by Freedonia Industry Studies
September 11, 2020
Retail and foodservice experts have long asserted that unique experiences are the key not only to competing with e-commerce but to competing with other outlets as well. These experiences will bring customer out of their homes and into physical stores and restaurants.
Buffalo Wild Wings is one restaurant banking on that. The restaurant chain announced that it would offer a “season ticket” package at its locations in and around Cleveland, Ohio, to try to replicate the fan experience that football fans are not able to get in stadiums this year. These locations convert a section of their dining room into a Dawg Pound, meant to resemble the bleacher section of Cleveland Browns’ FirstEnergy Stadium.
The package includes a 4-seat table within the section for all 16 games of the season, along with an array of food and drinks, an orange cooler, Dawg Pound face masks, and stickers. The company is also offering a smaller package consisting of coupons to get discounted orders of wings each week of the season.
The Freedonia Group is located just outside of Cleveland, Ohio…as a Browns fan, I say “woof, woof!”
For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research including a variety of packaging industry topics, including Global Foodservice Single-Use Products, COVID-19 Economic Impact Report: Retail Bags, Global Single-Use Plastic Packaging Regulations, Foodservice Single-Use Products, and Retail Bags, as well as Global Foodservice. Other related titles are available from Freedonia Focus, including Restaurant & Foodservice: Canada and Restaurant & Foodservice: United States, and Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities. Freedonia Custom Research is also available for questions requiring tailored market intelligence.