Petfood Forum 2025 Presentation
Discover top health & wellness trends in pet food with proprietary consumer research from Packaged Facts’ presentation at Petfood Forum 2025.
In a Petfood Forum 2025 presentation, Packaged Facts Pet Brand Manager Shannon Landry revealed new consumer research with a significant finding: U.S. pet owners who maintained their spending through recent economic hardships may have finally reached their financial limits. Many are now economizing by changing their purchasing patterns.
A shift is taking place in the U.S. pet food market, pitting higher-priced superpremium products against lower-priced alternatives, with pet health and wellness at the center of the shift. Landry analyzes pet food trends in this context, including:
- Formulations that pet owners gravitate toward
- Ingredient trends such as functional, sustainability-based and animal-welfare claims
- Consumer insights into the use of pet food as part of pet health and wellness care
Download her slide deck for free to access this proprietary consumer data today.