AI, Uncertainty, and Investment Reshape the PreK–12 Instructional Materials Market

ROCKVILLE, MD—June 16, 2025—The PreK–12 instructional materials market is undergoing accelerated transformation, according to Simba Information’s newly published PreK–12 Instructional Materials Industry Competitive Analysis, 2025. This in-depth report delivers timely, actionable insight into how top education vendors are reimagining their portfolios in response to shifting funding realities, federal policy turbulence, and the rollout of generative AI in classrooms.

Profiling 14 key vendors—including HMH, McGraw Hill, Pearson, and Discovery Education—the report outlines how companies are adapting operations, targeting new growth segments, and investing in digital-forward infrastructure. From CTE-aligned content and professional learning platforms to AI-powered educator tools and strategic rebranding, vendors are repositioning to meet the evolving needs of schools, districts, and state agencies.

Simba’s expert analysis identifies not only what has changed—but what comes next—offering stakeholders a competitive edge in planning, procurement, product development, or investment.

Key Insights from the Report

• Generative AI integration accelerates. The 2024–2025 school year marked a turning point in classroom AI adoption, with major vendors launching educator-focused tools designed to streamline instruction and save time.

• Federal volatility creates planning challenges. Changes to ESSER extensions, proposed DOE restructuring, and anti-DEI measures are making it harder for districts and vendors to forecast funding and compliance needs.

• CTE demand is redefining product strategy. Student interest in career pathways, combined with anti-college sentiment and economic concerns, is driving investment in job-aligned curriculum.

• Operational efficiency is prioritized. Cost-cutting measures are widespread, though vendors continue to invest in R&D, professional learning, and targeted rebranding efforts.

• Private equity reshapes the market. PowerSchool and Kahoot! are among the seven major K–12 providers recently taken private, reflecting growing confidence in the long-term value of digital investments—even as M&A activity continues a three-year decline.

Simba’s PreK–12 Instructional Materials Industry Competitive Analysis, 2025 is available now for individual purchase or as part of a Knowledge Center membership. To access this essential strategic resource—or to explore membership options that include full report access and ongoing industry insight—please contact us or visit our website to learn more.

About the Report

Simba’s PreK–12 Instructional Materials Industry Competitive Analysis, 2025 is a foundational resource for publishers, investors, curriculum developers, and procurement leaders. It combines strategic profiles, financial analysis, and sector-level insights to explain how instructional vendors are navigating current disruptions while preparing for long-term transformation. Topics include AI adoption, company performance, investment trends, M&A activity, and shifts in district and state procurement strategies.

About Simba Information 

Simba Information, a part of The Freedonia Group, is the leading authority of strategic intelligence for EdTech companies and other producers of instructional materials for K-12 and higher education. The company’s extensive information network delivers thoughtful, objective perspectives on the people, events, and alliances shaping the industry. In addition, Simba Information assists clients and the press with analysis of education industry trends. Reports can be purchased at freedoniagroup.com/simba-information. 

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