Meat & Poultry Retail: United States

Report Overview

This report forecasts to 2030 total US meat and poultry retail sales in pounds and nominal US dollars.

Total retail sales by value are segmented and forecasted for 2030 by product in terms of fresh case meat, refrigerated meat, breakfast meats, lunch meats, frozen meat, fresh case poultry, frozen and refrigerated poultry.

To illustrate historical trends, total meat and poultry retail sales in volume and value terms, and the various segments by value are provided for 2019-2025. Total meat and poultry retail sales in volume and value terms are also forecast for 2026-2030.

This report focuses on the market for selected packaged meat and poultry products sold to consumers in the US through retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct sales channels such as online and mail order.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
311412 Frozen Specialty Food Mfg
311612 Meat Processed from Carcasses
311615 Poultry Processing
311710 Seafood Product Preparation and Packaging
311991 Perishable Prepared Food Mfg
424420 Packaged Frozen Food Merchant Wholesalers
424470 Meat and Meat Product Merchant Wholesalers
445110 Supermarkets and Other Grocery (except Convenience) Stores
445210 Meat Markets

• Market Outlook
• Category & Segment Sales

• Poultry Preferred Over Meat but Gap Shrinking
• Consumers Overwhelmingly Prefer Fresh Over Frozen
• Sausages Outperforming Other Processed Meats

• Healthier-for-Me
• Convenient Meal Prep
• Restaurant/Chef Quality at Home
• Sensory Max
• Cultural Cuisine
• Responsible NPD
• Plant-Based Alternatives
• Cultivated Meat Continues to Face Challenges
• Other Alternatives

• Scope
• Sources
• Industry Codes
• Resources

• Figure 1 | Key Trends in US Meat & Poultry Retail Sales, 2025 – 2030
• Table 1 | US Meat & Poultry Retail Sales, 2019 – 2025 (US$ mil & mil pounds)
• Table 2 | US Meat & Poultry Retail Sales, 2025 – 2030 (US$ mil & mil pounds)
• Table 3 | US Meat & Poultry Retail Sales by Category & Segment; 2019 – 2025, 2030 (US$ mil)
• Table 4 | Consumption Rates for Meat & Poultry, 2015 –-2025 (% of households)
• Table 5 | Consumption Rates for Fresh vs Frozen Meat & Poultry, 2015 – 2025 (% of households that eats meat or poultry)
• Table 6 | Consumption Rates for Selected Processed Meats & Poultry, 2015 – 2025 (% of households)
• Table 7 | NAICS & SIC Codes Related to Meat & Poultry Retail Sales