Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Blog Struggling Fashion Industry Coordinates with Booming Home Industry

Struggling Fashion Industry Coordinates with Booming Home Industry

by Freedonia Industry Studies

September 1, 2020

Lowe’s and NY Fashion Week…an unusual pair of collaborators. Recently, Lowe’s announced that it would be coordinating with fashion designers Jason Wu, Rebecca Minkoff, and Christian Siriano. Each designer will select lighting, flooring, patio furniture, and other building materials (all of which were already available in stores and on lowes.com) to curate a look for their outdoor runway sets. Lowe’s will then livestream each show.

This is an interesting collaboration because home improvement is doing so well during the pandemic, but fashion is not. People are not buying clothes because they aren’t going anywhere. However, people are redecorating and renovating their homes because they’re staying home.

This collaboration allows fashion designers to extend their aesthetic to products used in and around the home and to get their own name and designs in front of an audience that might not otherwise be connected to the apparel industry. It also allows Lowe’s to capitalize on some high-end cache, perhaps encouraging fashion-minded customers to consider shopping its stores instead of or in addition to specialty home designers and boutiques.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products and Consumer Goods. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.
Subscribe to Our Blog
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.