by Corinne Gangloff
August 12, 2020
The Freedonia Group has published four new deep-dive analyses of key segments of the $8 billion US fencing market: Chain Link Fencing, Plastic Fencing, Wood Fencing, and Residential Fencing. Highlighted below are some of the key findings:
Through 2024, the residential fencing market is forecast to grow 3.3% annually in value terms. Homeowners will continue to invest in wood fencing – predominately privacy and picket types – due to its widespread availability and relatively low cost. Consumers are expected to continue to opt for the appealing aesthetics of wood.
Through 2024, prefabricated wood fencing – which accounted for 67% of wood fencing demand in 2019 – will record faster market advances than individual components assembled on-site:
Demand for plastic fencing is forecast to rise at a 5.3% annual rate through 2024, the fastest rate of any fencing material segment. The residential market will remain by far the dominant outlet for plastic fencing, as homeowners increasingly opt for vinyl fencing as an alternative to wood, especially in the new residential market.
The nonbuilding market for chain link fencing is projected to outperform the residential and commercial building segments through 2024. Long-term increases in infrastructure and military spending will support sales of chain link fencing for security purposes. Unlike in building markets, aesthetic concerns are much less important than cost and durability in the nonbuilding sector, which limits competition from ornamental metal, wood, and plastic fencing materials.
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