Some of the most frequently asked questions around EMR in recent months have been about the deployment of tablet computers and other mobile devices in K-12 classrooms. If you are a computer company, such as Apple, Microsoft, Samsung, Google, etc., or an investment banker who follows computer companies, you obviously need to know how your brand is doing compared to its competitors. You’d want to know who has the highest market share. Ideally, you’d also like to know which tablet brand(s) educators are planning to buy in the 2014-15 school year, and how much they are going to spend. EMR’s brand new survey report, “National Survey of Tablet/Mobile Device Usage: 2014”, or “Tablet Market” for short, contains a wealth of up-to-the-minute data to answer such critical questions.
If you are an educational product developer, you’d also want to know how many devices are out there to serve as platforms for delivery of your digital products. Even more importantly, you’d want to know how educators are using the different types of computing devices for different educational purposes. Are they delivering curriculum content on desktops, laptops, tablets, other “smart” mobile devices, or all of the above? Which types of devices are considered most appropriate for formative assessment? For State or Common Core assessment? EMR’s “Tablet Market” report has answers to those questions too.
If you are an app developer, or an instructional management system developer, you’d definitely need to know which kinds of devices are being used for what classes of apps. Collaboration, sharing, content creation, communication, storage, learning management, etc. It won’t be a good idea to develop a content creation app, for example, which runs on a smartphone, according to the educators polled. This report includes the kinds of tips that could spell the difference between a “killer app” and a total failure.
If you are researcher interested in the effects of mobile devices on teaching and learning, the “Tablet Market” covers that ground as well. Does the use of mobile devices with students make learning more engaging and personalized? Does the use of mobile devices with students improve academic performance in measurable ways? The educators surveyed by EMR weighed in on those questions, and they provided some provocative answers that you need to know.
There is a wealth of data in this survey report to answer all of your important questions. Some of the key answers you’ll find inside its 116 pages include: 13.2 million, 2.3 million, 4.4 million, 1.6 million, 3.0 million, 1.2 million, $1.005 billion, and 3.6:1. Pretty impressive, right?
Of course, the above will make a lot more sense once you know the questions I’ve just answered for you. Are you curious? Read the report and find out if your digital product plans are on the right track, or in need of an emergency mid-course correction!
Robert M. Resnick, Ph.D.
President and Principal Researcher, Education Market Research