Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Press Releases E-Commerce Sales to See Strong but Slowing Growth as Channel Matures

E-Commerce Sales to See Strong but Slowing Growth as Channel Matures

by Corinne Gangloff

June 12, 2020

Cleveland, OH, June 12, 2020 — E-commerce sales for all channels in the US are forecast to advance 9.6% annually in nominal dollars through 2024, according to E-Commerce: United States, a report recently released by Freedonia Focus Reports. Retailers will benefit from the continued popularity of shopping from home, as well as increasing disposable personal income levels and consumer access to credit. Brick-and-mortar retailers will continue using e-commerce to augment sales and give consumers the option of picking up or returning items at stores, representing ongoing efforts to perfect their omnichannel strategies. Sales originating from mobile devices (sometimes called "m-commerce") are projected to climb at an above average pace due to increasing popularity and the convenience of shopping from a mobile phone. However, sales are expected to slow from historical rates as e-commerce advances along the adoption curve. Older consumers, who may be less comfortable using internet shopping methods, and those without reliable internet access will also limit the number of potential e-commerce shoppers.

The rapid spread of COVID-19 in the US is expected to have mixed effects for e-commerce firms. Social distancing, stay-at-home orders, and consumer fear of contracting the virus will cause more customers to turn to e-commerce to acquire household staples, temporarily raising e-commerce's share of retail sales. However, deteriorating economic conditions will crimp discretionary spending overall, offsetting gains. Segments are expected to see unequal impacts from the pandemic; for example, purchases of electronics and appliances are expected to slow during the pandemic as consumer confidence and incomes drop and households delay major purchases, but revenues attributable to online ordering of food and beverages will continue to skyrocket.

These and other key insights are featured in E-Commerce: United States. This report forecasts to 2024 US e-commerce retail sales in nominal US dollars for electronic shopping (e-shopping) and mail-order houses. Sales are segmented by merchandise line in terms of:

  • apparel and accessories
  • electronics and appliances
  • furniture and furnishings
  • multimedia and software
  • health, beauty, and drug
  • recreation goods
  • food and beverages
  • office equipment and supplies
  • other merchandise such as collectibles, hardware, and jewelry
  • nonmerchandise receipts such as advertising, commissions, customer support, and shipping and handling

This report also shows forecasts for e-commerce retail sales by type of establishment, specifically:

  • e-shopping and mail-order houses
  • motor vehicle dealers and parts stores
  • clothing and accessory stores
  • food and beverage stores
  • general hardware stores
  • recreation goods stores
  • electronics and appliance stores
  • other establishments such as furniture and home furnishings stores, health and personal care stores, and general merchandise stores

To illustrate historical trends, e-commerce retail sales, total retail sales, and the various segments are provided in annual series from 2009 to 2019.

For the purposes of this report, e-commerce refers to sales arranged over the internet, including mobile (m-commerce). Payment may or may not be made via the internet. This report excludes business-to-business (B2B) sales of new and used merchandise, as well as spending on multimedia streaming services. Electronic activities of the agriculture, construction, and mining sectors, as well as non-merchant wholesalers and parts of the service sector are also excluded.

More information about the report is available at:

https://www.freedoniafocusreports.com/E-Commerce-United-States-FF90043/?progid=91541

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Freedonia Focus Blog Subscription

Provide the following details to subscribe.

The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.