by Kathy Mickey
February 8, 2017
Disruption has been a key descriptive term for the higher education market in the United States for several years. The term continued to be apt in 2016 and remains viable as the market heads into 2017, according to Simba Information’s new College course Materials Market Trends & Forecast 2016.
2015 was a pivotal year in the digital transformation with digital driving more publisher sales that print–even if the sales came from bundled digital/print solutions. While students may continue to prefer print textbooks, they do not necessarily purchase new print textbooks. Simba estimates that the sales of standalone new print textbooks declined 25.3% in 2015. Among other conclusions in the newest edition of this Simba annual report are:
Simba Information expects the higher education course materials market to move through a shift to digital over the next several years that will see digital accounting for about 80% of industry sales and new-course materials sales stabilizing by 2019. And, Simba projects the higher education new course materials market to decline to $3.19 billion by 2019, declining at a 6% compound rate.
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