Skip navigation
Reports & Analysis Custom Research Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Custom Research
  • Research Subscriptions

Resources

  • Press Releases
  • Blog
  • Resources & Downloads
  • Impact Tracker

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Back to Blog

Increasing Push for Customization Drives Demand for Digital Presses

by Owen Stuart

December 6, 2019

While most types of printing equipment and services are forecast to see revenue declines, digital printing is a bright spot.

Overcapacity due to a long-term trend of declining commercial printing demand is contributing to intense competition and driving down prices. However, digital printing has gradually gained a larger share of revenue in almost all commercial printing applications, supported by the flexibility of the process and continuous technological improvements.

Digital Printing Gains Ground

Clients of commercial printing services are increasingly asking for shorter printing runs, often while requiring more complex or custom print jobs. These parameters push more service providers to digital equipment. For example, label converters are expected to increase investment in digital presses to capitalize on demand for customization.

Digital printing is ideally suited to short print runs and can economically produce customized items since it lacks printing plates (unlike most other technologies); instead, ink is placed directly onto paper or another substrate from a printer head controlled by a computer.

Digital Press Manufacturers Benefit Too

As commercial printers require greater speed and flexibility, printing equipment manufacturers are expected to push development of digital presses to enhance speed, print width, and ink. For example, last year Xerox introduced its Xerox Iridesse Production Press, which can print in metallic gold and silver inks alongside basic four-color CMYK printing in a single pass, shortening print job times.

While other sections of the market stagnate, digital printing and digital presses will continue to shake up the printing industry, driving innovation and new business models.

Want to Learn More? See Our New Reports Hot Off the Press!

We have you covered! For additional information and analysis of US industry trends, see Commercial Printing: United States and Printing Machinery & Equipment: United States, reports published by the Freedonia Focus Reports division of The Freedonia Group.

Commercial Printing: United States forecasts to 2023 US commercial printing revenues in nominal US dollars. Total revenues are segmented by printing process in terms of:

  • lithographic
  • digital
  • flexographic
  • screen
  • gravure
  • other processes such as engraving, letterpress, and thermography

Total revenues are also segmented by application as follows:

  • labels and wrappers
  • advertising
  • periodicals
  • books
  • other applications such as garments and other fabrics, financial and legal forms, and office products

To illustrate historical trends, total revenue and the various segments are provided in annual series from 2008 to 2018.

Publishers and content owners that print their own material in-house (captive publishing) are excluded from this report. 3D printing and the value of ancillary non-printing service offered by commercial printers are also excluded.

Printing Machinery & Equipment: United States forecasts to 2023 US printing machinery and equipment demand and shipments in nominal US dollars at the manufacturer level. Total demand is segmented by product in terms of:

  • digital presses
  • offset lithographic presses
  • other printing presses, such as flexographic, gravure, and screen
  • binding machinery and equipment
  • other machinery and equipment, such as prepress preparatory equipment, separately sold parts, and typesetting machinery

To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2008 to 2018.

Excluded from the scope of this report are printing consumables and 3D printers. In addition, photocopiers, home and office printers, and textile printing machinery are not counted. Rebuilt or remanufactured machinery is included. Re-exports of printing machinery and equipment are excluded from demand and trade figures.

You can also check out some of our related reports, which include:

  • Advertising Services: United States
  • Books: United States
  • Labels: United States
  • Manufacturing: United States
  • Newspaper Publishing: United States
  • Packaging: United States
  • Paper Industry Machinery: United States
  • Paper & Paperboard: United States
  • Pigments: United States
  • Repair Services: United States
  • Solvents: United States

About the Author

Owen Stuart is a Market Research Analyst with Freedonia Focus Reports. He conducts research and writes a variety of Focus Reports, and his experience as an analyst covers multiple industries.

Have unique research needs?

Freedonia Custom Research listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Freedonia Focus Blog Subscription

Provide the following details to subscribe.

  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press
  • User Agreement
  • Privacy Policy
  • Site Map
Facebook Linkedin Twitter

Additional Resources

  • Market Size Resources
  • Lawn Mowers Research
  • Global Lubricants Research
  • Global Paint & Coatings Research
  • Global Industrial Valves Research
  • Global Agricultural Equipment Research
  • Indoor Air Quality Equipment Research
  • Global Adhesives & Sealants Research
  • Hardscaping Products Research
  • Residential Landscaping Research
  • Food Packaging Research
  • Global Carpets & Rugs Research
  • Global Residential HVAC Research
Copyright © 2023 MarketResearch.com, Inc. All rights reserved.