PreK-12 Instructional Materials Providers Focus on Digital as the Industry Reacts to Education Market Changes

The COVID-19 pandemic upended the delivery of education in the U.S. The way companies are responding to meet the shifting needs of K-12 schools is shaping how those businesses are moving forward in an altered landscape where digital tools and services play a much larger role. Their responses also demonstrate the enormous interaction and connections between industry participants and schools.

Simba Information’s new report PreK-12 Instructional Materials Industry Competitive Analysis 2021 explores how providers of instructional materials for schools are performing in the midst of the COVID-19 pandemic and its ongoing impact.

One of the most interesting points about the pandemic is how it has propelled the transition to more digital learning in U.S. schools. The need for online products and services rose dramatically. Ed tech providers were more prepared to capitalize on the opportunity, but even traditional publishers were able to expand their digital products and services and release new ones.

What is reflected in the new Simba analysis is the shift in the pace of change within the companies themselves as they transition to a more digital future.

In the report, Simba looks at several comparative factors as a guide to how the industry is faring. These factors are:

• How companies responded to the pandemic and how they took care of their own business health
• Shifting positioning through mergers and acquisitions in 2020 and the first half of 2021
• How public companies performed operationally in 2020

For more information on the competitive environments for PreK-12 instructional materials and services providers, Simba Information’s new report PreK-12 Instructional Materials Industry Competitive Analysis 2021 lays the groundwork in market opportunity.