Although the shortage of garden gnomes might be a uniquely British response to the pandemic gardening trend, the idea behind it is more universal. More people are looking to add some fun and cheer to their outdoor space in any way they can after a year of being largely relegated to their homes for work and recreation.
Americans are not as traditionally into gnomes and statuary as British gardeners are, but homeowners looking to adopt some European charm or to add whimsical elements to their yard might consider garden gnomes (which are not in shortage in the US, even cheeky turns on the tradition) or other statuary. Colored garden lights or lanterns, fairy garden elements, topiaries, wind chimes, decorative garden stakes, and colorful outdoor cushions, rugs, and planters could be other takes on a similar need for fun in our yards.
For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products and Consumer Goods areas, with titles such as Outdoor Lighting Fixtures, Outdoor Kitchens, Outdoor Furniture & Grills, Wood & Competitive Decking, Landscaping Products, Lawn & Garden Consumables, and Home & Garden Pesticides. Freedonia Custom Research is also available for questions requiring tailored market intelligence.