Full coverage of this important pet industry segment can be found in our reports Pet Medications in the U.S.: Over-the-Counter and Prescription Remedies as Consumer Products, 3rd Edition and U.S. Pet Market Outlook, 2015-2016. Purchase either report-or both-and receive a 5% discount through September using promo code PFPETS2015.
Sales of pet medications are concentrated in the veterinary channel, which accounts for nearly 60% of the market by Packaged Facts estimates. For some types of prescription medications, veterinarians are virtually the only source, although retail and online pharmacies continue to expand their product range.
However, the plump revenue stream of the veterinary channel is hungrily eyed by other channels. Brick-and-mortar retailers are increasingly fulfilling both prescription and over-the-counter pet medications, now accounting for 18% of all pet medications sold. Both Walmart and Target have become larger players in the market, as have several other brick-and-mortar retailers.
Packaged Facts analyst George Puro spoke with Patrice Sikora of Bloomberg Radio about this important development in the pet medications market. To hear the interview visit: http://puroresearch.com/press/interview-on-bloomberg-market-minute-cbs-radio/.