact of the post pandemic economy, omnichannel and omnimarket strategizing, and consumer mindsets and product and service preferences.

The information contained in this report was obtained from primary and secondary research. Our consumer analysis draws mainly on two sources:

Packaged Facts’ Surveys of Pet Owners conducted on a regular basis, including four surveys conducted between November 2022 and March 2023. These surveys have samples of 1,350-2,000 U.S. respondents age 18 or over, with the aggregate sample of each survey representative of the national population by the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, household income bracket, and presence of children in the household.

MRI-Simmons booklet-based consumer surveys of a large and random sample of approximately 25,000 consumers through Fall 2022, who in aggregate represent a statistically accurate cross-section of the U.S. population. Note that MRI-Simmons releases correspond to an approximately 12-month roll-up of survey fielding ending in the quarter indicated; the respondents and results for adjacent surveys are therefor partially overlapping, rather than mutually exclusive.

Our primary research also includes interviews with pet market experts and participation in pet industry events including the American Pet Products Association’s Global Pet Expos, Petfood Industry/Watt Publishing’s Petfood Forums, the Pet Industry Joint Advisory Council’s Pet Industry Leadership Summit, and the North American Veterinary Community (NAVC) VMX Veterinary Conferences and Media E-Commerce Summits, The analysis also reflects on-site examination of retail and service provider venues and internet canvassing.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from Packaged Facts’ extensive pet market research database and report collection. Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from syndicated sales-tracking sources; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.
Purchase Options

Purchase Report

Select your license:

  • $4,990.00
  • $7,485.00
  • $9,980.00
  • — —
    Section prices in Table of Contents

Subscription Options

License by subscription

Check to see if this report is available through our subscription services.

Subscription Pricing
Already have a subscription? Log in.

Free Sample Report

A free sample report is available.

Questions & Assistance

Our representatives are available to help answer your questions.

Live Chat is Offline
Email us

Share This Report

Copied to clipboard. Could not copy to clipboard.

Download a Free Sample Report Now

Sample Reports include examples of all the tables, charts, infographics and topics included in this study.

Use Licenses

The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased. 

The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.

The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

;

Related Reports and Studies

  • Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition

    Industry Reports

    February 2016 149 pages
  • Pet Insurance in the US, 6th Edition

    Industry Reports

    September 2018 168 pages
    Free sample available
  • Natural, Organic & Eco-Friendly Pet Products: United States

    Focus Reports

    This report forecasts annual US retail sales of natural, organic, and eco-friendly pet products in US dollars for 2016-2021.

    October 2016 27 pages
    Free sample available
  • U.S. Equine Market, 3rd Edition

    Industry Reports

    March 2017 164 pages
  • Equine Products & Services: United States

    Focus Reports

    This report forecasts the US equine market – consisting of supplies (including feed) and services – in US dollars to 2020.

    March 2017 28 pages
    Free sample available
  • Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition

    Industry Reports

    April 2018 185 pages
  • Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets

    Industry Reports

    February 2018 162 pages
  • Bird Products: US Pet Market Trends and Opportunities

    Industry Reports

    November 2017 41 pages
  • US Pet Market Focus: New Dog and Cat Owners

    Industry Reports

    With a focus on dog or cat owners, this report provides a demographic analysis of “new” pet owners, defined as those who have adopted a new pet within the last 12 months.

    August 2019 95 pages
    Free sample available
  • International Pet Market Perspectives: Trends and Opportunities in Pet Food

    Industry Reports

    January 2019 102 pages
View More

Have unique research needs?

Freedonia Custom Research listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press
  • User Agreement
  • Privacy Policy
  • Site Map
Facebook Linkedin Twitter

Additional Resources

  • Market Size Resources
  • Lawn Mowers Research
  • Global Motor Vehicle Research
  • Global Paint & Coatings Research
  • Global Industrial Valves Research
  • Global Agricultural Equipment Research
  • Indoor Air Quality Equipment Research
  • Global Adhesives & Sealants Research
  • Hardscaping Products Research
  • Residential Landscaping Research
  • Food Packaging Research
  • Global Carpets & Rugs Research
  • Global Residential HVAC Research
Copyright © 2023 MarketResearch.com, Inc. All rights reserved.