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Freedonia Market Research Blog Selling K-12 Social Studies

Selling K-12 Social Studies

by Sarah Schmidt

March 22, 2018

Simba Information’s 2017 National Instructional Materials Adoption Scorecard and 2018 Outlook is the most recent addition to the Simba Knowledge Center.

States are bringing social studies back into the mainstream, along with a strong interest in STEM and career and technical education, as they have created their accountability plans for Every Student Succeeds Act.

In 2017, the schools in Florida, North Carolina, Virginia, Idaho and New Mexico began choosing new social studies materials, and sales in social studies adoptions in 2017 are the focal point of Simba’s newly available 2017 National Instructional Materials Adoption Scorecard and 2018 Outlook report. The 2017 report includes a look at second-year sales of language arts in California.

The annual report provides a singular look at sales by subject in adoption states, a market in which Simba estimated that in 2017, publishers generated $530 million from new sales. Also provided are: breakdowns of sales by grade levels in specific state adoptions, the annual publisher scorecard, background on the importance of instructional materials adoptions to distribution in the PreK-12 instructional materials industry, changes affecting the adoption process and a state-by-state calendar of adoption market opportunities from 2018 through 2021.

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