Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Blog Amazon Raises Profile in Education with TenMarks Acquisition

Amazon Raises Profile in Education with TenMarks Acquisition

by Sarah Schmidt

October 22, 2013

From Electronic Education Report, October 28, 2013

Amazon’s (Seattle) October agreement to purchase TenMarks (Burlingame, CA), a provider of web-based K-12 math programs, is seen as a signal from the retail giant that it will be looking to sell more education content and apps and will try to make Kindles a more attractive option for schools seeking tablet computer devices.

“Amazon and TenMarks intend to develop rich educational content and applications, across multiple platforms, that we think teachers, parents and students will love,” said Dave Limp, vice president Amazon Kindle.

Amazon has been pushing Kindles into the education market by offering a textbook rental program to appeal to students in higher education and by launching Whispercast, a free online tool developed to help K-12 school districts manage a Kindle implementation. Amazon also has been selling Kindles to school districts at bulk discounts and providing ways for them to purchase and distribute ebooks.

Last week, Amazon began shipping the Kindle Fire HDX, which features a 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, two times more memory, and 11 hours of battery life, as well as a new Mayday button for in-device tech support.

What TenMarks Brings

TenMarks provides personalized online math instruction, assessment and practice. Material can be accessed via personal computer, Mac or any iPad/Android device and most often is used to reinforce concepts taught by teachers. Programs are being used by approximately 25,000 schools and 7,000 school districts.

TenMarks partnered with Academics Benchmarks to align its curriculum to Common Core and state standards.

A free version of the program allows teachers to create accounts for students in their classes and includes basic reporting functions. A premium account, with pricing beginning about $10 per student, enables teachers to build individualized content lists for students with automated assignment features and integrates data from standardized tests.

The premium version also includes training webinars for teachers, although the system was developed to require minimal training and tech support.•

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Simba Information Blog Subscription

Provide the following details to subscribe.

  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.