September 8 - It's never too early to start stocking up on the next big seasonal event. At least that's what retailers believe. Halloween candy is already on the shelves -- for several weeks now in some places.
One new product that just debuted is M&M’s Boo-tterscotch. But you can only find this variety in one place.
And this brings up a tactic that manufacturers and retailers are using to conjure up incremental sales: Channel Exclusivity.
Mars has pursued this strategy with limited edition products, particularly at Walmart and Target.
Walmart has been the exclusive venue for such M&M’s limited-edition flavors as Easter Sundae, Strawberry Chocolate, Pecan Pie and Hot Chocolate.
Target has been the only place you could find such M&M’s limited-edition flavors as White (Chocolate) Strawberry Shortcake, Pumpkin Spice Latte, Café Mocha and and the aforementioned Boo-tterscotch.
Packaged Facts has scared up all of the latest market data, trends and consumer insights in its brand new report: Chocolate Candy Market in the U.S.
-- George Puro, market research analyst