by Sarah Schmidt
August 26, 2020
Almost half (47%) of American dog owners have a dog age 7 or older, while 43% of cat owners have a cat in that age bracket. This is according to survey data published in the recent Packaged Facts report Pet Population and Ownership Trends in the U.S.: Dogs, Cats, and Other Pets, 4th Edition
Older pets have a profound impact on the pet industry. Older pets mean more companion animals are suffering from age-related conditions, including joint, coronary, cognitive, and immune-system-related, as well as diabetes and cancer.
Senior-targeted pet products cover all these needs as well as routine daily concerns, and because of their more specialized health focus, senior products and services are typically priced well above the market average. Older pet populations also drive human-style advancements in veterinary care, medications, and supplements supported by newer payment options such as pet insurance. Moreover, as pets age, the human/animal bond deepens, creating an increased willingness among pet owners to do whatever it takes to keep their pets healthy and happy for as long as possible.
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