Skip navigation
Reports & Analysis Custom Research Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Custom Research
  • Research Subscriptions

Resources

  • Press Releases
  • Blog
  • Resources & Downloads
  • Impact Tracker

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Back to Blog

The K-cups avalanche in the coffee aisle

by [email protected]

October 3, 2013

After getting its foothold in the office segment of the market, single-serve beverage brewing has experienced tremendous growth with widespread and continued adoption in the retail market.  Research conducted by the National Coffee Association (NCA) in 2012 found that 36% of respondents who had a single-serve brewing system obtained it within the last six months, indicating just how fast this segment of the beverage market has been growing.

As a result, the packaged coffee category at retail is undergoing a a substantial transformation.  U.S. retail market coffee sales grew at an impressive 10% in 2012 thanks to the single cup segment, which increased 82%.  Single-cup coffee sales, at $415 million at the close of 2011, rose to $922 million in 2012.   Single-cup coffee sales have thus grown to account for over a fourth of the total coffee dollar sales in grocery (Progressive Grocer, April 24, 2013).

Several factors are contributing to this sea change in what was a seemingly mature market:

  • A nation of dedicated coffee drinkers
  • Consumer desire to recreate coffee shop quality at home
  • Continued adoption of single-serve brewers in offices and hotels
  • Innovations in brewer technology supporting enhanced beverage quality
  • A large selection of brewers to choose from, many of which are aggressively marketed and attractively priced
  • Popularity of single-serve brewers as a hot kitchen gadget, well suited for holiday gift giving
  • A wide selection of single-serve beverage options that continues to expand
  • Recent increase in published reports of the health benefits associated with coffee consumption

The take-away:  the possibility for innovation and transformation in the often static-seeming center aisles of grocery stores should never be underestimated.

For more information on Packaged Facts’ report on Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, please see http://www.packagedfacts.com/Single-Cup-Brew-7372397/

Have unique research needs?

Freedonia Custom Research listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Packaged Facts Blog Subscription

Provide the following details to subscribe.

  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press
  • User Agreement
  • Privacy Policy
  • Site Map
Facebook Linkedin Twitter

Additional Resources

  • Market Size Resources
  • Lawn Mowers Research
  • Global Lubricants Research
  • Global Paint & Coatings Research
  • Global Industrial Valves Research
  • Global Agricultural Equipment Research
  • Indoor Air Quality Equipment Research
  • Global Adhesives & Sealants Research
  • Hardscaping Products Research
  • Residential Landscaping Research
  • Food Packaging Research
  • Global Carpets & Rugs Research
  • Global Residential HVAC Research
Copyright © 2023 MarketResearch.com, Inc. All rights reserved.