Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Resources & Downloads Pets & Money Highlight Slides

Pets & Money Highlight Slides

Presentation

Where pet parents go, the money will follow. 

The U.S. pet industry has long been rife with opportunity and dynamism as industry players continuously innovate to stay ahead of the pack. The competitive jockeying has created two overlapping trends that heavily influence the infusion of new products and services in this multi-billion dollar market: humanization and premiumization.

David Sprinkle, research director for Packaged Facts, is convinced that humanization—especially as it manifests in the “pets as family” trend—is directly responsible not just for pet owners’ desire to pamper their pets but also in their heightened commitment to pet health. Looking ahead to 2019, health-focused products will remain at the leading edge of the humanization and premiumization market trends.

Sprinkle discussed these trends, among others, at the Pets & Money Summit, held December 6, 2018 in Austin, TX.  Packaged Facts has now made highlights from his presentation available to the public.

Download Your Free Copy Now

Questions & Assistance

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
Sign up for email updates
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.