by Daniel Granderson
August 12, 2020
COVID-19 has wrought vast and ongoing changes and challenges for U.S. businesses. Nevertheless, the pet food market has been living up to its recession-resistant reputation, highlighting the “silver lining” the overall pet market has experienced as a result of the pandemic. This is according to Pet Food in the U.S., 15th Edition, a new report by market research firm Packaged Facts.
As of August 2020, pet food sales have been booming, with full-year growth expected to come in well above Packaged Facts’ initial full-year pre-pandemic projections. Although some of the sales increases can be attributed to short-term stockpiling in the early months of the shelter-in-place orders, the future outlook is positive as well, with two factors in particular bolstering the market as the country continues to adjust to the pandemic-related “new normal”:
Featuring updated sales projections and analysis of the major trends impacting the market now and into the foreseeable future, this completely revised 15th edition of Packaged Facts’ Pet Foods in the U.S. details these and other opportunities in the $29 billion U.S. pet food market. The report provides separate sales tracking and projections for dog and cat food, examining trends by form (dry, wet, semi-moist, and frozen/refrigerated), ingredients, and product claims across the full retail spectrum including online retailers, mass-market outlets, the pet specialty channel, and other channels. It examines cross-market trends; consumer expenditures; market opportunities; mergers and acquisitions; channel trends including e-commerce and omnichannel; and new product and marketing trends—all presented through the lens of the changes brought on by the pandemic.
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