by Corinne Gangloff
July 25, 2024
Alternatives to Other Meat in Bacon, Hot Dogs and Burgers are Expected to Post Good Growth
Cleveland OH, July 25, 2024 – A new report from Freedonia Group, Meat, Poultry & Seafood Packaging, demand for poultry packaging is expected to increase 1.3% per year to 23.8 billion units, with value growth of 3.0% annually to $4.5 billion in 2028. Major factors driving sales gains include:
increased per capita consumption of poultry products in the US, due in large part to poultry’s lower cost and more favorable nutritional profile (in terms of fat and cholesterol levels) compared to beef
rising demand for US-produced poultry in export markets
continued use of higher value packaging – such as with improved graphics and higher barrier properties – for case-ready and other poultry products
Chicken will account for over 80% of poultry packaging demand, as chicken remains the poultry product of choice for US households due to its low cost, easy preparation, and taste profile.
Packaging for turkey and other poultry products – including goose and duck – is also expected to post healthy sales gains, supported by the popularity of niche alternatives to meat for sausage and burger products. Chicken products are less likely than turkey to serve as direct replacements to hot dogs, bacon, and hamburgers because chicken has a stronger primary flavor that is more difficult to disguise.
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