US demand for roofing is projected to reach 267.9 million squares in 2021. The residential market will offer the most favorable opportunities for growth going forward, boosted by such factors as:
- continuing increases in single-family housing starts
- the nation’s large number of older residences—many of which have roofs near the end of their expected product lifespans that will need to be replaced
- insurance companies requiring homeowners to replace older roofs with products better able to withstand severe weather conditions
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