New Report: Walmart Increasing in Popularity Amidst Rising Prices

CLEVELAND, OH  – January 7, 2025  – According to Packaged Facts’ new report The Walmart Grocery Shopper: Consumer Insights and Competitive Strategies, consumers have continued to be worried about the rising cost of food on top of already-high prices after excessive inflation hit consumer food budgets in 2022. Rising prices can be especially concerning for low-income households due to not having a lot of disposable income and families with children since they have more mouths to feed.

Higher costs have led to many consumers changing their thinking and behavior, including measures such as:

• decreasing grocery spending or getting more value for the dollar
• being more cognizant of food waste and more mindful of how to plan meals
• cutting back on impulse purchases and “extras”
• reducing spending at restaurants and on other conveniences, instead opting to eat more at home to save money (which in turn could cause people to spend more money on food and beverage groceries)

Walmart’s status as a value-oriented mass merchandiser means that it has been able to benefit from consumers who are looking to save money on groceries in the last few years, as its prices are often lower (and perceived as being lower) than many grocery market competitors.

Packaged Facts’ August 2024 National Online Consumer Survey reveals that 28% of consumers report grocery shopping at Walmart at least once per week, while 35% do so 1-3 times per month.

Walmart’s position as the largest grocery retailer in the US has led to many opportunities for growth. To maintain its position as the grocery market leader, Walmart has implemented several strategies, including:

• expansion in e-commerce
• rollout of subscription services
• targeting specific customer segments
• investments in technological advancements
• competitive pricing

The report examines Walmart shopper consumer insights, including demographics, perceptions, motivations, and behavior. The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities. The report also covers the dynamics of the current landscape of the retail grocery market and Walmart’s sales trends, market share, and competitive strategies.

For more information, see the report page for The Walmart Grocery Shopper: Consumer Insights and Competitive Strategies.

About Packaged Facts

Packaged Facts is a consumer research arm of The Freedonia Group. Packaged Facts publishes market intelligence on a wide range of market topics, including consumer demographics and shopper insights, the food and beverage market, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website.

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