On National Coffee Day—and everyday—the best part of waking up is…

Clean up, commute, coffee: the three C’s shaping the morning routine of many in the American workforce. The order may change (for instance, one may opt to have a few freshly brewed cups of coffee to melt away any lingering drowsiness before showering), but the concept endures. And most importantly, coffee remains among consumers’ beverages of choice day or night, especially when consumed or purchased outside the home. So it’s largely true, America really does run on Dunkin’, among other java peddlers.

Some may even claim that coffee is the only beverage great enough to actually deserve its own day—which just so happens to be TODAY, September 29. If you’re a tweeter, a snapchatter, or are somehow otherwise engaged in all things social media you probably already noticed the barrage of #NationalCoffeeDay notifications. Fear not, it’s merely an invitation to vacate your cubicles, and head to the nearest Starbucks or your local hipster-courting espresso emporium.

As if you really needed an excuse to drink more coffee. But at least for the U.S. foodservice industry you’re part of the solution, rather than the problem. Your loyalty to daily cups of coffee year-round is partly why in the report Foodservice Coffee Market Trends in the U.S. we at Packaged Facts forecast that coffee sales at foodservice establishments will steadily increase over the next several years despite challenges to the coffee market.

To discover the other trends driving growth in foodservice coffee purchase a copy of Foodservice Coffee Market Trends in the U.S. Find the abstract, table of contents, and pricing information for Foodservice Coffee Market Trends in the U.S. by clicking here.

Now, you’re probably thinking every special day needs a proper celebration. So in honor of National Coffee Day 2016, you can save 10% on Foodservice Coffee Market Trends in the U.S. or any of our other coffee reports using discount code PFJAVA16. The offer expires at the end of the year. Coffee and a discount, now that's something to celebrate.