Pet Litter and Clean-Up Products Eliminate the “Ick” Factor in Pet Ownership

A dirty litter box or pet urine stains are every the bane of many a pet owner’s existence, and the task of cleaning up after such pet-related messes can challenge even the most devoted. As the “pets as family” movement rages on, with more and more pet owners keeping their pets with them both in the house and when out and about, so does demand for clean-up products that tackle the inevitable pet waste, stains, and odors. Pet owners want products that will make their lives easier, allowing them to change the litter box less frequently, leave their dogs at home without worrying about “accidents,” and easily treat whatever stains, odors, and pet hair situations that do inevitably occur. Marketers fielding pet litter, clean-up, and odor-control products must address these needs while distinguishing themselves from the many other products on store and e-tailer shelves via ever more innovative formulations and features.

Packaged Facts’ Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends, 2^nd Edition analyzes this market in detail, focusing on four categories: cat litter and non-durable accessories, puppy/training pads, dog waste bags, and pet clean-up and odor control preparations. The report examines the factors impacting the market, such as the growth of the elderly pet population, the increase in the number of rescue animals, and the “small dog movement” that has gained traction among apartment-dwellers and seniors alike. From dust-free, lightweight, and natural litters, to biodegradable waste bags and heavy duty training pads, to cleaning products that won’t harm the environment, pets, or people, the report also tracks how products in this market are constantly evolving to meet consumer demands.

Pet Litter, Clean-up, and Odor-Control Products: U.S. Market Trends, 2^nd Edition covers historical and projected retail sales estimates from 2014 through 2024, forecasting that the market’s 2019 sales of $4.1 billion will reach nearly $4.8 billion by 2024.   Featuring exclusive multi-year data from Packaged Facts’ Survey of Pet Owners, the report examines pet litter and clean-up purchasing trends, as well as attitudes and demographic characteristics of pet treats and chews purchasers. Other issues explored include competitive strategies of key players, trends in new product development, retail trends such as the impact of the e-commerce boom and the pet specialty vs. mass retail divide, as well as social media efforts and corporate responsibility.

- by Shannon Brown, senior pet market analyst