Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Blog Pets as Family Spurs Durable Pet Products Market

Pets as Family Spurs Durable Pet Products Market

by Shannon Landry

June 1, 2022

Heightened spending on pets, including durable pet products as well as pet foods and consumables, is the result of two overarching factors: affluent households accounting for most pet spending and the nearly universal “pets as family” mindset.

Long a key market driver behind the pricier fare underpinning much of the pet industry’s dollar growth, higher-income households have been better equipped to handle the coronavirus, including by being broadband-connected and able to work from home, able to shelter at home comfortably due to larger living spaces, and able to tap into savings and other financial fallbacks as the need arises.

Even before pandemic-related financial insecurity, loss of human contact, and anxiety over personal health increased Americans’ dependence on pets for companionship and comfort, a large majority of pet owners considered their pets to be full-fledged family members. In Packaged Facts’ January 2022 Survey of Pet Owners, 92%-96% of pet owners agreed that they “consider [their] pets to be part of the family.”

On top of being family members, pets are at the heart of the home for most pet owners. Among dog owners, 90% agree that pets are central to their home life, with 87% of cat owners and 85% of other pet owners agreeing to the same. This level of devotion indicates how thoroughly pets have been incorporated into the daily lives of pet owners, impacting not only what they purchase but what they do and where they go. The increasing importance of pets in the home has a pronounced impact in the durable pet products market, where so many of the products can be considered household furnishings or expressions of personal style, such as beds, bowls/waterers, and crates/pens. 

The “pets as family” attitude has grown to such an extent that it is now accepted as a given among both pet owners and marketers alike.

For more information, see the newly published report Durable Dog and Cat Pet Care Products in the U.S., 4th Edition.

 

About the blogger: Shannon Brown is a Senior Analyst and Consultant focusing on the U.S. pet market for Packaged Facts.

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Packaged Facts Blog Subscription

Provide the following details to subscribe.

The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.