Packaging is changed by the forms of products that are popular. However, that is not a static thing.
In the ‘70s, hand and body soap was only sold in bars (wrapped in paper) and cheese was primarily sold in blocks (wrapped in paper or plastic film) and was sliced, cubed, or shredded at home (oh the effect of that old grater on finger tips and knuckles if you weren’t careful!). Groceries came home in paper bags and you could still find glass bottles in pop machines.
Now, soap in the form of liquid body wash and hand soap (plastic bottles) outsells bar soap (paper wraps) about 2-to-1 and foams (plastic bottles or concentrate tabs) are also available. Cheese is sold in a variety of forms (shredded, sliced, cubed, chunks, grated, as a spread or spray) that require different types of packaging (plastic resealable pouches, mini individually sealed pouches, plastic or glass jars, metal cans, etc.) Plastic grocery bags are still prevalent, but more places use paper bags or encourage reusable options. Pop machines are stocked with drinks in aluminum cans and plastic bottles; glass is mostly for premium products on a store shelf.
We often talk about how products (form and function) as well as packaging can be cyclical. Changes respond to shifting consumer needs and preferences or just create novelty to catch the consumers’ eyes. Therefore, Freedonia analysts are always on the lookout for trends that could return – whether for reasons such as cost cutting, sustainability, changes in product forms, supply challenges, and more. Everything old could be new once again.
For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of
off-the-shelf research, including coverage of the
Packaging industry.
Freedonia Custom Research is also available for questions requiring tailored market intelligence.