by Corinne Gangloff
August 29, 2024
It is expected that the trends toward higher-value products with safer, easier-to-use formulations will continue.
Cleveland OH, August 29, 2024 – According to a new report from Freedonia Group, US Home & Garden Pesticides, demand for home and garden insecticides and insect repellents is expected to grow 2.6% per year to $1.8 billion in 2028. Growth will decelerate from the 2018-2023 period, which was boosted by unsustainable surges in demand in 2020 and 2021. It is expected that the trends toward higher-value products with safer, easier-to-use formulations – such as sprays with lower active ingredient concentrations – will continue, supporting gains.
The household segment is the larger application and represented 86% of demand in 2023, supported by:
healthy population growth in the South, where household insect problems tend to be more prominent
continued issues with invasive insect species, such as red imported fire ants
ongoing demand for insect repellents, particularly considering various outbreaks in recent years (including West Nile virus, Zika virus, and other insect-borne diseases)
In the lawn and garden segment, concerns about the impact of lawn and garden insecticides on non-target species (such as honeybees) and human health will restrict the use of these products. Consumers with these concerns may first opt for “natural” methods – such as planting bug-repelling flowers, like marigolds – or otherwise limit insecticide use to extreme situations. However, these concerns also provide opportunities for suppliers who can engineer products that minimize impact on non-target species.
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